长沙市露营旅游者动机与满意度研究

发布时间：2018-09-08 17:09

【摘要】：随着中国旅游业的快速发展,传统的观光游已满足不了现在旅游者的需求,旅游者开始追求个性化旅游而且更看重旅游中的体验价值,并且渴望在旅游体验过程中完成对自然的领悟。露营地的开发正顺应了旅游者的需求,为旅游者提供了更大的体验自然大舞台,同时也为传统的以自然观光为主的旅游目的地提供了发展契机。国外露营旅游的发展较早,关于这方面的研究文献也比较多,研究范围较广,内容涉及露营地的建设开发、产品设计、露营地管理、露营者行为等方方面面。国内露营旅游发展较晚,目前还处于初级阶段,研究内容也主要是关于露营地的开发建设、产品设计等方面,对露营者动机及满意度方面的研究较少。本文正是基于这一研究背景,对露营旅游者展开调查,以期丰富这方面的内容。本文采用文献分析法、问卷调查法对长沙市露营旅游者展开研究。通过板仓国际露营基地现场调查及网络问卷调查,获得有效问卷360份,运用定性分析和定量分析相结合的方法,结合旅游体验理论、消费者行为理论、生活形态理论、顾客价值理论,对长沙市露营旅游者的行为进行分析,同时运用主成分分析法、IPA分析法和RDA分析法对露营动机和露营地的属性进行分析,得出“主观需求”型是被调查者的主要露营动机;“营地的卫生设施,水、电设施(3)、场地、设施的特征(如位置、大小)(4)”、“营地的清洁(12)”、“住宿区的管理规定(13)”和“厕所设施(17)”这五个属性在露营旅游者选择露营地及露营体验中起决定作用。再对比国外的研究结果,得出如下结论:第一,被调查者的主要露营动机是主观需求型动机;第二,被调查者比较看重露营地的基础设施和环境保护;第三,被调查者不太重视露营地的相关服务。最后在研究结论之上提出了发展露营旅游的建议并且指出本研究的不足之处。
[Abstract]:With the rapid development of tourism in China, the traditional tourism has not been able to meet the needs of tourists. Tourists begin to pursue personalized tourism and pay more attention to the experience value of tourism. And eager to travel in the process of experience to complete the realization of nature. The development of the campsite conforms to the needs of the tourists, provides a greater experience of the natural stage for tourists, but also provides a development opportunity for the traditional tourist destinations, which are mainly natural sightseeing. The development of camping tourism abroad is earlier, and the research literature on this aspect is also more extensive. The contents include the construction and development of campsite, product design, camp management, camper behavior and so on. The development of camping tourism in China is late, but it is still in the primary stage. The research contents are mainly about the development and construction of campsite, the product design and so on, but the research on campers' motivation and satisfaction is less. Based on this research background, this paper investigates camping tourists in order to enrich the content. In this paper, the method of literature analysis and questionnaire survey was used to study the camping tourists in Changsha. In this paper, 360 effective questionnaires are obtained through field investigation and network questionnaire survey at Bancuang International camping base. The methods of qualitative analysis and quantitative analysis are used to combine tourism experience theory, consumer behavior theory, life form theory, etc. Based on the theory of customer value, this paper analyzes the behavior of campers in Changsha, and analyzes the camping motivation and the properties of campsite by principal component analysis (PCA) and RDA analysis. The "subjective demand" type was the main camping motivation of the respondents; "sanitation, water and electricity facilities (3), site, facility characteristics (such as location, size) (4)", "cleanliness (12) in the camp", The five attributes of "accommodation area management regulations (13)" and "toilet facilities (17)" play a decisive role in the camp selection and camping experience of camping tourists. By comparing the research results of foreign countries, the following conclusions are drawn: first, the main motivation of the respondents is subjective demand motivation; second, the respondents pay more attention to the infrastructure and environmental protection of the campsite; third, Respondents paid little attention to camp services. Finally, on the basis of the conclusion of the study, the author puts forward some suggestions for the development of camping tourism and points out the shortcomings of this study.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F713.55

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