基于旅游供应链的旅游宰客现象形成机理研究

发布时间：2018-10-04 20:35

【摘要】：随着我国旅游业的快速发展，人们的出游愿望不断上升，旅游作为人们调节生活、享受生活的一种良好的方式，已经得到了大多数人的认同。然而越来越多的人看到了旅游业这块肥肉，纷纷以各种方式进入旅游业，加之旅游行业制度不完善、监管不到位等问题的存在造成了旅游宰客事件频频出现，给旅游业蒙上了一层阴影，也搅扰着人们对于出门旅行的美好期待。旅游宰客现象的出现严重损害了游客的利益，同时也破坏了我国的旅游形象并阻碍了我国旅游业的健康发展，解决旅游宰客问题已经迫在眉睫。国内外对于旅游宰客问题的研究只处于初步阶段。并且这些对宰客的研究也只是停留在定性描述方面，这些文章大都是对宰客现象的描述和评论，或者是原因分析、影响因素分析和解决宰客问题的相关对策建议等，用定量方法研究宰客相关问题的文章尚不多见。本文借助前人的相关研究成果进一步从旅游供应链的角度对旅游宰客现象的形成机理进行了定性与定量的相关研究。首先，本文对旅游供应链和旅游宰客的相关概念和理论进行了描述和界定；然后阐述了我国旅游业的发展现状，，对近年来发生的主要旅游宰客事件进行了回顾，接着在旅游供应链视角下分析了旅游宰客现象。其次，在旅游供应链视角下分析了旅游宰客现象的形成要素及驱动力；接着利用灰色关联分析模型分析了旅游宰客现象的形成要素，得出了各个因素对于旅游宰客现象形成的影响程度；后面通过分析得出了旅游宰客现象的形成路径模式。最后，根据其形成机理从新型旅游供应链的构建、旅游市场、游客自身和宏观环境等方面给出了解决旅游宰客现象的对策。
[Abstract]:With the rapid development of tourism in China, people's desire to travel is rising. As a good way for people to adjust their lives and enjoy their lives, tourism has been recognized by most people. However, more and more people have seen the fat meat of tourism and have entered the tourism industry in various ways. In addition, the problems of imperfect system and inadequate supervision of the tourism industry have resulted in frequent incidents of tourist slaughter. The tourism industry has cast a shadow and disturbed people's expectations of travelling. The phenomenon of tourist slaughter has seriously damaged the interests of tourists, but also damaged the image of China's tourism and hindered the healthy development of our tourism industry. Therefore, it is urgent to solve the problem of tourist slaughter. At home and abroad, the study of tourist killing is only in the initial stage. And these researches are just qualitative description. Most of these articles describe and comment on the phenomenon of slaughter, or the cause analysis, the analysis of influencing factors and the relevant countermeasures and suggestions to solve the problem of killing passengers, and so on. It is rare to use quantitative method to study the problem of killing passengers. Based on the previous research results, this paper makes a qualitative and quantitative study on the formation mechanism of tourism slaughter phenomenon from the perspective of tourism supply chain. First of all, this paper describes and defines the related concepts and theories of tourism supply chain and tourism slaughter, and then expounds the current situation of tourism development in China, and reviews the main tourist slaughter incidents that have occurred in recent years. Then it analyzes the phenomenon of tourist slaughter from the perspective of tourism supply chain. Secondly, from the perspective of tourism supply chain, this paper analyzes the forming factors and driving forces of tourism slaughter phenomenon, and then analyzes the forming factors of tourism slaughter phenomenon by using grey relational analysis model. The influence degree of various factors on the formation of tourist slaughter phenomenon is obtained. After that, the formation path mode of tourism slaughter phenomenon is obtained through analysis. Finally, according to its formation mechanism, this paper gives the countermeasures to solve the phenomenon of tourist slaughter from the aspects of the construction of new tourism supply chain, the tourism market, the tourists themselves and the macro environment.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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