基于旅游者感知的井冈山茨坪镇旅游休闲环境评价

发布时间：2018-06-21 05:44

本文选题：旅游者感知 + 茨坪镇　；参考：《江西师范大学》2014年硕士论文

【摘要】：旅游休闲是生命的本质，是人类的本能，是人类对自身的人文关怀，是对真、善、美与自由的追求。在江西省提出建设旅游强省的意见之后，全省各地都在谋求旅游产业的“转型升级、跨越发展”。井冈山茨坪镇作为以红色旅游为主导的旅游景区，正在转变发展思路，依托优越的旅游休闲环境条件，大力发展旅游休闲产业，，努力将茨坪镇建设成为生态美、文化美、秩序美的中国最优美的“红色文化旅游休闲小镇”。在此背景下，笔者以茨坪镇的旅游休闲环境为主要研究内容，通过对国内外相关文献的总结和基础理论的梳理，运用因子分析法和主成分分析法，构建了茨坪镇旅游休闲环境感知的“四境一体”评价模式。在此基础上，以茨坪镇的旅游者为感知主体，以旅游者对茨坪镇的旅游休闲环境的感知评价为切入点，依托“四境一体”感知模式，通过问卷调查得出样本数据，运用SPSS17.0软件进行均值、标准差和回归分析，探索旅游者对茨坪镇旅游休闲环境各个方面的感知评价，并有针对性的提出各旅游休闲环境优化提升的对策和措施。研究发现，旅游者对茨坪镇的旅游休闲环境的总体感知良好，茨坪镇具有发展旅游休闲产业的优良的基础环境，同时也具有“转型升级、跨越发展”的巨大潜力。但现阶段茨坪镇的旅游休闲环境还有需要改善的地方，因此，今后要以打造红色文化旅游休闲小镇为目标，对茨坪镇的旅游休闲环境进行优化提升。
[Abstract]:Tourism leisure is the essence of life, the instinct of human beings, the humanistic concern of human beings and the pursuit of truth, goodness, beauty and freedom. After Jiangxi Province put forward the suggestion of constructing a strong tourism province, all parts of the province are seeking for the "transformation and upgrading, leapfrogging development" of the tourism industry. As a tourist spot dominated by red tourism, the town of Tziping in Jinggangshan is changing its development mentality, relying on the favorable conditions of tourism and leisure environment, vigorously developing tourism and leisure industry, and striving to build Tziping into ecological beauty and cultural beauty. The most beautiful "Red Cultural Tourism and Leisure Town" in China. In this context, the author takes the tourism and leisure environment of Ziping Town as the main research content, through the summary of domestic and foreign related literature and the basic theory of combing, using factor analysis and principal component analysis, This paper constructs the evaluation model of tourism leisure environment perception in Ziping Town. On this basis, taking the tourists of Ziping Town as the perception subject, taking the tourists' perception and evaluation of the tourism leisure environment of Ziping Town as the breakthrough point, relying on the perception mode of "the integration of four territories", the sample data are obtained through the questionnaire survey. Using SPSS 17.0 software to carry out the mean, standard deviation and regression analysis, to explore the tourists' perception and evaluation of various aspects of tourism leisure environment in Ziping Town, and to put forward the countermeasures and measures for the optimization and promotion of tourism leisure environment. It is found that tourists have a good overall perception of the tourism leisure environment in Ziping Town, which has the excellent basic environment for developing tourism and leisure industry, and has the great potential of "transformation and upgrading, leapfrogging development" at the same time. However, the tourism and leisure environment of Ziping Town still needs to be improved at the present stage. Therefore, it is necessary to optimize and promote the tourism leisure environment of Ziping Town in the future with the goal of creating a red cultural tourism leisure town.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】