基于价值链理论的山东沂源旅游产业发展战略分析

发布时间：2018-06-08 19:28

本文选题：价值链 + 沂源旅游　；参考：《石河子大学》2014年硕士论文

【摘要】：旅游业在社会经济活动中享有重要的地位，并且因其发展势头强劲，已成为经济增长的主力军。对于山东旅游业来说，，以其自身的发展以及对相关产业的突出贡献，已成为国民经济战略性支柱产业。在山东省中部，隶属淄博市的沂源县，是山东古人类发源地、山东屋脊生态高地、中国北方溶洞之乡和牛郎织女之乡，融自然景观、人文景观和生态农工景观为一体，旅游产业发展潜力巨大。在变革的时代，旅游产业发展面临着种种挑战，旅游产业管理思想由过程管理向战略管理转变，只有对这一趋势作出前瞻性把握，才能在竞争中处于有利的地位。价值链的产生过程是创造价值的过程，聚合了产品开发和市场营销。因此，在产业战略制定中运用价值链的理论来进行分析具有指导意义。以价值链管理为新视角研究区域旅游产业发展，针对区域旅游产业发展，构建获取竞争优势的发展战略体系，是价值链理论在旅游产发展中的重要应用。本文从产业价值链视角分析沂源旅游产业的战略升级，力求打造一个全面升级，以促进沂源旅游的旅游价值链，以此来提升沂源旅游产业链的层次，提高旅游产业价值水平。论文运用SWOT分析范式战略分析了沂源旅游“价值创造链”和“价值辅助链”诸要素，包括的旅游资源、旅游产品、旅游渠道、旅游客户、旅游技术、旅游人力资源等要素的优势、劣势、威胁和机遇，从而构建了基于基本价值链、延伸价值链、拓展价值链、虚拟价值链等山东沂源旅游产业价值链发展战略体系，并根据沂源实际情况提出战略实施的保障措施。论文在区域层次上分析沂源旅游价值链，并融合SWOT分析范式，构建旅游价值链发展战略体系，发挥了价值链在沂源旅游理论研究和实践应用中的作用。
[Abstract]:Tourism plays an important role in social and economic activities, and has become the main force of economic growth because of its strong development momentum. For Shandong tourism, with its own development and outstanding contribution to related industries, it has become a strategic pillar industry of national economy. In the central part of Shandong Province, Yiyuan County, which belongs to Zibo City, is the birthplace of ancient people in Shandong Province, the ecological highland of Shandong roof, the township of karst caves in northern China and the hometown of Niulang Weaver, which integrates natural landscape, humanistic landscape and ecological agro-industrial landscape. The development of tourism industry is facing all kinds of challenges in the era of change. The thought of tourism industry management changes from process management to strategic management, only to make a forward-looking grasp of this trend. In order to be in a favorable position in the competition. The process of value chain is the process of creating value, which brings together product development and marketing. Therefore, the use of the theory of value chain in the formulation of industrial strategy has a guiding significance. It is an important application of value chain theory in the development of tourism industry to study the development of regional tourism industry from the perspective of value chain management. This paper analyzes the strategic upgrading of Yiyuan tourism industry from the perspective of industrial value chain and tries to create a comprehensive upgrade to promote the tourism value chain of Yiyuan tourism in order to enhance the level of tourism industry chain and improve the value level of tourism industry. The paper uses SWOT analysis paradigm to analyze the factors of "value creation chain" and "value auxiliary chain" in Yiyuan tourism, including tourism resources, tourism products, tourism channels, tourism customers, tourism technology, etc. Based on the advantages, disadvantages, threats and opportunities of tourism human resources and other factors, this paper constructs a strategic system for the development of Shandong Yiyuan tourism industry value chain based on basic value chain, extending value chain, expanding value chain, virtual value chain, etc. And according to the actual situation of Yiyuan put forward the safeguard measures of strategic implementation. This paper analyzes the Yiyuan tourism value chain at the regional level, and integrates the SWOT analysis paradigm to construct the development strategy system of the tourism value chain, which plays the role of the value chain in the theoretical research and practical application of Yiyuan tourism.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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