重庆都市区传统旅行社空间竞争格局研究

发布时间：2018-08-24 07:45

【摘要】：面对在线旅行社业务的迅猛发展,传统旅行社的产业定位、服务策略和空间格局转型已成共识。其中,在地理实体空间实施零售门店扩张性布局战略,已成为传统旅行社空间转型的关键举措之一。然而,尚未有研究分析上述举措可能引发或加剧旅行社在共同地域市场内的空间竞争。利用Arc GIS和Crimetat软件中针对点状数据的最邻近指数、Ripley’s K函数、核密度估计和最邻近层次聚类分析模块,文章分析了重庆都市区范围内排名前三的以组团业务为核心的传统旅行社之间的空间竞争格局特征。研究表明:(1)3家旅行社都呈现空间集聚,且都倾向于布局都市功能核心区,总体呈现非剩余竞争态势;(2)3家旅行社在不同空间尺度的集聚特征存在差异;(3)旅行社在城市商圈、近郊行政区和新兴城市社区形成了集聚区,但热点区数量、范围和空间形态存在差异,反映出在都市区内部不同区域采取了非剩余竞争、剩余竞争或错位竞争的方式。
[Abstract]:In the face of the rapid development of online travel agency business, the traditional travel agency industry positioning, service strategy and spatial pattern transformation has become a consensus. Among them, it has become one of the key measures in the space transformation of traditional travel agencies to implement the expanding layout strategy of retail stores in geographical entity space. However, there has not been any analysis of the above measures may trigger or intensify travel agencies in the common geographical market space competition. Using the nearest neighbor exponent RipleysK function, kernel density estimation and nearest neighbor hierarchical clustering analysis module in Arc GIS and Crimetat software. This paper analyzes the spatial competition characteristics of the top three traditional travel agencies with group business as the core in Chongqing metropolitan area. The results show that: (1) the three travel agencies all present spatial agglomeration and tend to layout the urban functional core area, and the overall situation is non-surplus competition; (2) the agglomeration characteristics of the three travel agencies in different spatial scales are different; (3) the travel agencies are in the city business district. There are some differences in the number, scope and spatial form of the hot spots between the suburban administrative region and the new urban community, which reflect the non-residual, residual or dislocated competition in different areas within the metropolitan area.
【作者单位】：重庆师范大学地理与旅游学院;重庆市环境科学研究院;重庆师范大学职教师资学院;
【基金】：国家社会科学基金项目“三峡库区乡村旅游扶贫绩效研究”(16XJY017) 重庆市社科规划项目“网络视域下红色遗产价值认同的实现机制”(2015YBMK009) 重庆市教委人文社科项目“网络视域下红色旅游思想政治教育实效性研究”(15SKG036)资助~~
【分类号】：F592.6

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