四川省户外运动主题景区发展及相关问题研究
发布时间：2018-10-08 12:11
【摘要】：现代社会的高速度、快节奏发展促使人们的生活方式发生着巨大的改变，人们从单纯的物质享受逐渐的变为重视精神方面的追求，户外运动以其追求审美体验、刺激体验、求知、交流、享乐和休闲的特征越来越得到人们的喜爱。《四川省全民健身计划（2011-2015年）》就指出要加快建设休闲健身产业，并且打造一个示范区，推动全民健身事业的发展。 文章在研究的过程中查阅大量相关的文献资料，对四川省主要以开展户外运动为主题的景区进行实地考察，并且参与四姑娘山户外运动项目，以亲身感受来对四姑娘山户外运动的开展进行实证分析，在走访过程中与户外运动爱好者、景区管理人员以及登山向导等人员进行交谈，最终决定将四川省主要景区户外项目的开展作为研究对象,对四川省户外运动主题景区进行SWOT分析,优势主要表现为：良好的休闲文化氛围，丰富的自然资源，巨大的潜在消费市场。劣势表现为：法规体制不完善，专业化程度低，专业人员匮乏，救援体系不完整。机遇为：颁布2011-2015年新一周期的《全民健身实施计划纲要》，借索契冬奥会的举办，冰雪项目受到关注，四川省提出“1355”旅游发展新格局。挑战表现为：呈现出“东冷西热”的特征，景区户外运动项目重复率高，竞争激烈，以及安全问题。因此，在把握机遇的前提下，加大优势的发挥，对劣势进行弥补，变劣势为优势，在做好充分准备后，，迎接挑战。另外，对四姑娘山风景区进行案例分析，其在发展过程中遇到了包括景区缺乏完善的规章制度；基础设施薄弱；安全问题严峻；救援体系不完整等8个主要问题。最终，对四川省户外运动主题景区的发展提出了8条发展措施： （1）健全景区的组织建设和法律规章的制定 （2）完善景区基础设施建设，提高景区的口碑 （3）规范组织和管理，建立良好的救援体系，保障安全 （4）根据景区现有资源，对景区进行适度开发 （5）注重景区环境保护 （6）以大众消费为主，完善价格体制 （7）注重专业人才的培养，提高从业人员专业技能 （8）根据“1355”的旅游发展规划，开展本地特色项目 以上措施的提出，是为了改变四川省户外运动主题景区的不良现状，促进户外运动主题景区可持续发展，从而推动四川省全民体育的开展，实现大众参与，为建设西部体育强省作出一份努力。
[Abstract]:The high speed and rapid development of modern society promote people's way of life to change greatly. People gradually change from simple material enjoyment to spiritual pursuit. Outdoor sports seek aesthetic experience and stimulate experience. The characteristics of knowledge, communication, enjoyment and leisure are becoming more and more popular. "Sichuan National Fitness Program (2011-2015)" points out that it is necessary to speed up the construction of leisure fitness industry, and build a demonstration area to promote the development of national fitness. In the course of the study, the article consulted a large number of relevant documents, conducted field visits to the scenic spots in Sichuan Province, which mainly focused on the development of outdoor sports, and participated in the four Girls Mountain Outdoor Sports Project. With personal experience to carry out empirical analysis of the development of four girls' mountain outdoor sports, in the course of the visit with outdoor sports enthusiasts, scenic area administrators and mountaineering guides and other personnel to talk. Finally, it is decided to take the outdoor project of the main scenic spots in Sichuan Province as the research object. The SWOT analysis of the outdoor sports theme scenic spots in Sichuan Province shows that the advantages are: good leisure culture atmosphere, abundant natural resources, A huge potential consumer market. The disadvantages are: imperfect legal system, low degree of specialization, lack of professionals and incomplete rescue system. The opportunities are: promulgating the outline of the National Fitness Plan for the new cycle 2011-2015, taking the holding of the Sochi Winter Olympic Games, the ice and snow projects receive attention, and Sichuan Province puts forward a new pattern of tourism development of "1355". The challenges are characterized by "east cold, west hot", high repetition rate of outdoor sports in scenic spots, fierce competition, and safety problems. Therefore, under the premise of grasping the opportunity, we should increase the exertion of the superiority, make up the inferiority, change the inferiority into the advantage, and meet the challenge after making good preparations. In addition, four girls mountain scenic spot case analysis, its development process encountered including the scenic spot lack of perfect rules and regulations; weak infrastructure; security problems are severe; rescue system is incomplete and other eight main problems. Finally, this paper puts forward eight development measures for the development of the outdoor sports theme scenic spots in Sichuan province: (1) perfecting the organization and construction of the scenic spots and making laws and regulations; (2) perfecting the infrastructure construction of the scenic spots, Improve the reputation of the scenic area (3) standardize the organization and management, establish a good rescue system, ensure safety (4) according to the existing resources of the scenic area, (5) pay attention to the environmental protection of scenic spots (6) give priority to mass consumption, perfect the price system (7) pay attention to the cultivation of professional talents, To improve the professional skills of practitioners (8) according to the tourism development plan of "1355", to develop the above measures of local characteristic projects is to change the bad situation of the outdoor sports theme scenic spots in Sichuan Province. To promote the sustainable development of outdoor sports theme scenic spots, thus to promote the development of sports for all in Sichuan Province, to realize popular participation, and to make efforts to build a strong province of sports in the west.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G895;F592
本文编号：2256701
[Abstract]:The high speed and rapid development of modern society promote people's way of life to change greatly. People gradually change from simple material enjoyment to spiritual pursuit. Outdoor sports seek aesthetic experience and stimulate experience. The characteristics of knowledge, communication, enjoyment and leisure are becoming more and more popular. "Sichuan National Fitness Program (2011-2015)" points out that it is necessary to speed up the construction of leisure fitness industry, and build a demonstration area to promote the development of national fitness. In the course of the study, the article consulted a large number of relevant documents, conducted field visits to the scenic spots in Sichuan Province, which mainly focused on the development of outdoor sports, and participated in the four Girls Mountain Outdoor Sports Project. With personal experience to carry out empirical analysis of the development of four girls' mountain outdoor sports, in the course of the visit with outdoor sports enthusiasts, scenic area administrators and mountaineering guides and other personnel to talk. Finally, it is decided to take the outdoor project of the main scenic spots in Sichuan Province as the research object. The SWOT analysis of the outdoor sports theme scenic spots in Sichuan Province shows that the advantages are: good leisure culture atmosphere, abundant natural resources, A huge potential consumer market. The disadvantages are: imperfect legal system, low degree of specialization, lack of professionals and incomplete rescue system. The opportunities are: promulgating the outline of the National Fitness Plan for the new cycle 2011-2015, taking the holding of the Sochi Winter Olympic Games, the ice and snow projects receive attention, and Sichuan Province puts forward a new pattern of tourism development of "1355". The challenges are characterized by "east cold, west hot", high repetition rate of outdoor sports in scenic spots, fierce competition, and safety problems. Therefore, under the premise of grasping the opportunity, we should increase the exertion of the superiority, make up the inferiority, change the inferiority into the advantage, and meet the challenge after making good preparations. In addition, four girls mountain scenic spot case analysis, its development process encountered including the scenic spot lack of perfect rules and regulations; weak infrastructure; security problems are severe; rescue system is incomplete and other eight main problems. Finally, this paper puts forward eight development measures for the development of the outdoor sports theme scenic spots in Sichuan province: (1) perfecting the organization and construction of the scenic spots and making laws and regulations; (2) perfecting the infrastructure construction of the scenic spots, Improve the reputation of the scenic area (3) standardize the organization and management, establish a good rescue system, ensure safety (4) according to the existing resources of the scenic area, (5) pay attention to the environmental protection of scenic spots (6) give priority to mass consumption, perfect the price system (7) pay attention to the cultivation of professional talents, To improve the professional skills of practitioners (8) according to the tourism development plan of "1355", to develop the above measures of local characteristic projects is to change the bad situation of the outdoor sports theme scenic spots in Sichuan Province. To promote the sustainable development of outdoor sports theme scenic spots, thus to promote the development of sports for all in Sichuan Province, to realize popular participation, and to make efforts to build a strong province of sports in the west.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G895;F592
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