沂蒙山区乡村旅游产品策划研究
发布时间：2018-08-05 19:58
【摘要】：随着都市化、城镇化进程的发展，人们的工作压力和生活压力越来越大，繁忙的交通、浑浊的空气、叫嚣的噪音、拥挤的人群等等，这些字眼成为城市发展中最有代表性的标签，也是发展城镇经济所带来的负面因素的反应。这些问题成为困扰政府和人们生活质量的大问题，人们开始越来越关注乡村旅游，，到山区、农村中寻找暂时缓解工作压力、感受宁静生活的途径，通过乡村旅游来调节身心和精神状态，乡村旅游成为近几年来全国旅游业的新关注点。乡村旅游也成为山东旅游的新增长点，受到省、市人民政府的高度重视。据统计数据显示，2012年山东乡村旅游总收入达到920亿元，占山东旅游总收入的20.3%。2013年，临沂乡村旅游实现总收入165.51亿元，同比增长9.3%，超过临沂旅游总收入的三分之一。 目前，沂蒙山区乡村旅游产品还是以观光型的普通“农家乐”为主题，如何丰富该区域的乡村旅游产品、打造独具沂蒙特色的乡村旅游产品体系，关系到沂蒙山区乡村旅游的可持续发展。本文通过对沂蒙山区现有的乡村旅游资源进行SWOT分析，结合国内外关于乡村旅游和乡村旅游产品开发等相关研究文献资料进行研究，阐述了现有乡村旅游产品开发取得的成效和存在的问题，运用产品生命周期理论、可持续发展理论等，针对沂蒙山区所特有的时代形象，提出了沂蒙山区乡村旅游产品的开发战略和策略，为当地乡村旅游产品策划提供参考。 虽然该文仅仅是针对沂蒙山区这一特定对象进行研究，但是对于其它地区开展乡村旅游工作、进行乡村旅游产品开发和策划以及对乡村旅游进行规范化和制度化管理等有着很好的借鉴意义。同时，也为后期研究乡村旅游产品开发和策划的研究人员提供了可供参考的文献资料，对于乡村旅游的理论发展和实践研发均有重要参考价值。
[Abstract]:With the development of urbanization and urbanization process, people's work pressure and life pressure are increasing, busy traffic, cloudy air, noisy noise, crowded crowd and so on. These words have become the most representative label in the development of the city, but also the reaction of developing the negative factors brought by the cities and towns. These problems become stranded. The big problem of government and people's quality of life, people begin to pay more and more attention to rural tourism, to the mountainous area, to the rural areas, to find the way to relieve the work pressure temporarily, to feel the peaceful life, to adjust the state of mind and spirit through rural tourism. Rural tourism has become the new concern of the whole country's tourism in recent years. Rural tourism has also become Shandong. The new growth point of tourism is highly valued by the province and the Municipal People's government. According to statistical data, the total income of rural tourism in Shandong reached 92 billion yuan in 2012, accounting for the 20.3%.2013 year of the total tourism income of Shandong, and the total income of rural tourism in Linyi was 16 billion 551 million yuan, up 9.3%, over 1/3 of the total tourism income of Linyi.
At present, the rural tourism products in Yimeng mountain area are subject to the common "peasant family music". How to enrich the rural tourism products in this area and create a unique Yimeng characteristic rural tourism product system is related to the sustainable development of rural tourism in Yimeng mountain area. This article through the existing rural tourism resources in Yimeng mountain area SWO T analysis, combined with domestic and foreign related research literature on rural tourism and rural tourism product development, elaborated the achievements and existing problems of the development of the existing rural tourism products, applied the theory of product life cycle, the theory of sustainable development, and so on, and put forward Yimeng Mountain in Yimeng mountain area, in view of the unique image of the Yimeng mountain area. The development strategy and strategy of rural tourism products provide reference for the planning of local rural tourism products.
Although this article is only aimed at the specific object of Yimeng mountain area, it is of great significance for other areas to carry out rural tourism, develop and plan rural tourism products, standardize and institutionalize rural tourism. At the same time, it also studies the development and strategy of rural tourism products in the later period. The planned researchers provide references for the theoretical development and practical research and development of rural tourism.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2166860
[Abstract]:With the development of urbanization and urbanization process, people's work pressure and life pressure are increasing, busy traffic, cloudy air, noisy noise, crowded crowd and so on. These words have become the most representative label in the development of the city, but also the reaction of developing the negative factors brought by the cities and towns. These problems become stranded. The big problem of government and people's quality of life, people begin to pay more and more attention to rural tourism, to the mountainous area, to the rural areas, to find the way to relieve the work pressure temporarily, to feel the peaceful life, to adjust the state of mind and spirit through rural tourism. Rural tourism has become the new concern of the whole country's tourism in recent years. Rural tourism has also become Shandong. The new growth point of tourism is highly valued by the province and the Municipal People's government. According to statistical data, the total income of rural tourism in Shandong reached 92 billion yuan in 2012, accounting for the 20.3%.2013 year of the total tourism income of Shandong, and the total income of rural tourism in Linyi was 16 billion 551 million yuan, up 9.3%, over 1/3 of the total tourism income of Linyi.
At present, the rural tourism products in Yimeng mountain area are subject to the common "peasant family music". How to enrich the rural tourism products in this area and create a unique Yimeng characteristic rural tourism product system is related to the sustainable development of rural tourism in Yimeng mountain area. This article through the existing rural tourism resources in Yimeng mountain area SWO T analysis, combined with domestic and foreign related research literature on rural tourism and rural tourism product development, elaborated the achievements and existing problems of the development of the existing rural tourism products, applied the theory of product life cycle, the theory of sustainable development, and so on, and put forward Yimeng Mountain in Yimeng mountain area, in view of the unique image of the Yimeng mountain area. The development strategy and strategy of rural tourism products provide reference for the planning of local rural tourism products.
Although this article is only aimed at the specific object of Yimeng mountain area, it is of great significance for other areas to carry out rural tourism, develop and plan rural tourism products, standardize and institutionalize rural tourism. At the same time, it also studies the development and strategy of rural tourism products in the later period. The planned researchers provide references for the theoretical development and practical research and development of rural tourism.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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