小微旅游企业融资模式研究

发布时间：2018-07-06 16:35

本文选题：小微旅游企业 + 融资模式　；参考：《哈尔滨理工大学》2014年硕士论文

【摘要】：随着旅游业的快速发展，小微旅游企业在世界各国不断涌现并迅速成长。小微旅游企业能够有效地拉动一国旅游经济增长和显著带动就业人口数量增加，所以小微旅游企业对一个国家经济的良好发展起促进作用。但是，小微旅游企业融资难一直是困扰其发展的一个难题，我国的小微旅游企业的融资可得性具有与世界范围内小微旅游企业所存在的普遍问题外还具有一些我国特有的问题，如银行对小微旅游企业“惧贷”、“惜贷”，银企关系恶化等。目前，，国内外学者已对小微旅游企业融资进行了研究，并取得了一定的研究成果，研究重点主要在小微旅游企业融资难问题及其对策等方面，没有对小微旅游企业的融资模式进行系统的研究。本文从小微旅游企业融资现状及问题分析入手，运用斜坡球体理论分析了小微旅游企业融资模式的影响因素。在此基础上设计了小微旅游企业的融资模式，并根据所设计的模式提出了相应的在模式实施过程中的保障措施。在小微旅游企业特点的基础上,建立了包括5个一级指标和19个二级指标的小微旅游企业融资模式选择综合评价指标体系，并尝试用灰色模糊评价方法建立评价模型，旨在给小微旅游企业融资模式的选择提供理论依据。在实例分析部分，以北京市小微旅游企业为背景,对设计的三种融资模式进行实例分析，分析结果表明最适合北京市小微旅游企业的为集群融资模式。
[Abstract]:With the rapid development of tourism, small and micro-tourism enterprises in the world continue to emerge and grow rapidly. Small and micro tourism enterprises can effectively stimulate a country's tourism economic growth and significantly increase the number of employed people, so small and micro tourism enterprises play a role in promoting the good development of a country's economy. However, the difficulty of financing for small and micro tourism enterprises has always been a difficult problem that puzzles their development. The financing availability of small and micro tourism enterprises in our country has some unique problems in addition to the common problems existing in small and micro tourism enterprises in the world. For example, banks are afraid of lending to small and micro-tourism enterprises, and the relationship between banks and enterprises is deteriorating. At present, scholars at home and abroad have studied the financing of small and micro tourism enterprises, and obtained certain research results. The research focus is mainly on the financing difficulties of small and micro tourism enterprises and their countermeasures. There is no systematic research on the financing mode of small and micro tourism enterprises. Based on the analysis of the current financing situation and problems of the small and micro tourism enterprises, this paper analyzes the influencing factors of the financing mode of the small and micro tourism enterprises by using the slope sphere theory. On this basis, the financing model of small and micro tourism enterprises is designed, and the corresponding safeguard measures in the process of implementing the model are put forward according to the designed model. On the basis of the characteristics of small and micro tourism enterprises, a comprehensive evaluation index system of financing mode selection for small and micro tourism enterprises is established, which includes 5 primary indexes and 19 second class indexes, and the grey fuzzy evaluation method is used to establish the evaluation model. The purpose is to provide theoretical basis for the choice of financing mode for small and micro tourism enterprises. In the part of case analysis, taking Beijing small and micro tourism enterprises as the background, this paper analyzes the three financing modes of the design. The results show that the best financing model for Beijing small and micro tourism enterprises is cluster financing.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;F590.66

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