基于市场需求的珠日河草原旅游景区发展研究
发布时间：2018-07-18 09:44
【摘要】：随着旅游业的迅猛发展,草原旅游受到越来越多学者们的普遍关注。大力发展草原旅游业，对于促进通辽市经济发展有着不可估量的作用。草原旅游业的发展逐渐增加了关于草原旅游的研究领域，但是笔者通过文献资料的收集发现，，从游客的需求视角来研究草原旅游发展的文章少之又少。虽说草原旅游发展得特别迅速，但是全球范围内普遍存在着重点建设硬件设施现象，从而忽略了游客需求的感知方面。针对这种情况，国家相继出台相关政策，要求建立游客需求评价体系。 本文以市场需求的草原旅游发展理论为基础，参考国内外市场需求的成功经验，通过实地考察和调研，对珠日河草原旅游的发展现状进行了详细的阐述，在全面分析和研究了当前开展基于市场需求的草原旅游研究的必要性和可行性的基础上，提出了珠日河草原旅游发展的构想，并对如何实现珠日河草原旅游发展提出了对策和建议，以期待能为珠日河草原旅游发展提供有益的参考。 本文共分为五大部分: 第一部分是引言；第二部分是珠日河草原基本情况的介绍；第三部分是珠日河草原旅游发展现状；第四部分是珠日河草原游客旅游需求问卷调查与分析；第五部分是基于游客需求的珠日河草原发展对策和建议。
[Abstract]:With the rapid development of tourism, more and more scholars pay attention to grassland tourism. Vigorously developing grassland tourism plays an inestimable role in promoting the economic development of Tongliao City. The development of grassland tourism has gradually increased the field of research on grassland tourism, but the author through the collection of literature found that from the perspective of tourists' needs to study the development of grassland tourism articles are very few. Although grassland tourism is developing rapidly, the phenomenon of focusing on the construction of hardware facilities is common all over the world, thus neglecting the perceptual aspect of tourists' needs. In response to this situation, the state has issued related policies to establish a tourist needs evaluation system. Based on the theory of prairie tourism development of market demand and referring to the successful experience of domestic and foreign market demand, this paper, through field investigation and investigation, expounds in detail the present situation of the development of prairie tourism in the Pearl River River. Based on the comprehensive analysis and study of the necessity and feasibility of carrying out the current research on grassland tourism based on market demand, the paper puts forward the conception of the development of grassland tourism in the Pearl River River. The countermeasures and suggestions on how to realize the tourism development of the Pearl River grassland are put forward in order to provide useful reference for the tourism development of the Pearl River prairie. This paper is divided into five parts: the first part is the introduction, the second part is the introduction of the basic situation of the Pearl River grassland, the third part is the current situation of tourism development of the Pearl River grassland; The fourth part is the questionnaire survey and analysis of tourist tourism demand in Pearl River grassland, and the fifth part is the countermeasures and suggestions for the development of Pearl River grassland based on tourist demand.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2131516
[Abstract]:With the rapid development of tourism, more and more scholars pay attention to grassland tourism. Vigorously developing grassland tourism plays an inestimable role in promoting the economic development of Tongliao City. The development of grassland tourism has gradually increased the field of research on grassland tourism, but the author through the collection of literature found that from the perspective of tourists' needs to study the development of grassland tourism articles are very few. Although grassland tourism is developing rapidly, the phenomenon of focusing on the construction of hardware facilities is common all over the world, thus neglecting the perceptual aspect of tourists' needs. In response to this situation, the state has issued related policies to establish a tourist needs evaluation system. Based on the theory of prairie tourism development of market demand and referring to the successful experience of domestic and foreign market demand, this paper, through field investigation and investigation, expounds in detail the present situation of the development of prairie tourism in the Pearl River River. Based on the comprehensive analysis and study of the necessity and feasibility of carrying out the current research on grassland tourism based on market demand, the paper puts forward the conception of the development of grassland tourism in the Pearl River River. The countermeasures and suggestions on how to realize the tourism development of the Pearl River grassland are put forward in order to provide useful reference for the tourism development of the Pearl River prairie. This paper is divided into five parts: the first part is the introduction, the second part is the introduction of the basic situation of the Pearl River grassland, the third part is the current situation of tourism development of the Pearl River grassland; The fourth part is the questionnaire survey and analysis of tourist tourism demand in Pearl River grassland, and the fifth part is the countermeasures and suggestions for the development of Pearl River grassland based on tourist demand.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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