文化接近性对潜在游客目的地态度和旅游意向的影响研究——基于自我一致性理论视角

发布时间：2018-05-30 23:06

本文选题：自我一致性理论 + 文化接近性　；参考：《资源科学》2014年05期

【摘要】：文章基于自我一致性理论视角,通过对418个有效样本的实证分析,检验了文化接近性对潜在游客目的地态度和旅游意向的影响机制。使用结构方程建模方法对3个嵌套模型的比较显示完全中介模型具有最好的拟合优度,研究发现:(1)文化接近性对潜在游客的自我一致性感知、目的地态度和旅游意向有显著的正向影响;(2)自我一致性对潜在游客的目的地态度和旅游意向有显著的正向影响;(3)文化接近性对潜在游客目的地态度和旅游意向的影响被自我一致性完全中介。结论如下:如果潜在游客感知到自身文化与目的地文化越接近,对自我形象与目的地形象的一致性感知就越高,因此,对该目的地的印象就越好、评价就越高、态度就越积极,到该目的地旅游的意愿就越强烈。
[Abstract]:From the perspective of self-consistency theory, this paper examines the influence mechanism of cultural proximity on the attitude and intention of potential tourists through empirical analysis of 418 effective samples. The comparison of three nested models using structural equation modeling method shows that the perfect intermediary model has the best fit degree. It is found that the cultural proximity perception of the potential tourists is self-consistent. (2) Self-consistency has a significant positive impact on the destination attitude and tourism intention of potential tourists. (3) Cultural proximity to the destination attitude and tourism intention of potential tourists. Influence is completely mediated by self-consistency. The conclusion is as follows: if the potential tourist perceives that their culture is closer to the destination culture, the more consistent perception of the self-image and the destination image, the better the impression of the destination, the higher the evaluation, the more positive the attitude. The stronger the desire to travel to the destination.
【作者单位】：合肥学院旅游系;安徽农业大学经济管理学院;荷兰Nisu国际公司;
【基金】：国家自然科学基金项目:“长江三角洲旅游流空间网络结构特征及演化机制研究”(编号:41371155) 合肥学院人才科研项目:“旅游业就业研究”(编号:12RC14)
【分类号】：G05;F592

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