基于游客感知的秦皇岛旅游宰客现象及其政府监管研究

发布时间：2018-07-10 12:59

本文选题：旅游宰客 + IPA模型　；参考：《燕山大学》2014年硕士论文

【摘要】：随着旅游需求的多元化，旅游产品的多样化，我国旅游市场快速发展，但是旅游从业人员在追求利益最大化的同时，却出现了严重违反市场秩序的行为——旅游宰客。因此了解旅游市场上旅游宰客现象的表现性和对旅游业发展影响的严重性，把握政府监管对治理旅游宰客现象的必要性，有助于从政府监管的角度出发，提出治理旅游宰客的具体对策。首先，综述目前国内外学者关于旅游宰客研究的文献，有关传统IPA和修正IPA模型理论、及政府监管旅游市场等方面的最新研究成果，对相关概念和理论进行阐述，从游客感知的角度界定旅游市场上的宰客行为，为本文进行研究奠定坚实的理论基础。其次，以秦皇岛市旅游市场为研究对象，先从秦皇岛市旅游发展现状出发，，阐述了该市的旅游资源及旅游市场现状。然后，通过实地调研，从游客感知的角度，对旅游宰客现状进行问卷调查和分析，并结合文献研究、分析和总结，将问卷调查与数据分析方法相结合，运用IPA模型、Kano模型和SPSS统计软件，建立秦皇岛市旅游市场宰客现象的IPA模型图和Kano模型图，利用IPA与Kano模型图的解释原理，阐述旅游宰客现象的表现性和严重性，并说明旅游宰客出现的原因。再次，分析市场监管的缺陷，利用演化博弈和MATLAB软件编程，分析旅游企业、政府和游客三者之间演化博弈的稳定路径，并结合旅游市场上的供需曲线，阐述政府监管旅游宰客的必要性。最后，根据秦皇岛旅游宰客现象的现状分析和综合测评结果，在政府监管必要性的前提下，针对性提出政府监管旅游宰客现象的具体对策。
[Abstract]:With the diversification of tourism demand and the diversification of tourism products, the tourism market in China has developed rapidly. However, while the tourism practitioners are pursuing the maximum benefits, there is a serious violation of the market order-the killing of tourists. Therefore, it is helpful to understand the expressiveness of the phenomenon of tourist slaughter in the tourism market and the seriousness of its impact on the development of tourism, and to grasp the necessity of government supervision to deal with the phenomenon of tourism slaughter, which is helpful to start from the angle of government supervision. Put forward the concrete countermeasure of managing tourist slaughter. First of all, it summarizes the literature of domestic and foreign scholars on tourism slaughter, the latest research results of traditional IPA and modified IPA model theory, and the government supervision of tourism market, and expounds the relevant concepts and theories. This paper defines the behavior of killing tourists in the tourist market from the perspective of tourists' perception, which lays a solid theoretical foundation for this study. Secondly, taking Qinhuangdao tourism market as the research object, starting from the present situation of Qinhuangdao tourism development, this paper expounds the tourism resources and tourism market status of Qinhuangdao city. Then, through field investigation, from the perspective of tourists' perception, the paper makes a questionnaire survey and analysis on the current situation of tourist slaughter, and combines the literature research, analysis and summary, and combines the questionnaire survey with the data analysis method. By using IPA model Kano model and SPSS statistical software, the IPA model diagram and Kano model diagram of the phenomenon of killing passengers in Qinhuangdao tourist market are established. Using the explanation principle of IPA and Kano model diagram, the performance and seriousness of the phenomenon of tourist slaughter are expounded. And explain the reason of tourist slaughter. Thirdly, this paper analyzes the defects of market supervision, analyzes the stable path of evolutionary game between tourism enterprises, government and tourists by using evolutionary game and MATLAB software programming, and combines the curve of supply and demand in tourism market. This paper expounds the necessity of government supervision and control of tourist slaughtering. Finally, according to the current situation analysis and comprehensive evaluation results of the phenomenon of tourism slaughter in Qinhuangdao, under the premise of the necessity of government supervision, this paper puts forward the specific countermeasures of government supervision of tourism slaughter phenomenon.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】