计划行为理论在国内旅游研究中的应用进展与启示
发布时间：2018-09-19 21:22
【摘要】：计划行为理论在社会心理学领域具有重要的分量,它是在理性行为理论的基础上发展而来的。计划行为理论包括五个基本要素:行为意向、行为态度、主观规范、知觉行为控制和实际行为。计划行为理论对行为意向以及实际行为具有良好的解释能力和预测能力,在诸多行为研究领域有着广泛的应用,近年来在旅游行为研究中的应用也越来越多。本文概述了计划行为理论模型的组成结构,综述了其在国内旅游研究领域的应用情况,并指出了其中研究的不足之处,展望了该理论在旅游研究中的应用前景。
[Abstract]:The theory of planned behavior plays an important role in the field of social psychology and develops on the basis of rational behavior theory. The theory of planning behavior includes five basic elements: behavior intention, behavior attitude, subjective norm, perceptual behavior control and actual behavior. Planning behavior theory has a good ability to explain and predict behavior intention and actual behavior. It has been widely used in many fields of behavior research. In recent years, it has been applied more and more in tourism behavior research. This paper summarizes the composition and structure of the planning behavior theory model, summarizes its application in the field of tourism research in China, points out the deficiencies of the research, and looks forward to the application prospect of the theory in tourism research.
【作者单位】： 南京大学地理与海洋科学学院;
【分类号】：F592
本文编号：2251371
[Abstract]:The theory of planned behavior plays an important role in the field of social psychology and develops on the basis of rational behavior theory. The theory of planning behavior includes five basic elements: behavior intention, behavior attitude, subjective norm, perceptual behavior control and actual behavior. Planning behavior theory has a good ability to explain and predict behavior intention and actual behavior. It has been widely used in many fields of behavior research. In recent years, it has been applied more and more in tourism behavior research. This paper summarizes the composition and structure of the planning behavior theory model, summarizes its application in the field of tourism research in China, points out the deficiencies of the research, and looks forward to the application prospect of the theory in tourism research.
【作者单位】： 南京大学地理与海洋科学学院;
【分类号】：F592
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