株洲市民环城游憩行为及满意度调查

发布时间：2018-08-28 14:17

【摘要】：随着居民生活水平和收入水平的提高,加之现代生活节奏不断加快,人们对休闲旅游的需求呈逐渐上升的态势。休闲旅游业作为现代服务业的重要组成部分,也是新兴的消费热点。相比发达国家,我国休闲旅游的市场潜力较大,发展休闲旅游不但有助于拉动内需增长,对改善和调整国民经济结构也具有重要意义。2013年,国务院发布《国民旅游休闲纲要》,旨在满足人民群众日益增长的旅游休闲需求,促进旅游休闲产业健康发展,推进国民旅游休闲体系建设。《纲要》中的“休闲”涵盖公众的所有日常休闲活动,而不再像过去那样,单纯地提及发展旅游业。由此可见,《纲要》将更加注重通过提升旅游质量和配套服务,让休闲旅游成为人们的一种生活方式,进而提高公众的生活质量。自吴必虎提出大城市环城游憩带(ReBAM)概念之后,国内关于环城游憩的研究日益增多,但主要集中于对大城市及环城游憩空间布局的研究,鲜见针对中小城市市民环城游憩行为及满意度的调查研究。而中小城市环城游憩普遍存在休闲活动项目单一、服务水平偏低、服务项目雷同等问题。本文以问卷调查及访谈作为主要数据采集方式,对株洲市民环城游憩行为及满意度进行了调查,调查问卷分为出游现状、出游满意度及被调查者个人信息三部分,采取预调查与正式调查相结合的方式,选取了株洲市四个主要城区中的8个居民小区作为调查地点发放问卷。运用SPSS19.0测量了调查问卷的整体信度及效度。结果显示闲暇时间不够是制约市民出行的主要因素；公共交通系统的完善促进市民出游；家人是影响市民出游行为的最大因素；市民总体消费额度不高、出游距离近,更愿意在市区内游憩；对株洲环城游憩总体建设基本满意；对游憩地外部环境满意度最高,对通讯信号满意度最低；市民重游意愿和忠诚度偏低。
[Abstract]:With the improvement of residents' living standard and income level, and the accelerating pace of modern life, people's demand for leisure tourism is gradually rising. As an important part of modern service industry, leisure tourism is also a new consumption hot spot. Compared with the developed countries, the market potential of leisure tourism in China is greater. The development of leisure tourism not only helps to stimulate domestic demand growth, but also plays an important role in improving and adjusting the national economic structure. The State Council has issued the outline of National Tourism and Leisure, which aims to meet the increasing demand for tourism and leisure among the people and to promote the healthy development of the tourism and leisure industry. The "leisure" in the outline covers all the daily leisure activities of the public, rather than simply mentioning the development of tourism as in the past. Thus, the outline will pay more attention to improving the quality of tourism and supporting services, so that leisure tourism will become a way of life for people, and then improve the quality of life of the public. Since Wu Bihu put forward the concept of "(ReBAM)" in the recreation zone around the city, the domestic research on the recreation zone around the city is increasing day by day, but it mainly focuses on the study of the large city and the layout of the recreation space around the city. It is rare to investigate the recreational behavior and satisfaction of the citizens in small and medium-sized cities around the city. However, there are many problems such as single recreational activities, low service level and similar service items in small and medium-sized cities. In this paper, questionnaire survey and interview are used as the main data collection methods to investigate the recreational behavior and satisfaction of Zhuzhou citizens around the city. The questionnaire is divided into three parts: the status quo of traveling, the satisfaction of traveling and the personal information of the respondents. By combining the pre-investigation with the formal investigation, 8 residential areas in the four main urban areas of Zhuzhou City were selected to issue questionnaires. SPSS19.0 was used to measure the overall reliability and validity of the questionnaire. The results show that the lack of leisure time is the main factor restricting the public travel; the improvement of the public transportation system promotes the citizens to travel; the family is the biggest factor affecting the behavior of the citizens traveling; the total consumption of the citizens is not high, and the distance to travel is close. More willing to recreation in the urban area; the overall construction of Zhuzhou City recreation is basically satisfied; the highest satisfaction to the external environment of recreation, the lowest satisfaction to the communication signal; the low willingness and loyalty of citizens to re-travel.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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