北京故宫博物院的文化传播策略与效果研究

发布时间：2018-05-31 15:34

本文选题：北京故宫博物院 + 文化传播　；参考：《辽宁大学》2017年硕士论文

【摘要】：今夕何夕,安静肃穆的红墙琉璃瓦依旧,穿越百年光阴,这是时光的意义。紫,是古人心目中的王者之星,紫薇,来自天上;禁,是权力,来自于人,也施之于人;城,是这一片连绵殿宇,在大地上的辉煌建设。它是紫禁城,是走过历史沧桑百年风雨的故宫博物院。北京故宫博物院(以下简称“北京故宫”或“故宫”)前身为“紫禁城”,作为世界上现存规模最大、保存最完整的木质古代宫殿建筑群,历经明清两朝24位皇帝的居住执政,不仅在历史社会、文化艺术的层面富含深意,更具备政治经济等效应。作为世界五大博物馆之一,故宫代表着中国的文化形象,不断输出着文化传播的意义,其本身就是一种媒介。近年来,北京故宫博物院的文化传播有着显著的改变,其媒介推广、传播手段、宣传教育活动以及文化创意产品等等引人注目,在大众的实地参观游览体验上也有诸多进展。本文从北京故宫的发展历程谈起,梳理故宫博物院的身份地位及其主要的文化内涵,从传播学的角度,结合全媒体的传播特点,进而从渠道、主体、产品、理念、技术角度对北京故宫文化传播策略进行分析,并借助问卷调查的方式对当前故宫的文化传播效果进行初步的调查反馈,在此基础上,进一步分析了北京故宫博物院的文化传播效果。研究中归纳优点发现不足,梳理出故宫在新时代下所需要注意的方面,以期对北京故宫博物院、对文化产业传播发展等有一定意义,有效继承弘扬传统优秀文化,使古老辉煌的故宫焕发新时代的活力。
[Abstract]:This evening he Xi, quiet solemn red wall glazed tile still, through a hundred years of time, this is the meaning of time. Purple, in the eyes of the ancients, the star of the king, Violet, from the sky; forbidden, is power, from people, but also to people; the city, is a continuous temple, in the land of brilliant construction. It is the Forbidden City, is the vicissitudes of history through a hundred years of wind and rain the Palace Museum. Beijing the Palace Museum (hereinafter referred to as "Beijing The Imperial Palace" or "The Imperial Palace") formerly known as the "Forbidden City", as the world's largest extant, the most complete preservation of the ancient wooden palace complex, after the Ming and Qing dynasties, 24 emperors lived in power, Not only in the historical society, culture and art level rich in profound meaning, but also with political and economic effects. As one of the five major museums in the world, The Imperial Palace represents the cultural image of China and constantly outputs the significance of cultural communication. In recent years, the cultural communication of Beijing the Palace Museum has changed significantly, its media promotion, communication means, publicity and education activities, cultural and creative products, etc., and there is also a lot of progress in the field visit experience of the masses. This article starts with the development of Beijing The Imperial Palace, combs the status of the Palace Museum and its main cultural connotation, from the angle of communication, combines the characteristics of the whole media, and then from the channel, the main body, the product, the idea, From the technical point of view, this paper analyzes the cultural communication strategies of Beijing The Imperial Palace, and makes a preliminary survey and feedback on the cultural communication effect of the current The Imperial Palace by means of a questionnaire survey, on the basis of which, Further analysis of Beijing the Palace Museum cultural communication effect. In the research, the advantages and disadvantages are summarized, and the aspects that The Imperial Palace needs to pay attention to in the new era are sorted out, in order to have certain significance to Beijing the Palace Museum, to the development of cultural industry, and to inherit and carry forward the traditional excellent culture effectively. Make the old brilliant The Imperial Palace radiate the vitality of the new era.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G269.2

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