吉林省特色体育旅游SWOT分析及研究
发布时间：2018-08-01 10:22
【摘要】：伴随中国实施改革开放，中国各领域经济出现飞跃式进步，人民生活水平得到了显著提高，人们有能力、有精力去改善自己的健康及生活质量。基于此，促进了我国旅游行业的发展。特别是最近一段时间，吉林省也相继颁布了针对旅游行业的相关支持政策。2006年，吉林省委省政府颁布《关于进一步加快旅游产业发展的决定》，尤其涉及把旅游行业看作是吉林省的“综合动力产业”来发展。政府政策推动了当地旅游业的发展，特别是对具有当地地方特色的冰雪体育旅游和民族特色体育旅游项目的开发也起到了至关重要的促进作用。 吉林省所处的区位优势和气候条件，以及汉族与满族、朝鲜族、蒙古族等多民族聚居的民族民俗条件，造就了吉林省富有地方特色的旅游产业的发展。但在发展过程中还存在着一些问题，如：对于冰雪旅游的重视而忽略了一些具有民族地域性特色的旅游产业的发展，导致发展不平衡；特色体育旅游市场的宣传力度不够；体育旅游产品的形式比较单一，同其他相近省市的旅游产品形式有交叉；区域性合作不充分，等等。 由于东北三省的地理条件和人文条件比较相似，，产生了吉林省与其他省市地区在相同的旅游项目上的竞争；国内居民对于体育旅游这一新兴产业的了解较少，参与体育旅游的人数也只占整个旅游市场参与人数的少数，制约了吉林省体育旅游产业的发展；体育旅游专业的相关人才较为缺乏，如广告宣传类、体育专业类教练员、志愿者等。 基于以上的问题和劣势，提出要抓住吉林省冰雪旅游和民族特色体育旅游市场的广阔发展空间，依靠吉林省近几年经济的快速发展和人民生活水平的提高，居民生活方式的转变等条件为吉林省特色体育旅游发展所带来的机遇，加强对体育旅游各个方面的管理，基于体育旅游产业的视角进行分析，形成吉林省富有自身特征的旅游产品和品牌形象，强化对体育旅游专门人才的培育和接收，强化监管体育旅游市场。通过对吉林省特色体育旅游的SWOT分析和研究，以期为吉林省特色体育旅游产业未来的运作开拓视野，为吉林省体育旅游行业的整体发展奠定理论基础。
[Abstract]:With the implementation of China's reform and opening up, China's economy has made leaps and bounds in various fields, and the people's living standards have been significantly improved, and people have the ability and energy to improve their health and quality of life. Based on this, promote the development of tourism industry in China. In particular, in recent years, Jilin Province has also promulgated related support policies for the tourism industry. In 2006, Jilin Provincial Party Committee and Provincial Government promulgated "decision on further speeding up the Development of Tourism Industry", especially concerning the development of tourism industry as a "comprehensive power industry" of Jilin Province. Government policies have promoted the development of local tourism, especially the development of ice and snow sports tourism with local characteristics and sports tourism with national characteristics. The regional advantages and climatic conditions of Jilin Province, as well as the ethnic folk conditions of Han nationality, Manchu nationality, Korean nationality, Mongolian nationality and so on, have brought up the development of tourism industry with rich local characteristics in Jilin Province. However, there are still some problems in the process of development, such as: paying attention to ice and snow tourism and neglecting the development of tourism industry with national and regional characteristics, resulting in unbalanced development, insufficient propaganda of characteristic sports tourism market; The form of sports tourism products is relatively single, cross with other similar provinces and cities, regional cooperation is insufficient, and so on. Because the geographical and cultural conditions of the three provinces in Northeast China are similar, the competition between Jilin Province and other provinces and cities in the same tourism projects has emerged, and domestic residents have less knowledge of sports tourism as a new industry. The number of people who participate in sports tourism is only a minority of the whole tourism market, which restricts the development of sports tourism industry in Jilin Province; sports tourism professionals are relatively lack of relevant talents, such as advertising, sports professional coaches, Volunteers, etc. Based on the above problems and disadvantages, it is proposed to grasp the broad development space of ice and snow tourism and sports tourism market with ethnic characteristics in Jilin Province, and to rely on the rapid economic development and the improvement of people's living standards in Jilin Province in recent years. The change of residents' lifestyle brings opportunities for the development of characteristic sports tourism in Jilin Province, and strengthens the management of all aspects of sports tourism. The analysis is based on the perspective of sports tourism industry. To form the tourism product and brand image of Jilin Province with its own characteristics, to strengthen the cultivation and reception of sports tourism professionals, and to strengthen the supervision of sports tourism market. Through the SWOT analysis and research of Jilin Province's characteristic sports tourism, this paper aims to open up a vision for the future operation of Jilin's characteristic sports tourism industry and lay a theoretical foundation for the overall development of Jilin Province's sports tourism industry.
【学位授予单位】：吉林体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.7;F592.7
[Abstract]:With the implementation of China's reform and opening up, China's economy has made leaps and bounds in various fields, and the people's living standards have been significantly improved, and people have the ability and energy to improve their health and quality of life. Based on this, promote the development of tourism industry in China. In particular, in recent years, Jilin Province has also promulgated related support policies for the tourism industry. In 2006, Jilin Provincial Party Committee and Provincial Government promulgated "decision on further speeding up the Development of Tourism Industry", especially concerning the development of tourism industry as a "comprehensive power industry" of Jilin Province. Government policies have promoted the development of local tourism, especially the development of ice and snow sports tourism with local characteristics and sports tourism with national characteristics. The regional advantages and climatic conditions of Jilin Province, as well as the ethnic folk conditions of Han nationality, Manchu nationality, Korean nationality, Mongolian nationality and so on, have brought up the development of tourism industry with rich local characteristics in Jilin Province. However, there are still some problems in the process of development, such as: paying attention to ice and snow tourism and neglecting the development of tourism industry with national and regional characteristics, resulting in unbalanced development, insufficient propaganda of characteristic sports tourism market; The form of sports tourism products is relatively single, cross with other similar provinces and cities, regional cooperation is insufficient, and so on. Because the geographical and cultural conditions of the three provinces in Northeast China are similar, the competition between Jilin Province and other provinces and cities in the same tourism projects has emerged, and domestic residents have less knowledge of sports tourism as a new industry. The number of people who participate in sports tourism is only a minority of the whole tourism market, which restricts the development of sports tourism industry in Jilin Province; sports tourism professionals are relatively lack of relevant talents, such as advertising, sports professional coaches, Volunteers, etc. Based on the above problems and disadvantages, it is proposed to grasp the broad development space of ice and snow tourism and sports tourism market with ethnic characteristics in Jilin Province, and to rely on the rapid economic development and the improvement of people's living standards in Jilin Province in recent years. The change of residents' lifestyle brings opportunities for the development of characteristic sports tourism in Jilin Province, and strengthens the management of all aspects of sports tourism. The analysis is based on the perspective of sports tourism industry. To form the tourism product and brand image of Jilin Province with its own characteristics, to strengthen the cultivation and reception of sports tourism professionals, and to strengthen the supervision of sports tourism market. Through the SWOT analysis and research of Jilin Province's characteristic sports tourism, this paper aims to open up a vision for the future operation of Jilin's characteristic sports tourism industry and lay a theoretical foundation for the overall development of Jilin Province's sports tourism industry.
【学位授予单位】：吉林体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.7;F592.7
【参考文献】
相关期刊论文 前10条
1 顾兴全;;基于资源观点(RBV)的体育旅游开发研究——以浙江安吉江南天池滑雪旅游开发为例[J];北京体育大学学报;2011年03期
2 刘海洋;王e
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