基于结构方程模型的公益旅游发展动力机制研究

发布时间：2018-07-01 15:52

本文选题：公益旅游 + 动力机制　；参考：《西南大学》2014年硕士论文

【摘要】：随着生活水平的提高,人们的主体意识、自主观念明显增强,越来越多的人愿意为社会、为他人提供力所能及的帮助。在此背景下,公益旅游应运而生。作为一种不同于大众旅游的新兴旅游方式,公益旅游不仅能让旅游者实现观光、休闲、度假等目的,而且能在不给当地环境及社区带来负面影响的前提下,帮助当地社区的发展。这种具有互动性、公益性、生态性、深度体验性的旅游方式能够创造多重价值,是真正可持续的旅游方式。弄清公益旅游发展的动力机制,是确保其健康发展的基础。本文通过对影响公益旅游发展动力的维度进行分析,设计出公益旅游发展动力的测量量表,构建出公益旅游发展动力机制的结构方程模型。通过问卷调查获取数据,运用SPSS19.0、 LISREL8.70等分析软件,以样本协方差矩阵为基础,采用最大似然法进行估计,通过验证性因子分析进行整体测量模型检验；在此基础上,再进行结构模型检验。根据拟合结果对模型进行修正和再检验,最后获得公益旅游发展动力机制的理论模型。通过研究,获得以下结论： (1)公益旅游发展动力的影响维度由公益旅游感知价值、公益旅游动机、公益旅游需求、公益旅游中介、公益旅游支持等5个维度构成。 (2)公益旅游目的地形象对公益旅游发展动力不存在影响效应。 (3)公益旅游感知价值和公益旅游动机对公益旅游发展动力有直接显著影响,公益旅游需求、支持、中介对公益旅游发展动力产生间接影响。 (4)基于对研究结果的分析,提出以下建议：提升游客对公益旅游的感知价值；健全公益旅游中介,充分发挥保障作用；大力培育公益旅游支持环境,刺激公益旅游需求。
[Abstract]:With the improvement of living standard, people's consciousness of subject and concept of autonomy are obviously strengthened. More and more people are willing to provide help to the society and others as much as they can. In this context, public interest tourism came into being. As a new tourism mode different from mass tourism, public tourism not only enables tourists to achieve the goals of sightseeing, leisure and vacation, but also can not bring negative impact to local environment and community. Help the development of local communities. This interactive, commonweal, ecological, and in-depth experience of tourism can create multiple values, is a truly sustainable mode of tourism. To make clear the motive mechanism of the development of public interest tourism is the basis to ensure its healthy development. Based on the analysis of the dimensions that influence the development of public interest tourism, this paper designs the measurement scale of the development power of public welfare tourism, and constructs the structural equation model of the dynamic mechanism of the development of public welfare tourism. Using SPSS 19.0, LISREL8.70 and other analysis software, using sample covariance matrix as the basis, using the maximum likelihood method to estimate, and validating factor analysis to test the overall measurement model. Then the structural model is tested. According to the fitting results, the model is revised and re-examined, and the theoretical model of the dynamic mechanism of the development of public interest tourism is obtained. Through the research, the following conclusions are obtained: (1) the influence dimension of the development power of the public welfare tourism consists of the perceived value of the public welfare tourism, the motivation of the public welfare tourism, the demand of the public welfare tourism, the intermediary of the public welfare tourism. (2) the image of public interest tourism destination has no effect on the development of public welfare tourism. (3) perceived value and motivation of public interest tourism have no effect on public interest tourism. Development dynamics have a direct and significant impact, (4) based on the analysis of the research results, the following suggestions are put forward: to enhance the perceived value of public interest tourism; to improve the public welfare tourism intermediary; Give full play to the role of protection; vigorously foster public tourism support environment, stimulate the demand for public tourism.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F224

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