江门市滨海旅游竞争力分析

发布时间：2018-06-23 20:15

本文选题：江门 + 滨海旅游　；参考：《五邑大学》2014年硕士论文

【摘要】：进入21世纪后,海洋经济越来越受到各国政府的重视,滨海旅游作为海洋经济产业的一个重要分支,也得到了各地的大力支持呈蓬勃发展之势。江门作为广东省滨海旅游城市之一,拥有丰富的海洋自然资源和海洋文化资源,但其滨海旅游的知名度不仅不及周边的中山、湛江等市,与广深珠相比更是相差甚远。如何发掘江门滨海旅游的发展潜力,塑造独具特色的滨海旅游形象,提升其滨海旅游竞争力,在广东省旅游空间格局中脱颖而出是当前亟待思考和解决的问题。本研究是在分析了当前国内外滨海旅游竞争力研究现状的前提下进行的,研究的比较对象也是具有相同客源,相似旅游资源的滨海旅游城市,十分具有针对性。首先,文章对滨海旅游竞争力的相关理论和影响因素进行了阐述分析,将滨海旅游竞争力划分为现实旅游竞争力和潜在旅游竞争力,并结合当今互联网时代的特征,首次选用了旅游百度搜索指数这个重要评价指标,构建了滨海旅游竞争力评价体系。然后,根据构建的竞争力评价体系,结合广东省年鉴,运用SPSS19.0软件计算出了江门滨海旅游竞争力的综合得分,并将其与广东省其他十三个滨海旅游城市进行了比较,分析了江门滨海旅游的优势及存在的不足。最后结合江门市的实际情况,提出了提升江门市滨海旅游竞争力的对策和建议。
[Abstract]:After entering the 21st century, the marine economy has been paid more and more attention by the governments of all countries. As an important branch of the marine economic industry, coastal tourism has also been vigorously supported by all over the world. As one of the coastal tourist cities in Guangdong Province, Jiangmen has rich marine natural resources and marine cultural resources, but its coastal tourism reputation is not only less than the surrounding cities, such as Zhongshan, Zhanjiang, and so on. How to explore the development potential of Jiangmen coastal tourism, shape its unique coastal tourism image, enhance its coastal tourism competitiveness, stand out in the tourism spatial pattern of Guangdong Province is an urgent problem to be considered and solved. This study is carried out on the premise of analyzing the current research situation of coastal tourism competitiveness at home and abroad. The comparative object of this study is coastal tourism cities with the same tourist resources and similar tourist resources. First of all, the paper analyzes the related theories and influencing factors of coastal tourism competitiveness, divides the competitiveness of coastal tourism into realistic tourism competitiveness and potential tourism competitiveness, and combines the characteristics of the current Internet era. For the first time, the evaluation index of tourism Baidu search index is selected, and the evaluation system of coastal tourism competitiveness is constructed. Then, according to the competitiveness evaluation system and the yearbook of Guangdong Province, this paper calculates the comprehensive score of Jiangmen coastal tourism competitiveness by using SPSS 19.0 software, and compares it with the other 13 coastal tourism cities in Guangdong Province. The advantages and disadvantages of Jiangmen coastal tourism are analyzed. Finally, combined with the actual situation of Jiangmen City, the countermeasures and suggestions to enhance the competitiveness of coastal tourism in Jiangmen City are put forward.
【学位授予单位】：五邑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】