福建省观光工厂发展影响因素及路径研究

发布时间：2018-06-14 09:39

本文选题：观光工厂 + 影响因素　；参考：《华侨大学》2017年硕士论文

【摘要】：目前,福建省观光工厂发展呈现良好态势,开发潜力巨大,同时也引起学术界、旅游业、政府部门和相关工业企业的高度重视。但是,由于观光工厂刚刚起步,各方对观光工厂的发展路径还不是很了解,本文正是基于福建省观光工厂发展的现状进行研究,为各方深入了解观光工厂奠定基础。观光工厂,一定是具有文化,创意、教育、观光价值或地方特色的旅游资源。观光工厂能够让传统工业企业显现出新的生机和活力,不但为企业开发了新的增长点,增强工厂品牌影响力,而且丰富旅游产品数量、延伸旅游产业链,是工业旅游转型发展的方向之一。本论文回顾了工厂观光旅游、观光工厂旅游的相关研究文献,并界定相关概念,在理论基础上选取了与观光工厂有关的产业融合理论和体验经济理论,这些理论的应用为后面撰写各章节奠定坚实的理论基础。发展概况介绍了观光工厂的起源、概念、特征、类型、发展模式、发展历程、分布特征以及客源市场分析等内容,得出福建省观光工厂发展的一般影响因素、次核心影响因素、核心影响因素等三大因素,其中基础设施建设、旅游专业人才培养和观光经营管理是一般影响因素;旅游产品创新发展、提升旅游服务和创新营销为次核心影响因素;文化创意、顾客体验价值和故事营销为核心影响因素。在此研究基础上,本文针对三大影响因素的特征及他们之间的关系提出了福建省观光工厂发展的三大路径:人才保障基础路径、产品服务优化路径和创意体验提升路径。期望本文的研究成果能够为福建省政府、各部门制定观光工厂发展规划提供参考依据,为今后观光工厂在理论研究和实践开发等方面提供有益的借鉴,为观光工厂工业企业能够规范、健康和可持续发展提出一些指导性建议。
[Abstract]:At present, the development of tourism factories in Fujian Province presents a good situation, and the development potential is huge. At the same time, it has also attracted great attention from academia, tourism, government departments and related industrial enterprises. However, because the sightseeing factory has just started, the development path of the sightseeing factory is not well understood. This paper is based on the current situation of the development of the sightseeing factory in Fujian Province, and lays the foundation for all parties to understand the sightseeing factory deeply. Tourist factory, must be a cultural, creative, educational, tourist value or local characteristics of the tourist resources. Sightseeing factories can bring new vitality and vitality to traditional industrial enterprises. They not only develop new growth points for enterprises, enhance factory brand influence, but also enrich the number of tourism products and extend the tourism industry chain. It is one of the directions of industrial tourism transformation and development. This paper reviews the related research literature of factory tourism, tourism factory tourism, defines the relevant concepts, and selects the industrial convergence theory and experience economy theory related to the tourism factory based on the theory. The application of these theories lays a solid theoretical foundation for the later chapters. This paper introduces the origin, concept, characteristics, types, development model, development process, distribution characteristics and analysis of the tourist market of tourism factories in Fujian Province, and draws the general influencing factors and sub-core influencing factors of the development of tourist factories in Fujian Province. Among them, infrastructure construction, tourism professional personnel training and tourism management are the general influencing factors, and the innovation and development of tourism products, the promotion of tourism service and innovative marketing are the sub-core influencing factors. Cultural creativity, customer experience value and story marketing are the core influencing factors. On the basis of this research, this paper puts forward three paths for the development of tourism factories in Fujian province, which are the basic path of talent support, the path of optimizing product and service and the path of improving creative experience according to the characteristics of the three factors and the relationship between them. It is hoped that the research results of this paper can provide a reference basis for the Fujian Provincial Government and various departments to formulate the development plan of the sightseeing factory, and provide useful reference for the future development of the sightseeing factory in theory and practice. Some guiding suggestions are provided for the standardization, health and sustainable development of industrial enterprises in sightseeing factories.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】