基于IPA方法研究旅游宰客行为的治理

发布时间：2018-06-22 13:50

本文选题：旅游宰客行为 + IPA分析法　；参考：《学术交流》2014年04期

【摘要】：近年来旅游宰客现象愈演愈烈,严重地制约着我国旅游市场的快速、健康和可持续发展。应从旅游业的发展状况和宰客对旅游业发展的严重影响入手,立足于IPA模型定量的研究方法提出六大类18种旅游宰客行为因子,并利用IPA模型的功能重点分析旅游宰客行为的表现性和严重性,然后再从五个方面分析研究旅游宰客行为生成的具体原因,最后从宰客生成原因出发,结合旅游法提出五种治理旅游宰客行为的具体措施:一是采用智慧旅游手段,建立公共信息服务平台,避免旅游市场"信息不对称";二是加强对旅游从业者的教育培训;三是为游客建立全天候、多方位的消费维权中心,切实维护旅游者的合法权益;四是建立合理的导游薪酬体系;五是加强政府管理,明确政府职能。
[Abstract]:In recent years, the phenomenon of tourist slaughter is becoming more and more serious, which seriously restricts the rapid, healthy and sustainable development of our country's tourism market. Based on the quantitative research method of IPA model, this paper puts forward 18 kinds of tourist behavior factors of six categories, which are based on the development of tourism industry and the serious influence of killing tourists on tourism development, based on the quantitative research method of IPA model. Using the function of IPA model to analyze the performance and seriousness of the tourist slaughter behavior, and then to analyze the specific reasons of the tourism slaughter behavior from five aspects, and finally, to start from the reasons of the killing of the tourists. In combination with the tourism law, five specific measures are put forward to deal with the behavior of killing tourists: first, to adopt intelligent means of tourism, to establish a public information service platform to avoid "information asymmetry" in the tourism market; second, to strengthen the education and training of tourism practitioners; The third is to establish all-weather, multi-directional consumer rights center to protect the legitimate rights and interests of tourists; fourth, to establish a reasonable salary system for tour guides; fifth, to strengthen government management and clarify government functions.
【作者单位】：燕山大学经济管理学院;
【基金】：2012年度河北省社会科学基金项目“旅游宰客现象的形成机理、影响因素与监管路径研究”(HB12GL054) 秦皇岛市社科联课题“博弈论视角下秦皇岛市旅游宰客现象的政府监管研究”(201306046) 河北省旅游局2013年旅游发展专项课题“旅游法视角下河北旅行社综合管理对策研究”的部分研究成果
【分类号】：F592

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