古都类旅游目的地国内游客认知评价实证研究——以西安市为例

发布时间：2018-06-09 04:04

本文选题：国内游客 + 认知评价　；参考：《地理与地理信息科学》2014年06期

【摘要】：游客认知评价对旅游目的地发展有重要作用,基于一手调查数据,对古都西安国内游客认知评价进行分析。首先,通过对17项条款进行主成分分析,提取出西安国内游客认知评价四大主成分,分别为服务维度、设施维度、资源维度、环境维度,并以此构建西安国内游客认知评价结构方程模型;其次,对假设模型进行分析,四大维度因子对旅游认知因子影响程度依次为服务因子、环境因子、设施因子、资源因子;最后基于分析结果,认为游客在旅游过程中更加注重服务及环境条件,以便获得深层次的旅游体验,这是游客消费方式由功能性消费向感情性消费转变的外在显现。分析结果中服务维度及环境维度因子对游客旅游认知程度较高,资源维度因子影响较低。研究结果对进一步提升西安旅游服务水平、完善设施配置、促进西安旅游发展有一定理论参考价值。
[Abstract]:Tourist cognitive evaluation plays an important role in the development of tourist destination. Based on the primary survey data, this paper analyzes the cognitive evaluation of domestic tourists in Xi'an, the ancient capital. First of all, through the principal component analysis of 17 articles, the four main components of Xi'an domestic tourists' cognitive evaluation, namely service dimension, facility dimension, resource dimension and environment dimension, are extracted. The structural equation model of Xi'an domestic tourists' cognitive evaluation is constructed. Secondly, the hypothesis model is analyzed. The four dimension factors are the service factor, the environment factor, the facility factor, the resource factor, in turn, the four dimension factors are the service factor, the environment factor, the facility factor and the resource factor. Finally, based on the results of the analysis, it is concluded that tourists pay more attention to service and environmental conditions in the process of tourism in order to obtain a deep tourism experience, which is the external manifestation of the transition from functional consumption to emotional consumption. The results show that the factors of service dimension and environment dimension have a higher degree of tourism cognition and less influence on resource dimension factor. The results have certain theoretical reference value for further improving the tourism service level of Xi'an, perfecting the facilities allocation and promoting the development of Xi'an tourism.
【作者单位】：陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金项目“旅游流与目的地耦合:因素及模型与机制研究——六大城市入境旅游为例”(41271158)、“入境旅游流对境外客源国文化表征的时空响应研究——以旅华日本游客为例”(41201148)
【分类号】：F592.7

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