开封美食旅游开发研究

发布时间：2018-09-06 16:41

【摘要】：近年来，旅游业已逐渐发展为我国第三产业的重要组成部分，对经济社会发展起着至关重要的作用。随着人民物质生活条件的提高，传统的观光旅游已不能满足需要，游客对旅游的文化性、新奇性、感官体验要求越来越高，美食旅游作为一种新兴的旅游方式，受到旅游市场的青睐，美食旅游在旅游业发展中的作用也越来越受到重视。开封，作为一座拥有2700多年建城史的古都名城，其所具有的城市魅力，不仅在于其悠久的历史，，也不仅在于汴绣和清明上河图，更大的吸引力在于它的美食旅游资源，它是豫菜的发源地，有众多的老字号，传承千年的夜市等，为开封美食旅游开发奠定了资源基础。本文以历史文化名城——开封为研究对象，在对国内外美食旅游开发研究现状分析的基础上，界定了美食与美食旅游的概念；从资源开发层面、营销层面、经营管理层面分析了开封美食旅游开发中存在的问题：宣传力度不够、缺乏品牌包装和市场创新、饮食文化内涵挖掘不够、饮食环境及从业人员的服务意识有待改善等；在此基础上构建了开封美食旅游开发的模式，美食旅游自身的延伸开发模式、美食旅游与城市文化载体之间的互动开发模式；从开封美食旅游开发中存在的诸多问题为出发点，提出了开封美食旅游开发的原则、思路及措施，包括深入挖掘开封美食旅游的文化内涵、创新美食旅游的载体及表现形式、实现与旅游节庆的互动开发、注重美食旅游衍生项目的开发、完善基础设施、改善餐饮环境并尝试设计了开封美食旅游线路，以期能对开封美食旅游开发提供实践指导价值，文章的最后总结了本研究的主要结论、创新点，不足之处，并对未来的进一步研究做了展望。
[Abstract]:In recent years, tourism has gradually developed into an important part of China's tertiary industry, which plays a vital role in economic and social development. With the improvement of the people's material living conditions, the traditional sightseeing tourism can no longer meet the needs. The tourists have higher and higher demands on the cultural, novelty and sensory experience of tourism. Food tourism is a new tourism method. By the favor of the tourism market, food tourism in the development of tourism has been paid more and more attention. Kaifeng, as a famous ancient capital city with a history of more than 2700 years of construction, has the city charm not only in its long history, but also in Bianxiu and Qingming River figure, and its great attraction lies in its gourmet tourist resources. It is the birthplace of Henan cuisine, has many old brands, inherits the millennium night market, has laid the resources foundation for the Kaifeng gourmet food tourism development. This paper takes Kaifeng, a famous historical and cultural city, as the research object, defines the concept of gourmet food and gourmet food tourism on the basis of analyzing the present situation of domestic and foreign food tourism development, and defines the concept of gourmet food and gourmet food tourism from the aspect of resource development and marketing. This paper analyzes the problems in the development of Kaifeng gourmet food tourism in terms of management: insufficient propaganda, lack of brand packaging and market innovation, insufficient mining of food culture connotation, food environment and service consciousness of practitioners, etc. On this basis, this paper constructs the development model of food tourism in Kaifeng, the extension development mode of food tourism itself, the interactive development model between food tourism and urban culture carrier, and starts from many problems existing in the development of food tourism in Kaifeng. This paper puts forward the principles, ideas and measures for the development of food tourism in Kaifeng, including digging into the cultural connotation of food tourism in Kaifeng, innovating the carrier and expression forms of food tourism, and realizing the interactive development with tourism festivals. Focus on the development of food tourism derivative projects, improve infrastructure, improve the catering environment and try to design Kaifeng food tourism routes, in order to provide practical guidance for the development of food tourism in Kaifeng. Finally, the paper summarizes the main conclusions, innovations, shortcomings, and prospects for further research in the future.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TS971;F592.7

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