寿光市双王城生态旅游项目的风险评估与控制研究

发布时间：2018-06-17 13:22

本文选题：生态旅游 + 风险识别　；参考：《中国海洋大学》2014年硕士论文

【摘要】：寿光是中国优秀旅游城市、国家园林城市、国家卫生城市和国家环保模范城市,同时也是著名的“蔬菜之乡”。2007年市委市政府为了促进文化创新和产业转型,决定大力推进旅游业的发展,把旅游业培育成为寿光的重要支柱产业,并提出了“三年大突破,十年创一流”的战略目标。旅游项目往往投资巨大,建设周期长,对经济影响长远,一旦项目开发失败,将对整个城市发展带来不利影响。因此对旅游项目的风险进行分析控制就显得尤为重要。本文在整理介绍国内外工程项目风险管理理论的基础上,将先进风险管理理论和方法应用到双王城生态旅游项目中,是对风险管理理论应用的一次创新,同时也能给寿光市双王城旅游开发项目中的风险管理提供一些切实可行指导意见。首先,本文针对寿光市双王城旅游开发项目的特点,首先是对本项目在开发过程中可能存在的风险因素进行识别,再将风险根据等级进行排序,并在此基础上构建寿光市双王城旅游项目风险评价指标体系。然后本文将层次分析法和模糊评价法这两种方法对双王城生态旅游开发项目风险进行了综合评价,得出该项目的综合风险水平中等。最后,根据风险评价结果,提出了寿光市双王城旅游项目的风险应对措施,以期将项目风险因素控制在最低范围内,保证项目开发成功。
[Abstract]:Shouguang is an excellent tourist city, a national garden city, a national sanitation city and a national environmental protection model city in China. It is decided to vigorously promote the development of tourism, to cultivate tourism as an important pillar industry of Shouguang, and to put forward the strategic goal of "making a breakthrough in three years and creating first-class in ten years". Tourism projects often have huge investment, long construction cycle, long-term economic impact, once the project development failure, will bring adverse impact on the entire urban development. Therefore, it is particularly important to analyze and control the risk of tourism projects. On the basis of summarizing and introducing the theory of risk management of engineering projects at home and abroad, this paper applies the advanced risk management theory and method to the eco-tourism project of Shuangwang City, which is an innovation in the application of risk management theory. At the same time, it can also provide some practical guidance for the risk management in the tourism development project of Shuangwang City in Shouguang City. First of all, according to the characteristics of Shouguang double Wang City tourism development project, the first is to identify the risk factors that may exist in the development process of the project, and then to rank the risk according to the grade. And on this basis, build Shouguang double Wangcheng tourism project risk evaluation index system. Then, the paper makes a comprehensive evaluation of the risk of the eco-tourism development project in Shuangwang City by AHP and fuzzy evaluation, and draws the conclusion that the comprehensive risk level of the project is moderate. Finally, according to the result of risk evaluation, the paper puts forward the measures to deal with the risk of Shuangwang City tourism project in Shouguang City, in order to control the risk factors of the project in the lowest range and ensure the success of the project development.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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