海南省乡村旅游发展现状及其优化策略研究

发布时间：2018-09-09 13:10

【摘要】：随着城市化进程的加快,生活节奏的提高,都市人群越来越向往乡村的田园生活,乡村旅游产业应运而生,近几年保持持续良好发展势头。海南省凭借着其得天独厚的地理优势和资源优势,乡村旅游作为一个新兴产业得到了快速发展。文章首先对海南省乡村旅游发展现状进行分析,分析得出:随着旅游业的发展,海南的旅游人数和收入逐渐增加,产业结构也在不断优化,但存在区域旅游业发展不平衡的现象。其次,对海南省的乡村旅游开发进行调查分析,调查发现:海南乡村旅游存在旅游产品同质化问题突出、开发管理不规范、缺乏总体规划、生态环境恶化等问题。基于上述4个问题提出创新旅游产品、提升旅游产品竞争力;制定科学的发展规划、打造乡村旅游知名品牌;坚持"四化"先行、加大政府的扶持力度;保护生态环境、走可持续发展道路等针对性对策建议,以促进海南省乡村旅游经济平稳可持续发展。
[Abstract]:With the acceleration of urbanization and the improvement of life rhythm, urban people are looking forward to rural life more and more, rural tourism industry has emerged as the times require, in recent years to maintain a good momentum of sustained development. With its unique geographical and resource advantages, rural tourism has developed rapidly as a new industry. This paper first analyzes the present situation of rural tourism in Hainan Province, and concludes that with the development of tourism, the tourism population and income in Hainan gradually increase, and the industrial structure is constantly optimized. However, there is imbalance in the development of regional tourism. Secondly, through the investigation and analysis of the rural tourism development in Hainan Province, it is found that the problems of homogeneity of tourism products, non-standard development management, lack of overall planning and deterioration of ecological environment exist in rural tourism in Hainan Province. Based on the above four problems, the paper proposes to innovate tourism products, enhance the competitiveness of tourism products, formulate scientific development plans, build famous rural tourism brands, adhere to the "four modernizations" first, increase government support, and protect the ecological environment. To promote the steady and sustainable development of rural tourism economy in Hainan Province, we should take the road of sustainable development and other countermeasures.
【作者单位】：琼台师范学院管理系;
【基金】：海南省哲学社会科学规划课题“海南省乡村旅游规划资源调查研究”(HNSK13-05)
【分类号】：F592.7

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