基于RMP模式的开封市休闲旅游产品开发研究

发布时间：2018-05-18 02:27

本文选题：RMP + 休闲旅游　；参考：《广西大学》2014年硕士论文

【摘要】：时代在进步,旅游业在不断发展,近年来旅游业已经从传统的观光旅游向休闲旅游转变,现代人们快节奏的生活方式,也驱使人们对休闲旅游的关注逐渐增加,逐渐引发了我国“休闲旅游”热潮。而休闲旅游产品开发的研究,逐渐成为我国旅游业进一步发展中面临的重要课题。河南省开封市具有开展休闲旅游得天独厚的资源条件,本文选择开封市(主要是开封市区)作为实证研究的对象,通过梳理国内外相关文献资料,对开封市开发休闲旅游进行RMP分析,并通过市场问卷调查,提出开封市休闲旅游产品开发思路,进而提出开封市休闲旅游产品的开发体系及开发策略。本文首先对国内外相关研究文献进行综述,分析了目前对休闲旅游及休闲旅游产品开发的研究现状。并从休闲旅游、休闲旅游产品等相关概念入手,界定了休闲旅游产品的特征,并进一步探讨休闲旅游产品开发的理论基础。再利用昂普模式,对开封市休闲旅游资源进行R性分析,提炼出开封市休闲旅游资源的特色、可能转化的休闲旅游产品；同时利用昂普模式,对开封市的休闲旅游市场进行M性分析,并进一步运用问卷调查的研究方法,深入分析开封市休闲旅游市场,对开封市休闲旅游客源市场从距离远近和目标人群特征上进行细分。基于对开封市休闲旅游产品开发的R性分析和M性分析,提出开封市休闲旅游产品开发的整体思路,并从传统休闲旅游产品的升级和改造、有针对性开发特色休闲旅游产品两个层面提出开封市休闲旅游产品开发的体系。最后探讨了开封市休闲旅游产品的开发策略。本文对开封市休闲旅游产品开发的研究,对开封市的旅游提升、开封市休闲旅游的发展起到一定借鉴意义。
[Abstract]:In recent years, the tourism industry has changed from traditional tourism to leisure tourism. The fast-paced lifestyle of modern people has also driven people to pay more attention to leisure tourism. Gradually triggered our country "leisure tourism" upsurge. The research on the development of leisure tourism products has gradually become an important subject in the further development of tourism industry in China. Kaifeng City in Henan Province has unique resources for leisure tourism. This paper chooses Kaifeng City (mainly Kaifeng City) as the object of empirical research, and combs the relevant literature and materials at home and abroad. This paper makes RMP analysis on the development of leisure tourism in Kaifeng city, and puts forward the idea of developing leisure tourism products in Kaifeng city through the questionnaire survey of the market, and then puts forward the development system and development strategy of leisure tourism products in Kaifeng city. In this paper, the domestic and foreign related research literature is reviewed, and the current research status of leisure tourism and leisure tourism product development is analyzed. Starting with the related concepts of leisure tourism and leisure tourism products, this paper defines the characteristics of leisure tourism products, and further discusses the theoretical basis for the development of leisure tourism products. Then using the Unpu model to carry on R sex analysis to the leisure tourism resources of Kaifeng, extract the characteristics of the leisure tourism resources of Kaifeng, which may transform the leisure tourism products, and at the same time, make use of the Unpu model, This paper analyzes the leisure tourism market in Kaifeng City, and further analyzes the leisure tourism market in Kaifeng City by means of questionnaire survey. Kaifeng leisure tourism source market from the distance and the characteristics of the target population were subdivided. Based on the R and M analysis of the development of leisure tourism products in Kaifeng, this paper puts forward the overall idea of the development of leisure tourism products in Kaifeng, and upgrading and reforming the traditional leisure tourism products. The development system of Kaifeng leisure tourism product is put forward in two aspects. Finally, the development strategy of Kaifeng leisure tourism products is discussed. This paper studies the development of leisure tourism products in Kaifeng, and plays a certain reference to the promotion of tourism in Kaifeng and the development of leisure tourism in Kaifeng.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】