曹妃甸湿地旅游产业发展战略研究

发布时间：2018-06-27 14:40

本文选题：曹妃甸 + 湿地旅游产业　；参考：《河北工业大学》2014年硕士论文

【摘要】：湿地（wetland）是地球上水陆相互作用形成的独特生态系统，是人类最重要的生存环境之一，被称为“地球的肾”、“天然水库”和“天然物种库”。湿地不仅具有维持生物多样性、涵养水源、调节气候等生态功能，，还能为人类生存提供水资源、食物资源、药品资源、能源资源和矿产等多种资源。湿地丰富的动植物和微生物资源以及独特的自然景观使之成为了开展科普教育研究和生态旅游的重要领域。曹妃甸湿地旅游资源丰富，历史悠久，但是伴随着种养殖业和曹妃甸工业区的开发建设和当地百姓盲目追求农业回报效益，湿地旅游产业开发基本处于无序、无度、不可逆的状态，存在诸多生态破坏、生物种群破坏、湿地面积萎缩、水体污染、外来物种侵害等问题。如何有效维护好湿地这一宝贵的生态旅游资源，实现曹妃甸湿地的生态可持续发展无疑给曹妃甸提出了更高的要求，也是曹妃甸湿地旅游产业发展所面临的一大难题。本文的研究目的是力求找到曹妃甸湿地开发利用和生态保护的问题所在，通过对问题现状的深入研究剖析，找到一条适合曹妃甸湿地资源科学、有序、生态、循环开发利用的路径，从而更好的提高湿地旅游产业对区域经济的贡献率。文章共分五个章节，第一章绪论，主要从研究背景及意义、国内外研究综述、研究思路、方法和特色等方面进行了论述。第二章主要是对曹妃甸湿地旅游产业发展现状及湿地旅游产业目前存在的问题进行了分析。第三章主要是运用SWOT分析模型对曹妃甸湿地旅游资源的外部环境、优势和劣势、机会和威胁等方面进行了分析。第四章曹妃甸湿地旅游产业发展的原则与思路，主要从曹妃甸湿地旅游产业开发的基本原则、曹妃甸湿地旅游产业的市场细化分析、曹妃甸湿地旅游产品目标定位和主题设计等方面进行论述。第五章是曹妃甸湿地旅游产业发展的战略。主要从曹妃甸湿地旅游产业规划目标、产业发展战略、形象宣传口号战略、产品体系战略、分区发展战略、服务设施配套战略和营销推广等方面进行论述。通过对曹妃甸湿地旅游产业全面详细的分析论述，使曹妃甸湿地旅游产业能够阳光、生态、可持续的发展。
[Abstract]:Wetland (wetland) is a unique ecosystem formed by the interaction between water and land on the earth. It is one of the most important living environment of human being. It is called "kidney of the earth", "natural reservoir" and "natural species bank". Wetland not only has the ecological functions of maintaining biodiversity, conserving water sources and regulating climate, but also provides water resources, food resources, medicine resources, energy resources and mineral resources for human survival. Wetland is rich in animal, plant and microbial resources and unique natural landscape, which has become an important field of popular science education and ecotourism. Caofeidian wetland tourism resources are rich and have a long history. However, with the development and construction of breeding industry and Caofeidian industrial zone and the blind pursuit of agricultural returns by local people, the wetland tourism industry development is basically in disorder and endless. There are many problems in irreversible state, such as ecological destruction, biological population destruction, wetland area shrinking, water pollution, alien species invasion and so on. How to effectively maintain the wetland as a valuable ecotourism resource and realize the ecological sustainable development of Caofeidian wetland undoubtedly put forward higher requirements for Caofeidian wetland tourism industry development is also a major problem faced by Caofeidian wetland. The purpose of this paper is to find out the problems in the exploitation, utilization and ecological protection of Caofeidian wetland, and find a suitable wetland resource for Caofeidian, which is scientific, orderly and ecological. In order to improve the contribution rate of wetland tourism industry to regional economy. The article is divided into five chapters. The first chapter is introduction, mainly from the research background and significance, domestic and foreign research review, research ideas, methods and characteristics. The second chapter mainly analyzes the present situation of Caofeidian wetland tourism industry and the existing problems of the wetland tourism industry. The third chapter mainly analyzes the external environment, advantages and disadvantages, opportunities and threats of Caofeidian wetland tourism resources by using SWOT analysis model. Chapter IV: the principles and ideas of the development of Caofeidian wetland tourism industry, mainly from the basic principles of Caofeidian wetland tourism industry development, Caofeidian wetland tourism industry market detailed analysis. Caofeidian wetland tourism product target orientation and theme design were discussed. The fifth chapter is the development strategy of Caofeidian wetland tourism industry. This paper mainly discusses the tourism industry planning goal, industry development strategy, image propaganda slogan strategy, product system strategy, district development strategy, service facilities supporting strategy and marketing promotion of Caofeidian wetland tourism industry. Through the comprehensive and detailed analysis of Caofeidian wetland tourism industry, the tourism industry of Caofeidian wetland can be developed in sunshine, ecology and sustainable.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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