日照海滨旅游地国内游客消费行为研究

发布时间：2018-04-28 17:27

本文选题：海滨旅游地 + 旅游消费行为　；参考：《曲阜师范大学》2014年硕士论文

【摘要】：随着人类社会正在走向海洋时代，海滨旅游越来越受到游客的青睐，表现出良好的发展势头，为海洋经济的可持续发展提供了一条重要途径。目前国内理论界对于海滨旅游的研究主要集中于海滨旅游的开发、规划及海滨旅游可持续发展等方面，，对于海滨旅游地游客消费行为的研究涉及较少。然而在市场经济条件下，市场竞争的焦点之一是对消费者的争夺，因此我们应该对海滨旅游地游客消费行为进行研究，充分掌握客源市场的消费行为规律，从而更有针对性的为海滨旅游的进一步发展提供科学可行的建议。日照作为我国新兴的海滨城市，依托其丰富的海滨旅游资源，海滨旅游发展迅速。2012年，日照市抓住山东半岛蓝色经济区上升为国家战略的机遇，依托其丰厚的海滨旅游资源，提出打造国际化海滨休闲度假旅游文化名城的目标，昭示着日照市大规模的大旅游建设活动即将拉开帷幕。此外，日照海滨旅游发展已形成一定的规模，但是其旅游收入却相对较低。综上，本研究选定日照海滨旅游地作为实证研究地域。综合运用人口学、心理学、统计学和旅游学等相关学科理论知识，通过文献综述、实地调研、数据分析等方法，对日照海滨旅游地国内游客消费行为进行相关研究。本研究的研究主要主要包括以下几个方面：首先是理论研究。对海滨旅游和旅游消费行为进行文献研究综述，对海滨旅游地、国内游客、游客消费行为等相关概念进行界定，同时，阐述了相关理论基础知识，主要包括游客消费行为模型和旅游心理学基础知识等内容。其次是进行实证研究。在对日照海滨旅游地发展状况进行相关阐述基础上，进行实地调研，通过深入访谈和问卷调研获得第一手资料，然后对调研数据进行分析，总结出日照海滨旅游地国内游客消费行为相关内容。再次是提出建议。结合日照海滨旅游地游客消费行为分析的相关结果，为日照海滨旅游地的进一步发展提出相关建议。最后是结论和展望。归纳了本课题的研究结论与不足，并提出了该课题的进一步研究思路。
[Abstract]:With the development of human society, seaside tourism is becoming more and more popular with tourists, showing a good development momentum, which provides an important way for the sustainable development of marine economy. At present, the research on seaside tourism is mainly focused on the exploitation, planning and sustainable development of seaside tourism. However, under the condition of market economy, one of the focal points of market competition is the competition for consumers. Therefore, we should study the consumption behavior of tourists in coastal tourist destinations, and fully grasp the rules of consumer behavior in the tourist market. Thus more targeted for the further development of coastal tourism to provide scientific and feasible advice. As a new seaside city in China, Rizhao has developed rapidly with its abundant seaside tourism resources. In 2012, Rizhao City seized the opportunity of the blue economic zone of Shandong Peninsula to rise to a national strategy and relied on its rich seaside tourism resources. The goal of creating a famous cultural city of international seaside leisure and vacation tourism shows that the large-scale tourism construction activities in Rizhao City are about to begin. In addition, Rizhao seaside tourism has formed a certain scale, but its tourism income is relatively low. In summary, this study selected Rizhao seaside tourist destination as the empirical study area. Through the methods of literature review, field investigation and data analysis, this paper studies the domestic tourists' consumption behavior of Rizhao seaside tourist destination by using the theory knowledge of demography, psychology, statistics and tourism science and so on. The research of this study mainly includes the following aspects: The first is theoretical research. This paper reviews the literature on seaside tourism and tourism consumption behavior, defines the related concepts such as seaside tourist destination, domestic tourists, tourist consumption behavior, etc., and expounds the relevant theoretical basic knowledge. It mainly includes tourist consumption behavior model and basic knowledge of tourism psychology. The second is to carry out empirical research. On the basis of the related exposition on the development of Rizhao seaside tourist destination, the field investigation was carried out, and the first-hand information was obtained through in-depth interviews and questionnaire surveys, and then the survey data were analyzed. Summarize the domestic tourist consumption behavior related to Rizhao seaside tourist destination. Again, make suggestions. Combined with the related results of Rizhao seaside tourist tourist behavior analysis, this paper puts forward some suggestions for the further development of Rizhao seaside tourist destination. Finally, the conclusion and prospect are given. The conclusions and shortcomings of the research are summarized, and the further research ideas are put forward.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F713.55

【参考文献】