山东沂蒙山旅游区旅游吸引力研究

发布时间：2018-06-05 18:46

本文选题：沂蒙山 + 沂蒙山旅游区　；参考：《山西大学》2014年硕士论文

【摘要】：本文分析了沂蒙山旅游区的开发现状、研究现状及研究背景。发现对于沂蒙山旅游区的旅游吸引力研究,目前还没有。同时,沂蒙山景区迅速发展带来了一系列的问题,如,建筑缺乏当地特色,资源挖掘不够；景点布局不完美影响紧密度,使可进入性吸引力不强；现实美誉度低于潜在美誉度；基础设施需完善等。为了促进沂蒙山旅游区的可持续发展,丰富其理论研究,本人决定选定此课题,对沂蒙山旅游区的旅游吸引力进行研究。在对旅游吸引力相关文献进行评述,相关理论进行阐述之后,首先,运用主成分分析法对影响因子进行筛选确定,发现罗明义吸引力模型中的通勤距离与可进入性并为一个二级因子。在实地访谈调研过程中,发现美誉度指数对吸引力的影响远远大于知名度,且更受旅游区的重视。但是,并不是说知名度的影响力很小,因此将罗明义模型进行改造。将美誉度二级指标代替原来的知名度二级指标,知名度作为美誉度的次级影响因素；通勤距离作为三级因子并入到可进入性吸引力因素中。这样形成新的旅游吸引力影响因素评价模型,并从现实旅游吸引力和潜在旅游吸引力两个角度进行测算,并对其进行定性的分析。最后得出潜在旅游吸引力指数为158.11；现实旅游吸引力指数为111.16。这表明沂蒙山旅游区属于二级旅游景区,资源较好,但可改进的地方也很多。同时,我们发现现实旅游吸引力指数与潜在旅游吸引力指数存在差距,且差距较大。这说明沂蒙山旅游区可发展的空间比较大。针对旅游区资源珍奇度低、知名度低、紧密度不够、基础设施不完美等问题,最后提出了有针对性的措施：深度挖掘旅游资源,根据市场需求,不断推陈出新,开发新产品、新项目,提高旅游质量；扩大宣传,提高知名度和美誉度；不断开发新景点,协调景区空间分布结构,完善交通,形成高速、普通公路、公交路线为一体的合理布局的交通网络,提升可进入性吸引力；加强基础设施建设。
[Abstract]:This paper analyzes the development status, research status and background of Yimeng Mountain tourist area. There is no study on the tourist attraction of Yimeng Mountain. At the same time, the rapid development of Yimeng Mountain Scenic area has brought a series of problems, such as the lack of local characteristics of the building, the lack of resource mining, the tight influence of imperfect scenic spot layout, the low attractiveness of accessibility, the lower degree of realistic reputation than the potential reputation; Infrastructure needs to be improved. In order to promote the sustainable development of Yimeng Mountain tourist area and enrich its theoretical research, I have decided to choose this topic to study the tourist attraction of Yimeng Mountain tourist area. After reviewing the relevant literature on tourism attraction and explaining the relevant theories, first of all, we use principal component analysis to screen and determine the influencing factors. It is found that the commuting distance and accessibility in Luo Mingyi attraction model is a second order factor. In the process of field interview, it is found that the impact of reputation index on attractiveness is far greater than that of popularity, and it is paid more attention to by tourist area. However, it is not to say that the influence of popularity is very small, so the model will be modified. The reputation index is replaced by the reputation index which is the secondary factor of reputation. The commuting distance is incorporated into the investible attraction factor as a third-level factor. In this way, a new evaluation model of tourism attraction factors is formed, which is calculated from two angles of realistic tourism attraction and potential tourism attraction, and it is analyzed qualitatively. Finally, the potential tourism attraction index is 158.11 and the real tourism attraction index is 111.16. This indicates that Yimeng Mountain tourist area belongs to the second class scenic spot, and the resources are good, but there are many areas to be improved. At the same time, we find that there is a gap between the real tourism attraction index and the potential tourism attraction index. This shows that the Yimeng Mountain tourist area can be developed space is relatively large. In view of the problems of low rarity, low popularity, insufficient compactness, imperfect infrastructure and so on, the paper puts forward some targeted measures: to dig tourism resources in depth, to constantly introduce the old and the new according to the market demand, and to develop new products. New projects to improve the quality of tourism; expand publicity, raise popularity and reputation; constantly develop new scenic spots, coordinate the spatial distribution structure of scenic spots, improve traffic, and form high-speed, ordinary highways, The reasonable layout of transportation network of bus route enhances the accessibility attraction and strengthens the infrastructure construction.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】