吉林市满族文化旅游开发研究

发布时间：2018-05-21 13:53

本文选题：RMP + 吉林市　；参考：《东北师范大学》2017年硕士论文

【摘要】：满族文化丰富多彩、源远流长,在众多民族文化中独树一帜,是宝贵的精神文化财富。新世纪以来,我国经济社会发生了结构性的变革,旅游业也逐步实现产业升级和转型。“文化旅游”这一全新的旅游形式迅速普及,迎合了人们日益增长的精神文化需求。满族文化旅游开发的针对性研究,瞩目于国家与社会对文化的高度重视,符合人们对生活方式的新追求,有助于推动民族文化的弘扬,也鼓励了旅游产业的深度发展。吉林省吉林市在满族文化旅游开发方面具有得天独厚的优势,本文选择吉林市(主要是吉林市区)为研究对象,兼具旅游文化学、营销学、文化地理学的视野,主要利用RMP分析模式对吉林市满族文化旅游资源、市场和产品进行分析,并针对性地提出优化策略。文章主题概有五个章节:第一部分,首先厘清了吉林市满族文化旅游的资源条件和研究背景,综合整理了相关研究成果,明确文化旅游的概念,介绍本文所应用的理论方法。第二部分,利用昂谱模式对吉林市满族文化旅游资源进行评价,针对旅游资源向旅游产品的转化,进行深层次、多角度的分析。第三部分,是对吉林市满族文化旅游市场进行分析,也是本文的研究重点。通过问卷调查研究法,从旅游者人口学基本特征、旅游者行为偏好、旅游者体验感受与态度三个维度进行深入调研。综合分析了吉林市满族文化旅游市场开发的现状与发展前景。第四部分,则是对吉林市满族文化旅游产品进行分析,从总体定位和形象设计两方面明晰了旅游产品的开发理念,确立了打造精品线路、将旅游产品组合开发的新型开发模式。第五部分,基于资源、市场、产品三方面整合分析,立足于文化推广和旅游开发的双重视域,提出了具有针对性的优化策略。满族文化与旅游产业的结合极富内涵,有良好的发展前景,希望通过本文的研究,为吉林市满族文化旅游开发提供新思路,提高吉林市文化旅游竞争力,更好的树立城市旅游品牌形象,围绕打造“旅游文化名城”这一发展定位,早日成为“满族文化旅游”的代表性城市。
[Abstract]:Manchu culture is rich and colorful and has a long history. Since the new century, China's economy and society have undergone structural changes, and tourism has gradually realized industrial upgrading and transformation. Cultural tourism, a new form of tourism, quickly popularized and catered to the increasing spiritual and cultural needs of people. The research on the development of Manchu culture tourism is focused on the country and society which attach great importance to culture, which accords with people's new pursuit of life style, helps to promote the development of national culture, and also encourages the deep development of tourism industry. Jilin City of Jilin Province has unique advantages in the development of Manchu cultural tourism. This paper chooses Jilin City (mainly Jilin City) as the research object, which has the visual field of tourism culturology, marketing, cultural geography, etc. This paper analyzes the cultural tourism resources, markets and products of Manchu nationality in Jilin City by means of RMP analysis model, and puts forward some optimization strategies. In the first part, the author clarifies the resource conditions and research background of Manchu cultural tourism in Jilin City, summarizes the related research results, clarifies the concept of cultural tourism, and introduces the theoretical methods used in this paper. In the second part, we evaluate the Manchu cultural tourism resources in Jilin City by using the Nang spectrum model, and analyze the transformation from tourism resources to tourism products from a deep and multi-angle perspective. The third part is the analysis of the Manchu cultural tourism market in Jilin, which is also the focus of this paper. By means of questionnaire survey, the basic characteristics of tourist demography, tourists' behavior preference, and tourists' experience and attitude are investigated. This paper comprehensively analyzes the present situation and development prospect of Manchu cultural tourism market in Jilin City. In the fourth part, the author analyzes the tourism products of Manchu culture in Jilin City, clarifies the concept of tourism product development from two aspects of overall orientation and image design, establishes a new development mode of creating high-quality products and developing tourism products in combination. The fifth part, based on the integration analysis of resources, market and products, puts forward the targeted optimization strategy based on the dual vision of cultural promotion and tourism development. The combination of Manchu culture and tourism industry is rich in connotation and has a good prospect of development. It is hoped that through the study of this paper, we can provide new ideas for the development of cultural tourism of Jilin City and improve the competitiveness of cultural tourism in Jilin City. Better set up the city tourism brand image, around the "tourism culture city" this development orientation, as soon as possible become "Manchu culture tourism" representative city.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;F592.7

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