基于体验视角的南京亲子旅游产品开发研究

发布时间：2018-07-10 01:36

本文选题：南京市 + 亲子旅游　；参考：《南京师范大学》2017年硕士论文

【摘要】：随着我国旅游业的快速发展,旅游者的消费心理开始日渐成熟,已不满足于以往走马观花式的旅游方式,“体验式旅游”开始越来越得到市场青睐,而亲子旅游市场也正逐渐成为旅游细分市场的重要部分,其发展前景广阔,潜力巨大,如何将“体验式旅游”植入亲子旅游产品设计中,使亲子家庭获得独特的旅游体验,成为了亲子旅游产品开发的关键问题。本文基于体验旅游的相关理论,试图将亲子旅游产品开发设计与体验性结合起来,通过分析亲子旅游市场的态度、特征和消费行为,以前瞻性的视角寻找体验式亲子旅游产品所需具备的特点、要素及开发模式等,对体验式亲子旅游产品开发及营销进行研究,达到能为亲子旅游创造价值的效果。全文共分三大部分:第一部分是研究的基础背景分析部分,包括第一章和第二章。综述了国内外相关研究的进展,介绍了本文选题的背景、研究内容、研究方法及技术路线等。并介绍了相关概念和理论基础,为本研究提供充分的理论基础。第二部分对亲子旅游市场进行了系统研究,包括第三章到第五章的内容,是文章的主体部分,主要从三个方面进行阐述:首先,分析南京市旅游产品市场现状,划分南京市亲子旅游产品类别,并运用SWOT分析法对南京亲子旅游市场的发展现状进行了深入剖析。其次,通过问卷调查对南京市亲子旅游产品市场进行了分析,包含市场特征、消费者行为等。第三,根据对南京市亲子旅游产品市场的分析,提出亲子旅游产品设计、亲子旅游产品营销的思路。第三部分为结论,包括第六章内容,总结了全文的主要观点及结论,并指出了本研究的不足及今后需进一步研究的问题。
[Abstract]:With the rapid development of China's tourism industry, the consumption psychology of tourists has become increasingly mature, which is not satisfied with the previous style of tourist style. "Experiential tourism" is becoming more and more popular in the market, and the market for parent-child tourism is becoming an important part of the subdivision of the market, with a broad prospect and great potential, such as How to put "experiential tourism" into the design of parent-child tourism products to make family family get a unique tourism experience has become a key problem for the development of parent-child tourism products. Based on the related theories of experience tourism, this paper tries to combine the development design and experience of parent-child tourism products and through the analysis of the attitude of parent-child tourism market. Characteristics and consumption behavior, looking for the features, elements and development models of experiential parent-child tourism products in a forward-looking perspective, to study the development and marketing of experiential parent-child tourism products to achieve the value of creating value for parent-child tourism. The full text is divided into three parts: the first part is the basic background analysis department of the study. It includes the first chapter and the second chapter. It summarizes the progress of the related research at home and abroad, introduces the background of the topic, the research content, the research method and the technical route. It also introduces the relevant concepts and theoretical bases, and provides the full theoretical basis for this study. The second part has carried out systematic research on the pro child tourism market, including third chapters. To the fifth chapter, the main part of the article is the main part of the article, mainly from three aspects: first, the analysis of the status of Nanjing tourism product market, the classification of Nanjing parent and child tourism products, and the use of SWOT analysis method of Nanjing parent tourism market development status of the in-depth analysis. Secondly, through the questionnaire survey on Nanjing City parents The tourism product market has been analyzed, including market characteristics, consumer behavior, etc. third. Based on the analysis of the market of Nanjing parent and child tourism products, the paper puts forward the design of parent-child tourism products and the marketing ideas of parent-child tourism products. The third part is the conclusion, including sixth chapters, summarizes the main views and conclusions of the full text, and points out the research. The shortcomings of the study and the further study in the future.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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