基于SCP范式的舟山市休闲渔业市场分析

发布时间：2018-06-17 11:00

本文选题：休闲渔业 + SCP范式　；参考：《宁波大学》2014年硕士论文

【摘要】：近年来，随着渔业资源的持续衰退，舟山传统渔业经济发展陷入了前所未有的困境，休闲渔业应运而生，其利用传统渔业的各种资源，将渔业和旅游业完美结合，是渔业发展的一条新的道路。经过十余年的发展，舟山休闲渔业获得了长足的进步，也为舟山休闲旅游业增强了竞争力。但同时也存在不少问题，需要我们采取有效措施。 “市场结构一市场行为一市场绩效”的范式是产业组织理论的核心内容。通过研究分析市场结构、企业市场行为和所获得的绩效，就可以了解产业的发展状况，从而提出提高效益的对策建议。在这样的背景下，笔者运用SCP范式分析舟山休闲渔业产业的市场结构、市场行为、市场绩效的现状，找出其发展过程中所出现的问题，结果表明：舟山休闲渔业的发展受到了资金、产品、理念、人才、科技等因素的影响。同时，对比美国、日本、澳大利亚和台湾地区等休闲渔业比较发达的国家和地区，它们的休闲渔业发展模式有很多地方是值得我们学习和借鉴的。针对舟山休闲渔业发展过程所存在的问题及其影响因素，结合国外休闲渔业先进经验的启示，，本文提出扩大企业规模、丰富经营模式、拓展营销方式、重视科学研究及提高服务质量等发展舟山休闲渔业的对策及其政策扶持、完善管理、抓住营销机遇、培养人才制定行规等相应的保障措施，从而促进舟山休闲渔业健康有序发展。
[Abstract]:In recent years, with the continuous decline of fishery resources, the economic development of traditional fisheries in Zhoushan has fallen into an unprecedented predicament. Leisure fishery has emerged as the times require. It is a new way for the development of fishery. After more than ten years' development, Zhoushan leisure fishery has made great progress and strengthened its competitiveness for Zhoushan leisure tourism. But at the same time, there are also many problems, we need to take effective measures. The paradigm of "market structure-market behavior-market performance" is the core of industrial organization theory. By studying and analyzing the market structure, the market behavior and the performance obtained, we can understand the development situation of the industry, and put forward the countermeasures and suggestions to improve the efficiency. In this context, the author uses SCP paradigm to analyze the market structure, market behavior and market performance of the leisure fishery industry in Zhoushan, and find out the problems in the process of its development. The results show that the development of Zhoushan leisure fishery is influenced by funds, products, ideas, talents, science and technology. At the same time, compared with the developed countries and regions such as the United States, Japan, Australia and Taiwan, their leisure fishery development models are worth learning and learning from. In view of the problems existing in the development process of leisure fishery in Zhoushan and its influencing factors, combined with the enlightenment from the advanced experience of foreign leisure fishery, this paper proposes to expand the scale of enterprises, enrich the business model, and expand the marketing mode. Attach importance to scientific research and improve service quality and other countermeasures to develop Zhoushan leisure fishery and its policy support, improve management, seize the opportunity of marketing, train talents to formulate industry regulations and other corresponding safeguard measures, In order to promote the healthy and orderly development of Zhoushan leisure fishery.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.4;F592.7

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