供给侧改革背景下我国5A级景区产品有效供给评价研究
发布时间：2018-07-29 18:30
【摘要】：旅游业在供给侧改革中起着巨大的推动作用,但当前旅游产品结构性失调、“有效供给不足”已成为制约我国旅游领域发展的主要问题,作为特殊的旅游产品,景区产品在旅游供给中地位突出,是发展旅游的核心依托。研究景区产品有效供给对于解决当前我国当前旅游产品存在的问题,提升旅游产品供给的有效性具有重要的意义。论文以5A级景区作为研究对象,在详细分析5A级景区产品的构成、特点、类型及供给现状的基础上,结合有效供给的含义探寻影响5A级景区产品有效供给的因素,根据影响有效供给水平的因素,从需求者角度设计了一套我国5A级景区产品有效供给的评价体系,最后以山东省为例,对构建的评价体系进行应用,详细分析了山东省5A级景区产品有效供给情况,以期为今后我国景区产品有效供给评价的研究提供一些参考。论文研究内容包括以下部分:第1部分:介绍论文研究背景,指出研究目标,并对国内外相关研究成果进行分析,确定研究意义。论文通过阐释研究背景,分析国内外取得的相关研究成果,指出当前研究的特点及存在的问题,找出论文研究的切入点,明确对我国5A级景区产品产品有效供给进行评价的重要意义。第2部分:解释相关概念和分析相关理论,为论文写作奠定理论基础。结合国内外研究成果,对景区产品、有效供给等相关概念进行释义,论述了产品层次理论、有效供给理论、公共产品理论等基本理论,为研究我国5A级景区产品及供给现状提供理论支持。第3部分:探究我国5A级景区产品及供给现状。通过梳理5A级景区概况、5A级景区产品的构成、特点及类型,详细分析5A级景区产品;从供给主体、供给内容、供给结构、供给规律四个方面分析我国5A级景区产品的供给现状。第4部分:分析我国5A级景区产品有效供给影响因素。从两部分对景区产品有效供给的影响因素进行了分析,一部分是影响景区产品供给的因素分析,另一部分是结合有效供给的含义,分析了影响供给有效性的因素。第5部分:我国5A级景区产品有效供给评价体系设计。在分析我国5A级景区产品有效供给影响因素的基础上,从游客(需求者)角度构建了三级评价指标,从指标含义、选取依据、指标计算方式以及数据来源等方面对指标选取进行了详细的说明,利用定性与定量相结合的评价方法,通过数据搜集、指标赋值、确定指标权重、计算指标得分、确定评价等级等环节构建了完整的评价体系。选取山东省9家5A级景区,利用已构建的评价体系对山东省5A级景区产品有效供给情况进行详细分析,了解景区产品有效供给存在的问题,在此基础上提出优化建议。
[Abstract]:Tourism plays an important role in the supply-side reform. However, the structural imbalance of tourism products and the "insufficient effective supply" have become the main problems restricting the development of tourism in China, which is a special tourism product. Scenic area products in tourism supply stand out, is the core of tourism development. It is of great significance to study the effective supply of scenic area products to solve the problems existing in the current tourism products in China and to promote the effectiveness of the supply of tourism products. This paper takes 5A scenic spot as the research object, on the basis of detailed analysis of the composition, characteristics, types and supply status of the 5A grade scenic spot product, combined with the meaning of effective supply to explore the factors that affect the effective supply of 5A grade scenic spot product. According to the factors affecting the level of effective supply, this paper designs an evaluation system for the effective supply of 5A scenic spots in China from the point of view of the demanders. Finally, taking Shandong Province as an example, the evaluation system is applied. The effective supply of 5A grade scenic spots in Shandong Province is analyzed in detail in order to provide some references for the evaluation of effective supply of scenic spots in our country in the future. The research content includes the following parts: part 1: introduce the research background, point out the research objectives, and analyze the related research results at home and abroad to determine the significance of the research. By explaining the research background, analyzing the related research results obtained at home and abroad, pointing out the characteristics and existing problems of the current research, finding out the breakthrough point of the paper research. It is of great significance to evaluate the effective supply of 5A scenic spots in China. Part 2: explain the related concepts and analyze the relevant theories to lay a theoretical foundation for the writing of the thesis. Combined with the domestic and foreign research results, this paper interprets the related concepts of scenic area product and effective supply, and discusses the basic theories of product hierarchy theory, effective supply theory, public product theory, etc. It provides theoretical support for studying the product and supply status of 5A class scenic spot in China. Part 3: explore the product and supply status of 5A-grade scenic spot in China. By combing the composition, characteristics and types of 5A grade scenic area products, this paper analyzes in detail the supply status of 5A grade scenic area products from four aspects: supply main body, supply content, supply structure and supply law. Part 4: analyze the effective supply factors of 5A-grade scenic spots in China. This paper analyzes the influencing factors of the effective supply of scenic area products from two parts, one part is the factor analysis of the influence of the scenic area product supply, the other part is to analyze the factors that affect the supply effectiveness combined with the meaning of the effective supply. Part 5: design of effective supply evaluation system for 5A-grade scenic spots in China. Based on the analysis of the influencing factors of the effective supply of 5A scenic spots in China, this paper constructs a three-level evaluation index from the point of view of tourists (demanders), and selects the basis from the meaning of the indicators. The index selection is explained in detail from the aspects of index calculation method and data source. The index weight is determined and the index score is calculated by means of data collection, index assignment and evaluation method combining qualitative and quantitative analysis. A complete evaluation system is constructed by determining the evaluation grade and other links. In this paper, 9 5A grade scenic spots in Shandong Province are selected, and the effective supply of product in 5A scenic area is analyzed in detail by using the evaluation system, and the problems existing in the effective product supply in the scenic area are understood. On the basis of this, the optimization suggestions are put forward.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
本文编号：2153616
[Abstract]:Tourism plays an important role in the supply-side reform. However, the structural imbalance of tourism products and the "insufficient effective supply" have become the main problems restricting the development of tourism in China, which is a special tourism product. Scenic area products in tourism supply stand out, is the core of tourism development. It is of great significance to study the effective supply of scenic area products to solve the problems existing in the current tourism products in China and to promote the effectiveness of the supply of tourism products. This paper takes 5A scenic spot as the research object, on the basis of detailed analysis of the composition, characteristics, types and supply status of the 5A grade scenic spot product, combined with the meaning of effective supply to explore the factors that affect the effective supply of 5A grade scenic spot product. According to the factors affecting the level of effective supply, this paper designs an evaluation system for the effective supply of 5A scenic spots in China from the point of view of the demanders. Finally, taking Shandong Province as an example, the evaluation system is applied. The effective supply of 5A grade scenic spots in Shandong Province is analyzed in detail in order to provide some references for the evaluation of effective supply of scenic spots in our country in the future. The research content includes the following parts: part 1: introduce the research background, point out the research objectives, and analyze the related research results at home and abroad to determine the significance of the research. By explaining the research background, analyzing the related research results obtained at home and abroad, pointing out the characteristics and existing problems of the current research, finding out the breakthrough point of the paper research. It is of great significance to evaluate the effective supply of 5A scenic spots in China. Part 2: explain the related concepts and analyze the relevant theories to lay a theoretical foundation for the writing of the thesis. Combined with the domestic and foreign research results, this paper interprets the related concepts of scenic area product and effective supply, and discusses the basic theories of product hierarchy theory, effective supply theory, public product theory, etc. It provides theoretical support for studying the product and supply status of 5A class scenic spot in China. Part 3: explore the product and supply status of 5A-grade scenic spot in China. By combing the composition, characteristics and types of 5A grade scenic area products, this paper analyzes in detail the supply status of 5A grade scenic area products from four aspects: supply main body, supply content, supply structure and supply law. Part 4: analyze the effective supply factors of 5A-grade scenic spots in China. This paper analyzes the influencing factors of the effective supply of scenic area products from two parts, one part is the factor analysis of the influence of the scenic area product supply, the other part is to analyze the factors that affect the supply effectiveness combined with the meaning of the effective supply. Part 5: design of effective supply evaluation system for 5A-grade scenic spots in China. Based on the analysis of the influencing factors of the effective supply of 5A scenic spots in China, this paper constructs a three-level evaluation index from the point of view of tourists (demanders), and selects the basis from the meaning of the indicators. The index selection is explained in detail from the aspects of index calculation method and data source. The index weight is determined and the index score is calculated by means of data collection, index assignment and evaluation method combining qualitative and quantitative analysis. A complete evaluation system is constructed by determining the evaluation grade and other links. In this paper, 9 5A grade scenic spots in Shandong Province are selected, and the effective supply of product in 5A scenic area is analyzed in detail by using the evaluation system, and the problems existing in the effective product supply in the scenic area are understood. On the basis of this, the optimization suggestions are put forward.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
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