旅游目的地合作中网络治理模式研究——基于社会网络视角对新疆的案例跟踪

发布时间：2018-05-15 00:36

本文选题：旅游目的地合作 + 网络治理　；参考：《旅游学刊》2016年09期

【摘要】：治理是推动旅游目的地在竞争中构建行之有效的合作关系以获取战略优势的重要途径。以往的研究较多关注基于正式关系的"双边"合作,忽视了网络背景下,旅游目的地之间的合作往往依托于非正式关系,并在"多边"关系互动中不断地演变和重构。因此,从网络视角探寻目的地治理机制对理解合作问题具有重要的战略意义。该研究在2012年新疆目的地网络研究的基础上,于2014年对12个目的地进行跟踪调查,社会网络分析结果表明中心性和凝聚性对于识别旅游目的地在网络中的合作优势具有重要作用。在旅游目的地合作研究框架下,基于三方关系提出不同类型网络治理模式,为目的地有意识地调整、重构自身网络活动以获取战略优势,以及竞合关系下的区域旅游合作及一体化等问题提供了理论指引和决策参考。
[Abstract]:Governance is an important way to promote tourism destination to build an effective cooperative relationship in order to gain strategic advantages. Previous studies have paid more attention to the "bilateral" cooperation based on the formal relationship, ignoring the network background. The cooperation between tourism destinations often depends on informal relations, and constantly evolves and reconstructs in the "multilateral" relationship interaction. Therefore, it is of strategic significance to explore the mechanism of destination governance from the perspective of network to understand the problem of cooperation. Based on the 2012 Xinjiang destination Network study, the study tracked 12 destinations in 2014. The results of social network analysis show that centrality and cohesion play an important role in identifying the cooperative advantages of tourist destinations in the network. Under the framework of tourism destination cooperation research, different types of network governance models are put forward based on the tripartite relationship, so that the destination consciously adjusts and reconstructs its own network activities in order to gain strategic advantages. And the regional tourism cooperation and integration under the competition and cooperation relationship provides theoretical guidance and decision-making reference.
【作者单位】：中山大学旅游学院;新疆大学旅游学院;
【基金】：国家自然科学基金“嵌入性视角下联盟组合多样性与企业绩效关系研究”(71302098)项目资助~~
【分类号】：F592.7

【相似文献】