视觉识别系统设计在洪江古商城旅游景区开发中的应用研究

发布时间：2018-05-30 08:36

本文选题：视觉识别系统 + 洪江古商城　；参考：《湖南科技大学》2014年硕士论文

【摘要】：随着我国社会经济不断的高速发展，人们生活水平不断的提高，文化消费逐渐成为国民消费水平的象征。作为文化产业的重要组成部分，旅游业不仅承载着促进国民经济增长的发展重任，更承载着不断满足国民精神文化需求的历史使命。古镇作为重要的旅游资源，集人文景观和自然景观于一体，在众多旅游资源中脱颖而出，成为人们重要的旅游目的地。在古镇景区市场化运作的过程中，通过导入视觉识别系统树立有效的品牌形象，以鲜明的特色形成品牌差异，避免景区千遍一律，从而满足旅游者多样化、个性化的消费需求。本文主要将视觉识别系统理论与洪江古商城旅游景区的开发结合起来，分析其在洪江古商城旅游发展中的重要性。由于洪江古商城开发较晚，景区管理不够完善，，市场化运作不成熟等原因，使得未能形成突出的品牌形象。而视觉识别系统的应用将会有助于旅游品牌的建立，从而促进当地旅游业的发展。文章通过对我国古镇旅游景区视觉识别设计现状分析研究，结合洪江古商城的地理位置、历史文化、民族特色等相关信息，挖掘其具有特色的文化价值，从而获得设计信息，使之能更为精准的塑造当地旅游形象，更好的推广品牌知名度，加大宣传与交流，不断满足旅游者的需求，促进当地旅游业的健康快速发展。
[Abstract]:With the rapid development of our country's social economy and the improvement of people's living standard, cultural consumption has gradually become the symbol of national consumption level. As an important part of cultural industry, tourism not only carries the important task of promoting the growth of national economy, but also carries the historical mission of meeting the national spiritual and cultural needs. As an important tourist resource, ancient town has become an important tourist destination. In the process of market-oriented operation of ancient town scenic spots, through the introduction of visual recognition system to set up an effective brand image, with distinct characteristics to form brand differences, avoid the scenic spots a thousand times uniform, so as to meet the diversified and personalized consumption needs of tourists. In this paper, the theory of visual recognition system is combined with the development of Hongjiang Ancient Mall Scenic area, and its importance in Hongjiang Ancient Mall Tourism Development is analyzed. Due to the late development of Hongjiang Ancient Mall, the imperfect management of scenic spots and immature market operation, the outstanding brand image has not been formed. The application of visual recognition system will help to establish tourism brand and promote the development of local tourism. By analyzing and studying the present situation of visual recognition design of ancient towns in China, combining with the relevant information of Hongjiang Ancient Mall, such as geographical location, history and culture, national characteristics and so on, the article excavates its characteristic cultural value, thus obtains the design information. So that it can more accurately shape the local tourism image, better promote brand awareness, increase publicity and communication, constantly meet the needs of tourists, promote the healthy and rapid development of local tourism.
【学位授予单位】：湖南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU984.18;F592.7

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