山东省自驾车旅游营地建设及市场发展研究
发布时间：2018-07-31 15:47
【摘要】：2013年10月1日，《旅游法》的颁布实施，使得我国旅游行业迎来第一部严格意义上的法律保障。据统计，截止到2012年，我国各种类型的旅游景区景点达到了两万多处，旅行社达到了两万多家，，星级饭店有一万多家，旅游直接从业人员超过了1300万人，国内旅游人数超过了26亿人次，接待入境旅游人数1.35亿人次，公民出境旅游超过了7000万人次，国内旅游市场规模居全球第一位，接待入境旅游人数和公民出境旅游消费居于全球第三位。由此可见，我国旅游业的发展正逐步走向成熟和完善，自驾车旅游作为旅游业一个新兴热点，在国内逐渐受到重视和追逐。 近几年，随着我国经济的不断发展，国民收入水平的不断提高，国民休闲时间不断的增加，自驾车旅游逐渐得到人们的认可，且在自由支配的时间内，这一旅游方式逐渐成为一种潮流。随着自驾车旅游市场的不断壮大，作为自驾车旅游配套设施之一的自驾车营地也随之应运而生。虽然自驾车旅游的得到了蓬勃的发展，但是自驾车旅游营地的发展还处于起步阶段，无论在数量和质量上都不能满足自驾车旅游的发展，而山东省作为我国的经济及旅游资源大省，拥有众多类型的旅游资源，公路网络密集，交通通达度较高，使得自驾车旅游发展迅速，但是自驾车旅游营地发展相对缓慢，营地的建设达不到国际标准需求，不能够适应自驾车旅游的发展，基于这一背景，以山东省自驾车旅游营地为研究对象，进行了相关的研究。 本文在相关理论的基础上，以实地调研为依据，从市场需求角度出发，结合山东省自驾车旅游发展的现状，对于山东省自驾车旅游营地的建设及市场开发提出了相关的应对策略，期望能够通过研究对于山东省自驾车旅游营地的建设及市场发展提供一定的参考依据。 本文主要分为三大部分，第一部分主要是阐述了国内外自驾车旅游及自驾车旅游营地方面的研究，分析了自驾车旅游营地的类型和主要功能及影响因素。第二部分是对山东省自驾车旅游营地的建设条件进行了分析，从旅游者需求角度出发进行了实地的调查研究，得出自驾车旅游爱好者们对于营地的需求规模，做出了相应的营地容量预测。第三部分，在分析山东省自驾车旅游营地发展现状的基础上对于自驾车营地的建设及市场发展、运营提出相应的发展对策。
[Abstract]:On October 1, 2013, the promulgation and implementation of the Tourism Law made the tourism industry of our country usher in the first strict legal guarantee. According to statistics, by 2012, there were more than 20,000 scenic spots of various types in China, more than 20,000 travel agencies, more than 10,000 star-rated hotels, and more than 13 million people directly engaged in tourism. The number of domestic tourists exceeds 2.6 billion, the number of people receiving inbound tourism is 135 million, the number of citizens traveling abroad exceeds 70 million, and the scale of the domestic tourism market ranks first in the world. The number of inbound tourists and citizens traveling abroad are the third largest in the world. It can be seen that the development of tourism in China is gradually moving towards maturity and perfection. As a new hot spot of tourism, self-driving tourism has gradually been attached importance to and pursued in China. In recent years, with the continuous development of our economy, the level of national income and the increase of leisure time, self-driving tourism has been gradually recognized by people, and in the free time, This way of traveling is gradually becoming a trend. With the growing of the self-driving tourism market, the self-driving camp, as one of the supporting facilities of self-driving tourism, came into being. Although self-driving tourism has developed vigorously, the development of self-driving tourism camps is still in its infancy and cannot satisfy the development of self-driving tourism in terms of both quantity and quality. As a big province of economic and tourism resources in our country, Shandong Province has many kinds of tourist resources, the highway network is dense and the traffic accessibility is high, which makes the self-driving tourism develop rapidly, but the self-driving tourism camp develops relatively slowly. The construction of the camp can not meet the requirements of international standards and can not adapt to the development of self-driving tourism. Based on this background, taking the self-driving tourism camp in Shandong Province as the research object, the relevant research is carried out. On the basis of relevant theories and field research, this paper combines the current situation of self-driving tourism development in Shandong Province from the perspective of market demand. This paper puts forward the relevant countermeasures for the construction and market development of self-driving tourist camps in Shandong Province, and expects to provide some reference for the construction and market development of self-driving tourist camps in Shandong Province through the study. This paper is divided into three parts. The first part mainly describes the domestic and foreign self-driving tourism and self-driving tourism camp research, and analyzes the types, main functions and influencing factors of self-driving tourism camp. The second part is the analysis of the construction conditions of the self-driving tourist camp in Shandong Province, from the point of view of tourists' demand, the field investigation and research are carried out, and the scale of demand for the camp by self-driving tourism enthusiasts is obtained. The corresponding camp capacity is predicted. In the third part, on the basis of analyzing the present situation of the development of the self-driving tourist camp in Shandong Province, the author puts forward the corresponding development countermeasures for the construction and market development of the self-driving camp.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2156055
[Abstract]:On October 1, 2013, the promulgation and implementation of the Tourism Law made the tourism industry of our country usher in the first strict legal guarantee. According to statistics, by 2012, there were more than 20,000 scenic spots of various types in China, more than 20,000 travel agencies, more than 10,000 star-rated hotels, and more than 13 million people directly engaged in tourism. The number of domestic tourists exceeds 2.6 billion, the number of people receiving inbound tourism is 135 million, the number of citizens traveling abroad exceeds 70 million, and the scale of the domestic tourism market ranks first in the world. The number of inbound tourists and citizens traveling abroad are the third largest in the world. It can be seen that the development of tourism in China is gradually moving towards maturity and perfection. As a new hot spot of tourism, self-driving tourism has gradually been attached importance to and pursued in China. In recent years, with the continuous development of our economy, the level of national income and the increase of leisure time, self-driving tourism has been gradually recognized by people, and in the free time, This way of traveling is gradually becoming a trend. With the growing of the self-driving tourism market, the self-driving camp, as one of the supporting facilities of self-driving tourism, came into being. Although self-driving tourism has developed vigorously, the development of self-driving tourism camps is still in its infancy and cannot satisfy the development of self-driving tourism in terms of both quantity and quality. As a big province of economic and tourism resources in our country, Shandong Province has many kinds of tourist resources, the highway network is dense and the traffic accessibility is high, which makes the self-driving tourism develop rapidly, but the self-driving tourism camp develops relatively slowly. The construction of the camp can not meet the requirements of international standards and can not adapt to the development of self-driving tourism. Based on this background, taking the self-driving tourism camp in Shandong Province as the research object, the relevant research is carried out. On the basis of relevant theories and field research, this paper combines the current situation of self-driving tourism development in Shandong Province from the perspective of market demand. This paper puts forward the relevant countermeasures for the construction and market development of self-driving tourist camps in Shandong Province, and expects to provide some reference for the construction and market development of self-driving tourist camps in Shandong Province through the study. This paper is divided into three parts. The first part mainly describes the domestic and foreign self-driving tourism and self-driving tourism camp research, and analyzes the types, main functions and influencing factors of self-driving tourism camp. The second part is the analysis of the construction conditions of the self-driving tourist camp in Shandong Province, from the point of view of tourists' demand, the field investigation and research are carried out, and the scale of demand for the camp by self-driving tourism enthusiasts is obtained. The corresponding camp capacity is predicted. In the third part, on the basis of analyzing the present situation of the development of the self-driving tourist camp in Shandong Province, the author puts forward the corresponding development countermeasures for the construction and market development of the self-driving camp.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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