大连旅游业竞争力评价及对策研究

发布时间：2018-07-27 12:15

【摘要】：当今社会,科技进步飞速,推动着社会和经济快速发展。服务业作为第三产业在国民经济中的地位越来越重要,特别是在全球经济一体化趋势日益加快的大背景下,服务业的发展水平是衡量一个国家经济发展潜力的重要标志。旅游业作为服务业中的一份子,与其他产业联系紧密,并可以带动其他产业的发展,是经济附加值很高的产业之一。可见,旅游业的发展,对某一地区GDP的贡献巨大。同时,在中国现阶段扩大内需的大背景下,政府和社会各界都积极推动制定政策,刺激居民消费,而旅游业正好是刺激消费,扩大内需的良好途径。从当地经济发展模式的角度讲,发展旅游业也是优化经济和社会结构的合适选择。显而易见,旅游业作为第三产业,对创造GDP和优化产业结构的作用如此重大,理应受到社会各界的高度重视。众所周知,大连是中国东北部最有名的旅游城市之一,旅游业产生的收入在大连GDP中占有相当大的比重。旅游业在促进大连市当地就业和促进文化交流方面也起到重要作用,有利于扩大大连在全国和世界的知名度。本文在借鉴前人相关研究的基础上,首先对旅游业竞争力相关理论进行了说明,其次,对大连旅游业发展的现状进行了阐述,然后建立包含24个指标的旅游业竞争力评价指标体系,在科学性、系统性、客观性和可操作性的原则下,构建旅游业竞争力评价模型。采用主成分分析法,对包括大连在内的全国8个著名旅游城市的旅游业竞争力进行比较分析。最后,针对存在的问题,从旅游市场、旅游企业、城市吸引力、基础设施、软环境和教育六个方面提出提升大连市旅游业竞争力水平的对策建议。
[Abstract]:Nowadays, the rapid progress of science and technology promotes the rapid development of society and economy. As the third industry, the service industry plays an increasingly important role in the national economy, especially in the context of the accelerating trend of global economic integration. The development level of the service industry is an important symbol to measure the economic development potential of a country. As a member of service industry, tourism is closely linked with other industries and can promote the development of other industries. It is one of the industries with high economic added value. Visible, the development of tourism, the GDP contribution to a certain region. At the same time, under the background of expanding domestic demand at the present stage in China, the government and all walks of life are actively promoting the formulation of policies to stimulate residents' consumption, and tourism is just a good way to stimulate consumption and expand domestic demand. From the point of view of local economic development mode, developing tourism is also a suitable choice to optimize economic and social structure. It is obvious that tourism, as a tertiary industry, plays such an important role in creating GDP and optimizing industrial structure that it deserves great attention from all walks of life. As we all know, Dalian is one of the most famous tourist cities in northeast China, and the income generated by tourism accounts for a large proportion of Dalian's GDP. Tourism also plays an important role in promoting local employment and cultural exchange in Dalian, helping to expand Dalian's national and world popularity. On the basis of previous studies, this paper first explains the theory of tourism competitiveness, and secondly, expounds the present situation of Dalian tourism development. Then, the evaluation index system of tourism competitiveness including 24 indexes is established. Under the principles of scientific, systematic, objective and operational, the evaluation model of tourism competitiveness is constructed. Using principal component analysis, this paper makes a comparative analysis on the tourism competitiveness of eight famous tourist cities in China, including Dalian. Finally, in view of the existing problems, this paper puts forward countermeasures and suggestions to improve the competitiveness of tourism in Dalian from six aspects: tourism market, tourism enterprises, urban attractiveness, infrastructure, soft environment and education.
【学位授予单位】：大连交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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