湘乡市壶天古村游客满意度调查
发布时间：2018-09-04 11:27
【摘要】：随着旅游业的持续发展,旅游产品的开发步入了纵深发展的阶段。古村作为某一特定时期或地域的浓厚的历史文化的载体,具有极高的旅游开发价值。同时随着人们收入水平和生活水平的提高,人们对古村产生了浓厚的兴趣,人们愿意去古村体验当地独特的地方文化,同时达到放松身心、休闲度假的目的。以古村历史文化资源为核心、以青山秀水为支撑的古村旅游正处于蓬勃发展的时期。然而,古村旅游开发中还存在着诸如由于前期规划不充分导致的后期景区接待力不强,由于游客瞬间暴涨造成景区旅游环境破坏以及由于开发力度不够导致的产品雷同,不具有特色的问题。 因此,多方思考古村旅游资源保护与开发问题,从游客满意度的角度研究古村旅游资源的保护与开发,对于古村旅游资源的可持续利用以及古村旅游的持续健康发展具有重要意义。 壶天村位于湘乡市城以西64公里。壶天古村布局合理,特色明显。由城江铺到街市的形成虽有200多年历史,主体建筑保存完好。壶天古村古村旅游资源丰富,且具有较高的历史价值和游览价值。 本研究在大量的文献研究和实地考察基础上,利用定性和定量相结合、问卷调查等方法,对相关资料和数据进行了整理分析,主要结论如下： (1)游客对壶天古村20项指标的评价都介于“一般”和“满意”之间。均值方面,排名前三依次是古村特色、古村游览价值和古村的整体保存状况；排名后三的依次是古村保护、地方娱乐和古村管理和服务状况,。推荐意愿均值为3.52,重游意愿均值3.47。 (2)IPA分析中。20项指标中有7项落在第一象限,包括“古村特色”、“古村街巷布局”、“古村民风状况”、“与其他古村相比,旅游资源的稀缺性和独特性”、“古村历史底蕴和价值”、“古村游览价值”、“古村游览环境”。第二象限内有5个指标,包括“古村的面积”、“古村的整体保存状况”、“可供游览观赏的建筑数量”、“古村周边环境”、“古村人文风情”。第三象限内有4个指标,包括“古村餐饮服务”、“古村交通”、“古村购物”、“地方娱乐”。第四象限内有4个指标,分别是“古村保护”、“古村基础设施便利性”、“古村住宿”、“古村管理和服务状况”。 (3)壶天古村旅游资源的保护与开发需要利用壶天古村自然景观、物质和非物质文化遗产资源和区域优势,以强化教育、提高认识为先导,以改善民生、提升效益为核心,以强化文化遗产保护为重、以实现可持续发展为基准,以新农村建设为契机,遵循保护性、特色性以及市场性的原则进行合理规划、科学开发,将壶天古村打造以休闲、度假、文化等产业为主题、以深厚的历史文化为依托的乡村旅游度假区。 最后在分析结果的基础上,提出了壶天古村旅游资源保护与开发的总体思路、保护内容和开发策略。
[Abstract]:With the sustainable development of tourism, the development of tourism products has stepped into the stage of in-depth development. As the carrier of a particular period or region, Gucun has a high tourism development value. At the same time, with the improvement of people's income and living standard, people have a strong interest in the ancient village, people are willing to go to the ancient village to experience the unique local culture, at the same time to achieve the purpose of relaxing body and mind, leisure and vacation. With the historical and cultural resources as the core and the Qingshan and Xiushui as the support, the ancient village tourism is in a period of vigorous development. However, there are still some problems in the tourism development of Gucun, such as the weak reception power of the later scenic spots due to inadequate early planning, the damage to the tourist environment caused by the sudden surge of tourists and the similarity of products caused by the insufficient development. A question that is not characteristic. Therefore, we should think about the protection and development of ancient village tourism resources, and study the protection and development of ancient village tourism resources from the perspective of tourist satisfaction. It is of great significance for the sustainable utilization of ancient village tourism resources and the sustainable and healthy development of ancient village tourism. Hutian Village is located 64 kilometers west of Xiangxiang City. Hutian ancient village layout is reasonable, the characteristic is obvious. Although the city-river shop to the market formation of more than 200 years of history, the main building is well-preserved. Hutian ancient village is rich in tourism resources and has high historical value and tour value. On the basis of a large number of literature studies and field investigations, this study makes use of qualitative and quantitative methods, questionnaires and other methods to collate and analyze the relevant materials and data. The main conclusions are as follows: (1) tourists' evaluation of 20 indexes of Hutian ancient village is between "average" and "satisfactory". In the mean value, the top three are the ancient village characteristic, the ancient village tour value and the whole preservation condition of the ancient village; the last three are the ancient village protection, the local entertainment and the ancient village management and service condition in turn. The mean value of recommended intention is 3.52, and that of revisiting will is 3.47.The (2) Seven of the 20 items in IPA analysis fall in the first quadrant, including "Gucun characteristics", "Gucun Street layout", "Ancient Village Folk style", "compared with other ancient villages," The scarcity and uniqueness of tourism resources, the historical details and value of ancient villages, and the environment of ancient villages. There are five indexes in the second quadrant, including "the area of the ancient village", "the overall preservation of the ancient village", "the number of buildings available for sightseeing and viewing", "the surrounding environment of the ancient village" and "the cultural customs of the ancient village". There are four indicators in the third quadrant, including Gucun Catering Service, Gucun Transportation, Gucun Shopping, and Local Recreation. In the fourth quadrant, there are four indicators: "Ancient Village Protection", "Ancient Village Infrastructure convenience", "Ancient Village accommodation", (3) the protection and development of Hutian ancient village's tourism resources need to make use of the natural landscape, material and intangible cultural heritage resources and regional advantages of Hutian ancient village, and be guided by strengthening education and raising awareness. The core is to improve people's livelihood and benefit, to strengthen the protection of cultural heritage, to realize sustainable development as the benchmark, to take the construction of new countryside as an opportunity, to follow the principles of protection, characteristics and market, to carry out rational planning and scientific development. Hutian ancient village to leisure, vacation, culture and other industries as the theme, relying on the profound history and culture of rural tourism resorts. Finally, on the basis of the analysis results, the paper puts forward the general ideas, contents and development strategies of the protection and development of tourist resources in Hutian ancient village.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2221954
[Abstract]:With the sustainable development of tourism, the development of tourism products has stepped into the stage of in-depth development. As the carrier of a particular period or region, Gucun has a high tourism development value. At the same time, with the improvement of people's income and living standard, people have a strong interest in the ancient village, people are willing to go to the ancient village to experience the unique local culture, at the same time to achieve the purpose of relaxing body and mind, leisure and vacation. With the historical and cultural resources as the core and the Qingshan and Xiushui as the support, the ancient village tourism is in a period of vigorous development. However, there are still some problems in the tourism development of Gucun, such as the weak reception power of the later scenic spots due to inadequate early planning, the damage to the tourist environment caused by the sudden surge of tourists and the similarity of products caused by the insufficient development. A question that is not characteristic. Therefore, we should think about the protection and development of ancient village tourism resources, and study the protection and development of ancient village tourism resources from the perspective of tourist satisfaction. It is of great significance for the sustainable utilization of ancient village tourism resources and the sustainable and healthy development of ancient village tourism. Hutian Village is located 64 kilometers west of Xiangxiang City. Hutian ancient village layout is reasonable, the characteristic is obvious. Although the city-river shop to the market formation of more than 200 years of history, the main building is well-preserved. Hutian ancient village is rich in tourism resources and has high historical value and tour value. On the basis of a large number of literature studies and field investigations, this study makes use of qualitative and quantitative methods, questionnaires and other methods to collate and analyze the relevant materials and data. The main conclusions are as follows: (1) tourists' evaluation of 20 indexes of Hutian ancient village is between "average" and "satisfactory". In the mean value, the top three are the ancient village characteristic, the ancient village tour value and the whole preservation condition of the ancient village; the last three are the ancient village protection, the local entertainment and the ancient village management and service condition in turn. The mean value of recommended intention is 3.52, and that of revisiting will is 3.47.The (2) Seven of the 20 items in IPA analysis fall in the first quadrant, including "Gucun characteristics", "Gucun Street layout", "Ancient Village Folk style", "compared with other ancient villages," The scarcity and uniqueness of tourism resources, the historical details and value of ancient villages, and the environment of ancient villages. There are five indexes in the second quadrant, including "the area of the ancient village", "the overall preservation of the ancient village", "the number of buildings available for sightseeing and viewing", "the surrounding environment of the ancient village" and "the cultural customs of the ancient village". There are four indicators in the third quadrant, including Gucun Catering Service, Gucun Transportation, Gucun Shopping, and Local Recreation. In the fourth quadrant, there are four indicators: "Ancient Village Protection", "Ancient Village Infrastructure convenience", "Ancient Village accommodation", (3) the protection and development of Hutian ancient village's tourism resources need to make use of the natural landscape, material and intangible cultural heritage resources and regional advantages of Hutian ancient village, and be guided by strengthening education and raising awareness. The core is to improve people's livelihood and benefit, to strengthen the protection of cultural heritage, to realize sustainable development as the benchmark, to take the construction of new countryside as an opportunity, to follow the principles of protection, characteristics and market, to carry out rational planning and scientific development. Hutian ancient village to leisure, vacation, culture and other industries as the theme, relying on the profound history and culture of rural tourism resorts. Finally, on the basis of the analysis results, the paper puts forward the general ideas, contents and development strategies of the protection and development of tourist resources in Hutian ancient village.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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