景区拥挤度评价体系研究

发布时间：2018-05-16 16:09

本文选题：休闲时代 + 景区管理　；参考：《天津大学》2014年硕士论文

【摘要】：自1999年国家启动法定节假日政策以来,每年节假日期间全国各大景区的旅游客流量出现爆棚现象,时至今日拥挤景区由广为人们熟悉的明星景区扩展到全国各大景区。景区拥挤不堪,必然造成游人集聚,空间资源、旅游资源使用权有限,极容易降低游客的满意度和口碑宣传的意愿。随着世界经济的不断发展,我们将迎来一个生态时代的、网络时代的、休闲时代的、微时代的、跨界时代的全新旅游时代。在这样的时代背景下,旅游者需求多样化,旅游商家在激烈的市场竞争中,只为追求利润而忽视游客需求的类似于“主题公园”式的经营理念正在面临淘汰。因此,坚持可持续发展观,以满足旅游者需求为导向,是今后各大景区战略部署的重中之重。面对人满为患的景区现状,关键是提高景区管理水平,降低景区拥挤感知,引导旅游者积极调整自己的心理预期和行为,进而构造现场预期。本文以此为研究目的,通过应用层次分析法和模糊数学原理,构造景区拥挤度评价数学模型。前期准备工作主要应用了文献查阅法、访谈法、问卷调查法等搜集数据,进行实证研究,有效的将定性与定量相结合,提高了结论的说服力和权威性。实证研究的主要结论:(1)旅游者敏感度和非可控天气状况对景区拥挤感知的影响处于“较高”水平。其中,影响较大的是旅游期望值和其他旅游者的消极影响、恶劣的天气情况。(2)景区接待及服务设施处于“一般”水平,但售票、停车场服务、游道、旅游车辆等的影响程度均超过50%。由于本研究时间有限,未能对景区根据活动区域进行分类取样,调研时间是在一个节点上,缺乏空间和时间的全面性。从上述研究结论来看,实证结果与实际情况相符合,证明FAHP方法能够准确、高效、简易的评价景区拥挤度,具有一定推广价值。
[Abstract]:Since the start of the national statutory holiday policy in 1999, the tourist traffic of the major scenic spots throughout the country has exploded every year during the holidays. Up to now, the crowded scenic spots have been extended from the well-known star scenic spots to the major scenic spots in the country. The overcrowded scenic spots will inevitably lead to the concentration of tourists, the limited use of space resources and tourism resources, which can easily reduce the satisfaction of tourists and the will of word of mouth publicity. With the continuous development of the world economy, we will usher in a new era of tourism in the ecological age, the network age, the leisure era, the micro-era and the cross-border era. Under the background of this era, tourist demand is diversified, tourist businesses are facing elimination in the fierce market competition, which is similar to the "theme park" type management concept, which only seeks for profits and neglects tourist demand. Therefore, to adhere to the concept of sustainable development, to meet the needs of tourists, is the most important strategic deployment of major scenic spots in the future. In the face of overcrowded scenic spots, the key is to improve the management level of scenic spots, reduce the perception of congestion, guide tourists to actively adjust their psychological expectations and behaviors, and then construct site expectations. In this paper, a mathematical model for evaluation of congestion in scenic spots is constructed by applying AHP and fuzzy mathematics principle. The preparatory work mainly uses the literature reference method, interview method, questionnaire method and so on to collect the data, carries on the empirical research, effectively unifies the qualitative and the quantitative, enhances the conclusion the persuasion and the authority. The main conclusion of the empirical study is: (1) tourist sensitivity and uncontrollable weather conditions have a "high" impact on the perception of congestion in scenic spots. Among them, the greater impact is the tourism expectation and the negative impact of other tourists. The bad weather conditions.) the reception and service facilities of the scenic spot are at the "average" level, but ticket sales, parking services, tour routes, Tourist vehicles and so on have more than 50 degrees of influence. Due to the limited time of this study, it is not possible to classify and sample the scenic spots according to the active area, and the investigation time is on a node, which lacks the comprehensiveness of space and time. From the above conclusions, the empirical results are in accordance with the actual situation, which proves that the FAHP method can accurately, efficiently, and easily evaluate the congestion of scenic spots, and has a certain value of popularization.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

【参考文献】