基于DEA-Ml模型的江苏沿江旅游区旅游效率评价研究

发布时间：2018-09-01 17:35

【摘要】：运用数据包络分析方法(Data Envelopment Analysis,DEA),对2008年和2012年江苏沿江旅游区6个地级市旅游资源利用的综合效率、技术效率和规模效率进行测度和分析;利用Malmquist生产力指数(MI)模型对2008年至2012年江苏沿江旅游区各城市的旅游效率变动情况进行测度和分析.结果表明:沿江旅游业的综合效率水平较高,旅游生产要素的潜力发挥较好;区内差异较大,苏南城市旅游效率要明显高于苏中城市;根据分析结果提出建议:加大科技创新投入,大力发展旅游创意产业,通过旅游资源整合和产品创新促使旅游效率提升;加强区域合作,扩大生产规模,提高规模效率;拓展旅游产业链,用技术进步和创意来提升旅游效率,推动旅游业的可持续发展.
[Abstract]:Using the method of data envelopment analysis (Data Envelopment Analysis,DEA), the comprehensive efficiency, technical efficiency and scale efficiency of tourism resources utilization in 6 prefectural cities along the Yangtze River in Jiangsu Province in 2008 and 2012 were measured and analyzed. Malmquist productivity index (MI) model is used to measure and analyze the changes of tourism efficiency in cities along the Yangtze River from 2008 to 2012 in Jiangsu Province. The results show that the comprehensive efficiency level of tourism along the Yangtze River is higher, the potential of tourism production factors is better, the regional difference is great, and the tourism efficiency of southern Jiangsu city is obviously higher than that of central Jiangsu city. According to the results of the analysis, some suggestions are put forward: increasing the input of scientific and technological innovation, vigorously developing tourism creative industry, promoting tourism efficiency through tourism resource integration and product innovation, strengthening regional cooperation, expanding production scale and improving scale efficiency; Expand the tourism industry chain, promote tourism efficiency with technological progress and creativity, promote the sustainable development of tourism.
【作者单位】：镇江高等专科学校;
【基金】：江苏省高校哲学社会科学研究基金(2014SJD744)
【分类号】：F592.7;F223

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