鄂尔多斯旅游产业转型发展与运营研究

发布时间：2018-05-13 17:31

本文选题：鄂尔多斯 + 旅游业　；参考：《内蒙古师范大学》2017年硕士论文

【摘要】：自十八大以来,我国大力倡导绿色发展理念,旅游业作为绿色经济的新引擎,越来越受到各级政府的重视,成为一个国家或地区经济发展水平的重要标志,成为社会主义市场经济下,国民经济新的增长引擎。国内旅游业的发展经历了一个漫长而又曲折的过程,从刚开始的从计划经济时代的接待站的形式,演变为今天市场经济下景点团体游的形式,再到更高一个层次的自驾游、休闲旅、养生游等形式,中国也开启了“全民+全域”旅游的新时代,旅游业的需求不断扩大,供给侧严重不足,国家在关键时期创新发展思路,提出加快旅游业转型升级的步伐,推进旅游业从“景点旅游”到“全域旅游”的转变,同时运用产业融合的理论大力发展“旅游+”等新型旅游业发展模式,为鄂尔多斯旅游产业向更高层次发展指明了方向。鄂尔多斯作为资源大市、经济强市,在过去“一煤独大”的发展格局中遇到了瓶颈,近年来,市委、市政府审时度势,提出了“构建现代服务业消费体系,把旅游业打造成为转型发展的战略型支柱产业”的发展目标,从过去的资源型城市向消费型旅游城市转型。鄂尔多斯拥有得天独厚的区位优势,拥有丰富的自然资源和民族文化,这些都为鄂尔多斯旅游业的发展打下了坚实的基础。然而过去的旅游业发展单纯建立在景点建设、景区打造等方面,没有利用全域旅游、产业融合等先进的发展理念去整体谋划旅游业的转型发展方向,在法律、政策支持、人才建设、营销宣传等方面存在诸多不足,旅游业服务整体质量亟待提高。因此,本文建立在对鄂尔多斯市历史、政治、经济、文化发展进行充分调研的基础上,从区域旅游协作的角度探索在鄂尔多斯大力发展全域旅游的可行性,从产业融合的角度探索旅游业和其他产业的融合发展的可操作性,运用理论支撑,找出鄂尔多斯旅游产业发展过程中遇到的问题,并针对问题找出发展对策以及运营模式,为鄂尔多斯市政府加快当地旅游产业发展提供可行的借鉴。
[Abstract]:Since the 18th National Congress, China has vigorously advocated the concept of green development. As a new engine of green economy, tourism has been paid more and more attention by governments at all levels, and has become an important symbol of the level of economic development of a country or region. To become a socialist market economy, the new growth engine of the national economy. The development of domestic tourism has gone through a long and tortuous process. From the form of reception station in the planned economy era at the beginning, it has evolved into the form of group tour of scenic spots under today's market economy, and then to a higher level of self-driving tour. In the form of leisure travel, health tourism, and so on, China has also opened a new era of "all over the world" tourism. The demand for tourism is constantly expanding, and the supply side is seriously inadequate. The state has innovated its development ideas in the key period. It is proposed to accelerate the pace of tourism transformation and upgrade, to promote the transformation of tourism from "scenic spot tourism" to "global tourism", and to vigorously develop new tourism development models, such as "tourism", using the theory of industrial convergence. For Ordos tourism industry to a higher level of development pointed out the direction. Ordos, as a city with large resources and a strong economy, has encountered a bottleneck in the past development pattern of "one coal alone". In recent years, the municipal party committee and the municipal government, judging the situation, have proposed "constructing a modern service industry consumption system," The development goal of transforming tourism into a strategic pillar industry of transformation and development is to transform the resource-based city into a consumption-type tourist city. Ordos has unique geographical advantages, rich natural resources and national culture, which have laid a solid foundation for the development of tourism in Ordos. However, the development of tourism in the past was based solely on the construction of scenic spots and scenic spots, without using advanced development concepts such as global tourism and industrial convergence to plan the overall transformation and development direction of the tourism industry, and to support the development of tourism in the light of laws and policies. There are many shortcomings in talent construction and marketing propaganda, and the overall quality of tourism service needs to be improved. Therefore, based on the full investigation of the history, politics, economy and culture development of Ordos, this paper explores the feasibility of developing regional tourism in Ordos from the angle of regional tourism cooperation. From the angle of industrial convergence, this paper explores the feasibility of the integration and development of tourism and other industries, finds out the problems encountered in the process of the development of the tourism industry in Ordos by using the theoretical support, and finds out the development countermeasures and the operation mode in the light of the problems. For the Ordos government to speed up the development of local tourism industry to provide a feasible reference.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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