基于内容分析法的城市历史街区意象研究——以上海衡山路-复兴路历史街区为例

发布时间：2018-05-19 00:17

本文选题：内容分析 + 历史街区　；参考：《旅游科学》2014年06期

【摘要】：本文从个性、结构和意蕴这个3个意象理论的基础性构成元素出发,以国内外游客的网络游记、评论等文本为研究材料,采用内容分析法对国内外游客游览过历史街区后产生的意象进行对比分析。研究发现,国内外游客感知到的意象在个性和结构方面存在较大差异。在个性方面,将提取出的特征词归纳为4个主题特征并计算出了4个主题的强度:国内游客对于丰富的历史文化遗存(338.43)和优美的城市景观(377.91)的感知分别高于国外游客(140.32,179.05);而国外游客对于独特的人文风情(400.96)与现代的都市生活(300.96)的感知分别高于国内游客(188.84,254.54)。在结构方面,从国内外样本中提取出的高频地名分别为29个和4个,国内游客对于区域的空间感知度明显高于国外游客。意蕴方面,国内外游客差别不大,国内外游客的正面情感数量分别占到各自总数的59%和55%,大多数游客从中获得了较好的旅游体验;但国外样本中的负面情感(16%)高于国内样本中的负面情感(9%)。因此,需要针对国内外游客的不同特点,有针对性地对上海历史街区的旅游进行开发。
[Abstract]:Starting from the basic elements of the three image theories, personality, structure and implication, this paper takes the online travel notes, reviews and other texts of domestic and foreign tourists as the research materials. This paper makes a comparative analysis of the images produced by domestic and foreign tourists after visiting historical blocks by using the content analysis method. It is found that there are great differences in personality and structure of images perceived by tourists at home and abroad. In terms of personality, The extracted feature words are summed up into four thematic features and the intensity of the four themes is calculated: domestic tourists' perception of rich historical and cultural relics (338.43) and beautiful urban landscape (377.91) is higher than that of foreign tourists (140.32179.05g); Tourists' perception of the unique humanistic customs (400.96) and modern urban life (300.96) is higher than that of domestic tourists (188.84254.54). In terms of structure, the number of high-frequency geographical names extracted from domestic and foreign samples is 29 and 4 respectively, and the spatial perception of domestic tourists is obviously higher than that of foreign tourists. In the aspect of implication, there is little difference between domestic and foreign tourists. The number of positive emotions of domestic and foreign tourists accounts for 59% and 55% of the total number, and most tourists get better tourism experience. But the negative emotion in the foreign sample is higher than the negative emotion in the domestic sample. Therefore, according to the different characteristics of tourists at home and abroad, the tourism of Shanghai historic block should be developed.
【作者单位】：上海师范大学旅游学院;河南省城乡规划设计研究总院;
【分类号】：F592.7;F224

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