旅游者权力对旅游者满意影响的实证研究——感知控制的中介作用及消费经验的调节作用

发布时间：2018-05-16 00:34

本文选题：消费者权力 + 消费者满意　；参考：《旅游科学》2014年05期

【摘要】：近年来,由于旅游信息可获得性不断提高等因素,旅游者的消费者权力日益增加,并被研究者所关注。本文从旅游者自身的角度探索了其权力行使对满意的影响及作用机制。研究结果显示:权力不仅能够有效地减少旅游者权益受损经历,而且能显著地提升其对消费经历的控制感和满意度。进一步研究发现,在这个过程中感知控制起到了部分中介作用,旅游者的消费经验正向调节权力与感知控制及权力与满意之间的关系。本文实证检验了以往消费者权力和增权研究的基础假设,为其理论体系提供了数据支持,并且为旅游者提供了法律以外的、维护自身权益和获取消费满意的主动性手段。
[Abstract]:In recent years, due to the increasing availability of tourism information and other factors, tourists' consumer power is increasing, and has been concerned by researchers. This paper explores the influence and mechanism of the exercise of power on satisfaction from the perspective of tourists themselves. The results show that power can not only reduce the loss of tourists' rights and interests, but also significantly enhance their sense of control and satisfaction with their consumption experience. Further research shows that perception control plays a part of intermediary role in this process and tourists' consumption experience positively regulates the relationship between power and perceptual control and between power and satisfaction. This paper empirically tests the basic hypotheses of previous researches on consumer power and empowerment, provides data support for its theoretical system, and provides tourists with the initiative means to maintain their own rights and interests and obtain consumer satisfaction beyond the law.
【作者单位】：西南财经大学工商管理学院;南开大学旅游与服务学院;
【基金】：教育部人文社会科学研究规划基金“旅游者权力、增权及其对旅游供应链权力结构的影响研究”(11YJA630163) 国家自然科学基金“奖励推荐计划对消费者推荐行为的影响机制研究——基于社会规范与市场规范相冲突的视角”(71372098) 南开大学博士研究生科研创新基金(68140001)
【分类号】：F590

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