结合情境故事法、Kano模型和QFD法的文化景观旅游体验设计研究

发布时间：2018-05-27 04:41

本文选题：雷峰塔导游软件 + QFD法　；参考：《浙江工业大学》2014年硕士论文

【摘要】：文化旅游是旅游的一种类型,文化旅游体验相对于其他类型旅游体验而言,更注重对文化元素的感知和文化氛围的体验。目前许多以人文景观为主的旅游景区,文化体验不足,游客满意度不高,因此文化体验设计尤为重要。国内学者对于文化景观旅游的体验设计研究较少,而相应的文化景观导游软件更是参差不齐,缺乏良好的用户体验。针对上述问题,本研究发展了一套完整的文化景观旅游体验设计流程,将QFD法、Kano模型和情境故事法相结合来设计文化景观导游软件。研究以雷峰塔导游软件作为设计实例进行说明,通过真实旅游场景的调研构建旅游问题情境,采用用户访谈和Kano问卷获取雷峰塔游客需求属性；接着邀请行业专家进行焦点小组讨论,确定了13项移动端软件设计属性,最后通过质量屋的构建,量化得到最终的用户需求优先度和设计需求优先度,从而获取雷锋塔导游软件的设计方向：(1)在雷峰塔导游软件的设计中,核心功能应是雷峰塔历史介绍、景点游览服务和周边信息查询；(2)在13项移动产品设计需求中,最重要的设计需求是界面设计,其次是导航设计和信息架构,这三者与软件使用过程中的可用性、易用性息息相关,因此优先级别最高。最后根据质量屋的结果对雷峰塔文化旅游进行体验设计,建立雷峰塔导游软件的系统框架和交互流程图,设计雷峰塔导游软件高保真模型,通过用户体验测试获得软件评价和可用性问题,并进行相应的修改。本研究探索性地将QFD法、Kano模型和情境故事法相结合来设计文化景观导游软件,具有比较高的实用性,该方法能够在实际产品开发过程中帮助软件设计师明确用户需求的优先级顺序,从而最大程度地提高用户满意度,科学制定软件的设计方向。
[Abstract]:Cultural tourism is a type of tourism. Compared with other types of tourism experience, cultural tourism experience pays more attention to the perception of cultural elements and cultural atmosphere experience. At present, the cultural experience is not enough and the tourist satisfaction is not high, so the design of cultural experience is especially important. Domestic scholars for cultural landscape tourism experience design research is less, and the corresponding cultural landscape tour guide software is uneven, lack of good user experience. In order to solve the above problems, this study developed a complete design process of cultural landscape tourism experience, and combined the QFD model with the situational story method to design the cultural landscape tour guide software. The research takes Leifeng tower tour guide software as the design example to explain, through the real tourism scene investigation constructs the tourism question situation, uses the user interview and the Kano questionnaire obtains Leifeng tower tourist demand attribute; Then, industry experts are invited to focus group discussions, and 13 attributes of mobile software design are determined. Finally, the final user requirement priority and design requirement priority are quantified through the construction of the quality house. In the design of the tour guide software of Leifeng Tower, the core function should be the introduction of the history of Leifeng Tower, the scenic spot tour service and the information inquiry around it) in 13 mobile product design needs. The most important design requirement is interface design, followed by navigation design and information architecture, which are closely related to the usability and ease of use of software, so the priority is the highest. Finally, based on the results of the quality House, the experience design of Leifeng Tower cultural tourism is carried out, the system framework and interactive flow chart of Leifeng Tower tour guide software are established, and the high-fidelity model of Leifeng Tower tour guide software is designed. Through user experience testing to obtain software evaluation and usability issues, and make corresponding modifications. In this study, the QFD model and the situational story method are combined to design the cultural landscape guide software, which has high practicability. This method can help the software designer to determine the priority order of the user's requirements in the process of actual product development, so as to improve the satisfaction of the user to the greatest extent and scientifically formulate the design direction of the software.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP311.52;F592

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