浙江省上虞市乡村生态旅游资源评价与开发

发布时间：2018-07-10 17:37

本文选题：乡村生态旅游 + 资源评价　；参考：《吉林农业大学》2014年硕士论文

【摘要】：乡村是一种富有原始性、生态性、质朴性的场所，，也是农耕文化的发源传承地。乡村生态旅游已成都市群体热衷的旅游活动形式。科学合理的评价旅游资源对客源市场的挖掘、乡村的整体定位、旅游活动的开发具有重要意义。本文选取浙江省上虞为对象，围绕评价生态旅游资源、开发活动进行研究。这不仅丰富了长三角地区乡村生态旅游开发的理论研究，也对上虞的资源评价和旅游开发实践活动起到指导意义。本文介绍了乡村旅游、生态旅游、乡村生态旅游的概念和内容，归纳了国内外此类研究情况。基于理论依据和研究方法，研究了浙江上虞乡村生态旅游资源、开发状况。全面了解研究对象的地理位置、自然条件、社会经济等概况，为旅游开发活动做铺垫；调研全市生态旅游资源，比照《旅游资源分类、调查与评价GB/T18972一2003》分类，得出有7个主类，21个亚类，51个基本类型，250个旅游单体；确定生态旅游资源评价体系和评价综合层、因素层、因子层，运用层次分析法和专家赋值法对资源进行定性、定量评价，总体得分7.3258，等级良好，具备开发潜力。通过游客调查问卷，分析来虞游客构成情况、消费观念、行为特征，挖掘潜在市场；走访询问当地社区居民，分析社会居民对生态旅游开发的认知深度，支持力度，参与程度，得出已能初步认知旅游活动的收益和付出代价，但参与旅游开发程度偏低，只有少数居民有类似经历；结合旅游环境容量理论，通过计算旅游生态能力、空间容纳、设施接待、社会心理容量四类，进而整体评估上虞市整体的旅游容量情况，来预测未来游客接待量，并提出相应对策；分析上虞旅游开发状况的存在的优、劣性，面临的机会、威胁，且制定SWOT分析战略模型。在前文研究基础上，制定上虞乡村生态旅游开发原则和发展对策，针对上虞生态旅游资源特点、开发潜力，为上虞乡村生态旅游规划与开发活动提供借鉴。
[Abstract]:Countryside is a kind of original, ecological, simple place, and it is also the origin of agricultural culture. Rural ecotourism has become a popular form of tourism activities in Chengdu. Scientific and reasonable evaluation of tourism resources is of great significance to the mining of tourist market, the overall orientation of rural areas and the development of tourism activities. In this paper, Shangyu, Zhejiang Province, is selected as the object of study, focusing on the evaluation of ecotourism resources and development activities. This not only enriches the theoretical research of rural ecotourism development in Yangtze River Delta, but also plays a guiding role in Shangyu's resource evaluation and tourism development practice. This paper introduces the concepts and contents of rural tourism, ecotourism and rural ecotourism, and summarizes the research situation at home and abroad. Based on the theoretical basis and research methods, this paper studies the development of rural eco-tourism resources in Shangyu, Zhejiang Province. To comprehensively understand the geographical location, natural conditions, social and economic situation of the subjects studied, and to pave the way for tourism development activities; to investigate and evaluate the ecotourism resources in the whole city, comparing with the Classification of Tourism Resources, and to investigate and evaluate the classification of GB / T 18972-2003 >. There are 7 main classes, 21 subclasses, 51 basic types and 250 tourism monomers, and the evaluation system of eco-tourism resources and the comprehensive evaluation layer, factor layer and factor layer are determined, and the qualitative and quantitative evaluation of the resources is carried out by using the analytic hierarchy process (AHP) and the method of expert evaluation. The overall score is 7.3258, with a good grade and potential for development. Through the tourists' questionnaire, we analyze the tourist composition, consumption concept, behavior characteristics, explore the potential market, interview the local community residents, analyze the depth of cognition, support and participation of the social residents on the development of eco-tourism. It is concluded that the benefits and costs of tourism activities have been preliminarily recognized, but the degree of participation in tourism development is relatively low, and only a few residents have similar experiences; combined with the theory of tourism environmental capacity, through the calculation of tourism ecological capacity, space accommodation, facilities reception, Four categories of social psychological capacity, and then evaluate the overall tourism capacity of Shangyu City as a whole, to predict the amount of tourists in the future and to put forward corresponding countermeasures; to analyze the existence of the advantages, disadvantages, opportunities and threats of tourism development in Shangyu. And make SWOT analysis strategic model. On the basis of the previous research, this paper formulates the development principles and development countermeasures of rural eco-tourism in Shangyu, aims at the characteristics of ecotourism resources in Shangyu, exploits potential, and provides reference for rural eco-tourism planning and development activities in Shangyu.
【学位授予单位】：吉林农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327

【参考文献】