云南翁丁村佤族土著知识旅游综合开发研究

发布时间：2018-06-24 00:19

本文选题：旅游综合开发 + 土著知识旅游　；参考：《云南师范大学》2014年硕士论文

【摘要】：旅游业的不断发展，带来了旅游市场的的日渐壮大和旅游者的日趋成熟，旅游动机的转变和旅游需求也随之逐渐变得多层次和多样化，土著知识旅游作为一种新型的旅游方式慢慢走进旅游者和学者的视野，变成关注的焦点。首先，土著知识作为一种非物质文化遗产，对其进行保护和传承是很有必要的；其次，承载土著知识的社区一般都存在于比较落后的地区，这些地区的发展成为了地方政府和社区土著居民的难题。为了解决土著知识的保护和土著社区发展的矛盾，本文提出土著知识旅游综合发展的构想。这一构想是在总结分析了旅游者目前热衷的文化旅游、各地兴建旅游综合体的基础上，，结合最新的土著知识旅游理念提出来的。云南翁丁村是目前保存最完好的佤族原始村寨，也是拥有佤族最真实最完整土著知识的村寨，并且翁丁村的地理位置和整体环境也很适合土著知识旅游综合开发这一构想的实施。本文在明庆忠和熊剑锋等学者对土著知识旅游研究的基础上，分析了土著知识旅游的概念、本质和特点，以及与之相关概念的辨析，系统阐述了土著知识旅游综合开发的原则、功能和内容。在此基础分析之上，构筑了土著知识旅游综合体开发的运作机制，包括土著知识旅游综合发展的动力机制、发展策略和发展模式三个方面的内容。其中，动力机制从内动力和外推力两方面进行了分析；土著知识旅游综合发展模式是在对比分析主题公园导向型、生态休闲导向型和人文文化导向型不同发展模式的基础上，结合土著知识旅游的特点，运用“前台-帷幕-后台”理论来构建的，本文阐述了该模式的三个发展阶段分别为引导阶段、支撑阶段和延伸阶段，以及整个发展模式的结构功能；发展策略从政府与开发商联合开发、融资机制多元化、运营管理市场化、土著居民高度参与、人才培养灵活化和土著知识的产权保护六个方面来进行了阐述。在土著知识旅游综合体发展模式构建的基础上，系统分析了翁丁村的基本概况和旅游发展现状；对应发展模式，提出了实现翁丁村佤族土著知识旅游综合开发的策略即通过土著遗产品牌塑造+文化氛围营造这一途径来打造核心吸引力中心、文化创意设计+深度闲居体验这一途径来构造休闲聚集中心、活态土著知识展示+项目市场化运营这一途径来创造延伸发展中心；然后从产品体系和市场体系两个方面进行土著知识综合开发体系设计；最后为翁丁村提出具体的发展途径和建议。
[Abstract]:With the continuous development of tourism, the tourism market has grown stronger and tourists have become more mature, and the change of tourism motivation and tourism demand have gradually become multi-level and diversified. As a new type of tourism, indigenous knowledge tourism has gradually entered the field of vision of tourists and scholars and become the focus of attention. First, the preservation and transmission of indigenous knowledge as an intangible cultural heritage is essential; and secondly, communities carrying indigenous knowledge generally exist in relatively backward areas, The development of these areas has become a problem for local governments and indigenous communities. In order to solve the contradiction between the protection of indigenous knowledge and the development of indigenous communities, this paper puts forward the concept of comprehensive development of indigenous knowledge tourism. This idea is put forward on the basis of summing up and analyzing the cultural tourism which tourists are keen on and the construction of tourism complex in various places combined with the latest concept of indigenous knowledge tourism. Wongding Village in Yunnan Province is the most well-preserved WA primitive village, and it is also a village with the most authentic and complete indigenous knowledge of the WA people. The geographical location and overall environment of Ondin Village are also suitable for the implementation of the concept of integrated development of indigenous knowledge tourism. Based on the study of indigenous knowledge tourism by Ming Qingzhong and Xiong Jianfeng, this paper analyzes the concept, essence and characteristics of indigenous knowledge tourism, as well as the related concepts, and expounds systematically the principles of comprehensive development of indigenous knowledge tourism. Function and content On the basis of this analysis, this paper constructs the operational mechanism of the development of indigenous knowledge tourism complex, including the motive mechanism of the comprehensive development of indigenous knowledge tourism, the development strategy and the development model of three aspects. Among them, the dynamic mechanism is analyzed from the two aspects of internal power and external thrust. The comprehensive development model of indigenous knowledge tourism is based on the comparative analysis of different development models of theme park oriented, ecological leisure oriented and humanistic cultural oriented. Combined with the characteristics of indigenous knowledge tourism, this paper uses the theory of "front stage, curtain and background" to construct the model. The three stages of development of this model are respectively the leading stage, the supporting stage and the extending stage. The structure and function of the whole development model, the development strategy from the joint development of government and developers, the diversification of financing mechanism, the marketization of operation and management, the high participation of indigenous people, The flexibility of talent training and the property right protection of indigenous knowledge are expounded. On the basis of the construction of the development model of indigenous knowledge tourism complex, this paper systematically analyzes the basic situation of Wentin Village and the present situation of tourism development. This paper puts forward the strategy of realizing the comprehensive development of WA indigenous knowledge tourism in Wentin Village, that is, to create the core attraction center by creating the cultural atmosphere by the indigenous heritage brand. Cultural and creative design deep leisure experience this way to construct leisure gathering center living indigenous knowledge display project market-oriented operation this way to create an extension development center; Then, the author designs the comprehensive development system of indigenous knowledge from two aspects of product system and market system, and finally puts forward some concrete ways and suggestions for the development of Wundin Village.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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