基于社区居民感知的重庆安居古镇旅游发展研究

发布时间：2018-05-28 17:35

本文选题：重庆安居古镇 + 社区居民感知　；参考：《重庆交通大学》2016年硕士论文

【摘要】：随着古镇旅游的进一步发展,国内外学者对古镇旅游的研究也日益丰富。国内基于社区居民感知的视角对古镇旅游发展的研究主要集中在旅游发展成熟后产生的社会、经济、环境影响等方面,对古镇旅游发展初期的社区文化和社区参与方面的研究相对较少。重庆安居古镇处于旅游发展初期,从社区居民感知的角度研究重庆安居古镇旅游发展,对促进其旅游持续健康发展具有较好的理论意义与现实意义。本研究首先梳理了国内外相关古镇社区居民感知研究及基础理论,在借鉴国内外感知量表的基础上构建了社区文化、社区参与、社区受益、社区经济、社区环境五个方面的重庆安居古镇社区居民感知指标体系,并对重庆安居古镇社区居民旅游感知进行了问卷调查,在此基础上运用SPSS18.0统计分析软件,对重庆安居古镇社区居民感知量表进行了验证。然后,运用了IPA分析方法对重庆安居古镇居民感知数据进行了分析。以满意程度分值为基础,运用SPSS18.0分析出了相对客观的引申重要程度分值替代了自述重要程度,通过这样的过程对IPA分析方法进行了修正。通过满意程度和引申重要程度构成的坐标值将各个指标分别定位于IPA各个象限,得出了重庆安居古镇旅游发展需要集中关注并改进的指标。最后,以指标为切入点,通过五个方面对重庆安居古镇旅游发展提出了建议。在社区文化方面,从民俗活动、传统手工艺、寺庙文化、古街风貌、安居古镇八景五个方面构建旅游核心文化;在社区参与方面,政府制度赋予参与权利,并促进社区参与机制的构建;在社区受益方面,促进各相关利益者之间的沟通,促进社区融洽;在社区经济方面,加强重庆安居古镇旅游业与农业和渔业的联动发展,促进旅游及其它行业增收;在社区环境方面,从构建公共和旅游交通系统,提升道路畅通性来优化基础设施建设。
[Abstract]:With the further development of ancient town tourism, scholars at home and abroad are increasingly rich in the study of ancient town tourism. The research on the tourism development of ancient towns from the perspective of community residents' perception mainly focuses on the social, economic and environmental impacts of tourism development after the maturity of tourism development. The research on community culture and community participation in the early stage of tourism development of ancient towns is relatively rare. The ancient town of Anju in Chongqing is in the early stage of tourism development. It is of great theoretical and practical significance to study the tourism development of Anju ancient town in Chongqing from the perspective of community residents' perception to promote the sustainable and healthy development of tourism. This research firstly combs the research and basic theory of community residents' perception in ancient towns at home and abroad, and constructs community culture, community participation, community benefit, community economy based on the scale of perception at home and abroad. The perception index system of community residents in Anju ancient town of Chongqing in five aspects of community environment, and the questionnaire survey of tourism perception of community residents in ancient town of Anju in Chongqing, based on which the SPSS18.0 statistical analysis software is used. The perception scale of community residents in the ancient town of Anju in Chongqing was verified. Then, the IPA analysis method is used to analyze the perception data of residents in Anju ancient town of Chongqing. On the basis of satisfactory degree score, the relative objective extension importance score is obtained by using SPSS18.0 analysis instead of self-stated important degree, and the IPA analysis method is modified through this process. Through the coordinate value of satisfaction degree and extended importance degree, each index is positioned in each quadrant of IPA, and the index of tourism development in Anju ancient town of Chongqing needs to be focused on and improved. Finally, the paper puts forward some suggestions on the tourism development of Anju ancient town in Chongqing through five aspects. In terms of community culture, tourism core culture is constructed from five aspects: folklore activities, traditional handicrafts, temple culture, ancient street features, and the eight sights of living in ancient towns, and the government system gives participation rights to community participation. And to promote the construction of community participation mechanism; to promote the communication among all stakeholders in terms of community benefits; to promote community harmony; to strengthen the linkage between tourism and agriculture and fisheries in Anju ancient town of Chongqing in terms of community economy. To promote tourism and other industries to increase income; in the community environment, from the construction of public and tourism transport systems, improve road flow to optimize infrastructure construction.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TU984.18;F592.7

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