重庆农民旅游行为研究

发布时间：2018-05-25 00:28

本文选题：农民 + 旅游行为　；参考：《重庆师范大学》2013年硕士论文

【摘要】：改革开放至今，我国旅游业逐步进入了健康持续的发展阶段，旅游市场广阔且日益繁荣，再加上我国农村人口比重一直较大，因此研究农民的旅游动机、偏好、消费情况等旅游行为规律对于旅游市场的进一步开发和维护来讲都有着重要的理论意义和现实作用。本论文主要分理论研究和实证研究的两部分内容。理论研究方面：论文首先用文献法对农民旅游相关研究进行了搜索并综述；总结了与旅游行为研究相关的四大相关理论，包括旅游需要与旅游动机理论、旅游者消费行为理论、幸福经济学理论和距离衰减理论；分别从宏观和微观两大角度出发分析了影响农民旅游行为的各个因素，，具体包括社会、经济、文化、技术、政治等宏观因素以及个体属性和心理等微观因素。实证研究方面：本文运用问卷法和访谈法等实地调研方法，主要从收入对农民旅游行为的影响这一角度，对重庆地域的6区县8镇13行政村的农民旅游行为做了实证研究。论文主要用SPSS统计软件对研究数据进行了数据描述、交叉表和相关性等具体统计和分析。研究结果表明：重庆农民的旅游认知渠道和旅游动机多样，且旅游需求旺盛；农民旅游消费行为层次分明；农民的个人经济收入对其旅游行为有着极大的影响，具体表现在农民群体的收入越高，其旅游动机越是复杂，旅游消费层次也越高；此外，家庭收入与第二收入源对农民的旅游行为也有一定的影响。出游率不高则暗示了重庆农民旅游的潜在市场巨大。最后，为进一步做好重庆农民旅游市场的开发和维护等工作，本文提出了具有针对性的相关具体建议。在镇乡级等基层提供好农民旅游咨询服务；维护好广大农民旅游者的消费权益；引导好农民的旅游消费观念；改善旅游交通服务，提高农民旅游满意度；实现好农民的增收愿望。
[Abstract]:Since the reform and opening up, China's tourism industry has gradually entered a healthy and sustained stage of development, the tourism market is broad and increasingly prosperous, plus the proportion of rural population has been large, so the study of farmers' tourism motives, preferences, The rules of tourism behavior, such as consumption, have important theoretical and practical significance for the further development and maintenance of tourism market. This thesis is divided into two parts: theoretical research and empirical research. Theoretical research: firstly, the paper searches and summarizes the related research of farmers' tourism with the method of literature, and summarizes the four relevant theories related to the study of tourism behavior, including the theory of tourism needs and tourism motivation, the theory of tourists' consumption behavior. The economic theory of happiness and the theory of distance attenuation; from the macro and micro perspectives, respectively, this paper analyzes the factors that affect farmers' tourism behavior, including social, economic, cultural, technological, social, economic, cultural, and technological aspects. Macro factors such as politics and micro factors such as individual attributes and psychology. Empirical research: this paper makes an empirical study on the farmers' tourism behavior in 6 districts, 8 towns and 13 administrative villages in Chongqing from the perspective of the impact of income on farmers' tourism behavior, using questionnaire and interview methods. In this paper, the data description, cross table and correlation are analyzed with SPSS software. The results show that: Chongqing farmers' tourism cognitive channels and tourism motivation are diverse, and tourism demand is strong; farmers' tourism consumption behavior is clear; farmers' personal economic income has a great impact on their tourism behavior. The higher the income of the peasant group, the more complex the tourism motivation and the higher the level of tourism consumption. In addition, the family income and the second income source also have certain influence on the farmers' tourism behavior. The low rate of travel implies a huge potential market for farmers in Chongqing. Finally, in order to further develop and maintain the farmers' tourism market in Chongqing, this paper puts forward some specific suggestions. At the township and township level, we should provide a good consultation service for farmers' tourism; maintain the consumption rights and interests of the vast number of farmers; guide the farmers' concept of tourism consumption; improve the tourist transportation service and increase the farmers' satisfaction with tourism; We will realize the farmers' desire to increase their income.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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