GS生态城项目商业计划书

发布时间：2018-05-28 05:12

本文选题：休闲度假 + 观光体验　；参考：《华南理工大学》2014年硕士论文

【摘要】：生态化为主导的度假区旅游地产发展模式。随着国内休闲度假旅游的兴起和大城市房地产开发的外溢,与大城市外部以生态旅游资源为基础的度假区的发展在空间上相呼应,生态型宜居区开发正在形成规模,这就是旅游地产。如能很好地结合养老与休闲度假两大产业开发出适合居民需求的项目,项目将轻易可以达到多赢的局面。由于我国养老社会化、市场化实施时间较短,存在养老市场供给缺口大、养老服务设施建设滞后、管理和服务水平较低、政策法规不够健全等不足。本文提出的GS生态城市以国际接轨的养生健康文化、度假休闲文化为引领,集颐居、休闲、娱乐、度假、会务功能于一体的综合旅游基地,成为国际水平、华南标杆的休闲旅游度假示范基地。它是建立完善社会养老保障体系的必要补充,不仅有助于减轻政府养老负担,还有利于提高老年人生活质量,促进和谐社会的构建以及社会总体幸福指数的提升。同时可以带动地区经济。论文结构上是根据研究问题的顺序层层推进,结合项目基本情况、投资环境和市场分析,提出项目规划空间布局和建设计划,明确项目定位与目标市场;采用SWOT分析法对项目的优势、劣势、机遇、威胁及战略矩阵进行深入分析;制定项目产品、定价、渠道和促销策略;对项目进行投资估算,确定项目总投资及资金筹措;进而对项目的经济效益、社会效益进行分析,同时对项目的风险因素分析,研究规避措施,确定项目的可行性。本文在充分分析GS生态城旅游资源的特征和旅游开发现状的基础上,针对休闲度假旅游业和养老产业未来发展的方向和需求,提出开发项目战略的商业计划,希望为项目快速发展、深度开发以及可持续性发展提供完整的参照本。文章对GS生态城项目开发的商业计划研究,提炼可供珠三角休闲度假旅游及房地产项目开发的思路,完善当前项目所需的战略框架,为项目提供可操作的战略指导。力求在实践和理论上均取得良好的效果。
[Abstract]:Ecological resort for the leading tourism real estate development model. With the rise of domestic leisure and vacation tourism and the spillover of real estate development in big cities, the development of eco-tourism Resource-based resorts outside big cities is echoing in space, and the development of ecotypic livable areas is taking shape on a scale. This is tourist property. If we can combine the pension industry and leisure vacation industry to develop a project suitable for the needs of the residents, the project will easily achieve a win-win situation. Because of the socialization of the aged in our country, the short time of the marketization, the shortage of the supply of the aged, the lag of the construction of the service facilities for the aged, the low level of management and service, the insufficiency of the policies and regulations, and so on. The GS ecological city is a comprehensive tourism base which integrates living, leisure, entertainment and meeting functions, and becomes an international level, which is guided by international health and health culture, vacation and leisure culture, and is guided by holiday and leisure culture. South China benchmark leisure tourism model base. It is a necessary supplement to the establishment and perfection of the social old-age security system, which not only helps to lighten the burden of government pension, but also helps to improve the quality of life of the elderly, to promote the construction of a harmonious society and to enhance the overall happiness index of the society as a whole. At the same time can stimulate the regional economy. The structure of the paper is to promote the project according to the sequence of research problems, combined with the basic situation of the project, investment environment and market analysis, put forward the project planning spatial layout and construction plan, clear project positioning and target market; SWOT analysis method is used to analyze the strengths, weaknesses, opportunities, threats and strategic matrix of the project; to formulate the project products, pricing, channels and promotion strategies; to estimate the investment of the project; to determine the total investment and financing of the project; Then, the economic and social benefits of the project are analyzed. At the same time, the risk factors of the project are analyzed, the avoidance measures are studied, and the feasibility of the project is determined. Based on the analysis of the characteristics of tourism resources and the present situation of tourism development in GS ecological city, this paper puts forward the business plan of developing project strategy in view of the direction and demand of the future development of leisure and vacation tourism and pension industry. Hope to provide a complete reference for the rapid development, deep development and sustainable development of the project. This paper studies the business plan of GS Eco-city project, abstracts the ideas for the development of leisure tourism and real estate project in Pearl River Delta, consummates the strategic framework needed by the current project, and provides operational strategic guidance for the project. Strive to achieve good results in practice and theory.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.2;F592;D669.6

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