郑州地域文化视野中的旅游纪念品设计方法研究

发布时间：2018-05-13 14:58

本文选题：旅游纪念品 + 郑州地域文化　；参考：《郑州大学》2014年硕士论文

【摘要】：本论题致力于提出具有郑州地域文化的旅游纪念品设计方法。中国旅游业的快速发展使各个城市的旅游业在当地国民经济发展中的作用和比重越来越显著,作为旅游产业重要组成部分的旅游纪念品也成为当下最为迫切发展的问题。旅游纪念品设计成为制约发展的瓶颈。本论题就是针对目前郑州当地旅游纪念品设计出现的问题,经过系统的研究方式,总结出郑州地域文化旅游纪念品的设计方法。论题首先从郑州地域文化背景上,运用统计归纳的方法对郑州地域文化资源进行了分类汇总,最终挑选出可被利用的地域文化资源,而后对旅游纪念品的概念,特征及旅游纪念品的设计现状进行了阐述。其次,在论题的第三部分,分别通过适合郑州地域文化旅游纪念品的设计原则和旅游纪念品可借鉴的设计因素对郑州地域文化旅游纪念品的设计思路进行了详细论述。最后,论题第四部分在前期大量准备和分析归纳的基础上,最终确立郑州地域文化旅游纪念品的设计方法,这也是整个论题的核心所在。其中,先对郑州地域文化旅游纪念品主题的确立进行了论述,再对旅游纪念品设计的构成要素提出具体的改良措施,形成郑州地域文化旅游纪念品的设计模式,最后,在郑州地域文化旅游纪念品的设计实施方面,探究了如何选择合适的承接载体和如何运用视觉语言设计旅游纪念品的方法。通过以上层层递进,相互承接的分析探讨,最终得出郑州地域文化旅游纪念品的设计方法。希望能使郑州的地域文化内涵与郑州的旅游纪念品设计紧密联系在一起,使人、设计、文化三者关系达到和谐统一,更能适合旅游纪念品的发展需求。
[Abstract]:This thesis is devoted to the design method of tourist souvenirs with Zhengzhou regional culture. The rapid development of China's tourism industry has made the tourism industry in various cities play a more and more significant role in the development of the local national economy. As an important part of the tourism industry, the tourist commemorative products have also become the most urgent problems. The design of tourist souvenirs has become a bottleneck restricting the development of the local tourism souvenirs in Zhengzhou. This thesis is to summarize the design methods of Zhengzhou regional cultural tourism souvenirs by systematic research.
On the basis of the regional cultural background of Zhengzhou, the thesis firstly classifies and summarizes the regional cultural resources of Zhengzhou by statistical induction, and finally selects the regional cultural resources which can be used, and then expounds the concept, characteristics and the present situation of the tourist souvenirs design. Secondly, the third parts of the thesis are respectively adopted. The design principles which are suitable for Zhengzhou regional cultural tourism souvenirs and the design factors that tourist souvenirs can be used for reference are discussed in detail in the design ideas of Zhengzhou regional cultural tourism souvenirs.
Finally, on the basis of a large number of preparations and analysis and induction in the earlier period, the fourth part of the thesis finally establishes the design method of Zhengzhou regional cultural tourism souvenirs, which is the core of the whole thesis. First, the article discusses the establishment of the theme of Zhengzhou regional cultural tourism souvenirs, and then puts forward the elements of the design of tourist souvenirs. The concrete improvement measures form the design pattern of Zhengzhou regional cultural tourism souvenirs. Finally, in the design and implementation of Zhengzhou regional cultural tourism souvenirs, the method of how to choose the appropriate carrier and how to use visual language to design tourist souvenirs is explored.
Through the analysis of the above layers progressive and mutual acceptance, the design method of Zhengzhou regional cultural tourism souvenirs is finally obtained. It is hoped that the regional cultural connotation of Zhengzhou can be closely linked with the design of Zhengzhou tourist souvenirs, so that the relationship between people, design and culture is harmonious and unified, and it can be more suitable for the development of tourist souvenirs. Ask.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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