基于新浪微博大数据的旅游流时空特征研究——以兰州市为例

发布时间：2018-06-21 12:58

本文选题：新浪微博 + LBS签到数据　；参考：《旅游学刊》2017年05期

【摘要】：伴随着"互联网+"的普及、智能移动设备的广泛使用,以微博为代表的社交网络位置服务信息逐渐增多,为研究旅游流时空特征提供了新的数据来源和视角。文章利用新浪微博LBS签到数据和核密度估计分析方法,从时空维度对兰州市旅游流特征进行了研究。结果表明:旅游流在时间维度上存在明显的节律性,无论是年变化,还是日变化,均表现出明显的旅游流初现期-高峰期-回落期-休眠期变化特征,季相变化明显,夏半年和冬半年存在较大差异,"双峰"特征显著;日变化呈现偏态"金字塔"形结构特征;在空间维度上,具有典型的"核心(城区)-边缘(周边区域)"结构特征,切合旅游景点和旅游服务接待设施空间分布格局。女性游客签到量大于男性游客,流量变化小于男性;女性游客主要集中在主城区活动,男性游客则偏好户外活动丰富的郊野森林公园。省、内外旅游流在时间维度上存在着明显的"超前-滞后"效应,在空间选择上存在着一定的错位现象。从旅游流活动轨迹来看,表现出明显的"轴线-散点"态势:中山桥—白塔山公园—城隍庙—黄河母亲像—水车博览园为主的"黄河风情线"是主要的轴线,而外围地区主要的景点成为吸引游客的主要"散点",无论是主城区,还是外围地区,均没有形成闭合的旅游环线。
[Abstract]:With the popularity of "Internet" and the wide use of intelligent mobile devices, the information of social network location services, represented by Weibo, is gradually increasing, which provides a new data source and perspective for the study of spatial and temporal characteristics of tourism flows. Based on Sina Weibo check-in data and nuclear density estimation method, this paper studies the characteristics of tourism flow in Lanzhou from the perspective of time and space. The results show that there are obvious rhythms in the time dimension of tourism flow. Both annual and daily changes show obvious characteristics of tourism flow from the initial period to the peak period to the fall period to the dormancy period, and the seasonal change is obvious. There are great differences between summer and winter half year, the characteristics of "double peak" are obvious, the diurnal variation is inclined "pyramid" structure, and in spatial dimension, it has the typical "core (urban area) edge (peripheral area)" structure characteristic. Suitable for tourist attractions and tourist services reception facilities spatial distribution pattern. Female tourists are more than male tourists, and the change of flow is smaller than that of male tourists. Female tourists mainly focus on activities in the main urban area, while male tourists prefer country forest parks with abundant outdoor activities. In province, there is obvious "lead-lag" effect in time dimension, and there is certain dislocation in space choice. From the view of the activity track of tourist flow, there is an obvious "axis-divergence" situation: Zhongshan Bridge, Baitashan Park, City God's Temple, Yellow River Mother's Image and Water cart Expo Garden are the main axes, the main axis is the Yellow River amorous feelings line. The main scenic spots in the peripheral areas become the main "scattered spots" to attract tourists. Neither the main urban area nor the peripheral areas have formed a closed tourist loop.
【作者单位】：西北师范大学地理与环境科学学院;
【基金】：国家自然基金地区项目“基于灌区尺度的绿洲聚落空间格局及耦合关系——以张掖绿洲为例”(41261042)资助~~
【分类号】：F592.7

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