南部县升钟湖区域特色乡村旅游发展研究

发布时间：2018-10-08 19:36

【摘要】：随着科学技术的不断进步,工业化和城市化进程的加速推进致使城市人口增多、交通拥挤、空气污染、噪音环绕等问题突显,城市生活环境变得恶劣,愈来愈多的城市居民开始渴望离开城市,走进乡间与大自然接触。乡村旅游在欧美发达国家已经有上百年的历史,但是我国的乡村旅游起步较晚,还处于不断探索发展中。贵州省在20世纪80年代,对8个少数民族村寨进行了文化体验型乡村旅游的定点实践,成功取得了脱贫效果,“旅游脱贫”的理念应运而生。四川省南部县升钟湖区域由于1977年升钟水库的修建,导致土地淹没,人均耕地只剩0.54亩,该区人民长期处于贫困状态,县政府对扶贫工作进行了不同探索,最终确定了一条“发展特色乡村旅游、带领人民走向富裕”的道路。升钟湖区域的旅游资源丰富,区位条件优越,在发展乡村旅游上有得天独厚的优势,然而,由于开展乡村旅游的经验不足,升钟湖区域乡村旅游发展出现诸多问题亟需解决。本文从研究南部县升钟湖区域乡村旅游的背景和意义开始,在研究相关国内外文献的基础上,确定了研究目的、方法、内容和思路,吸取国内外典型乡村旅游发展模式的经验,运用旅游目的地竞争力理论、社区主导开发理论、创意旅游理论和企业战略分析方法,确定保护发展相结合、经济社会效益双赢、整体系统性、农民全面参与、政府主导、突出特色、增强品牌创建和加强培训、重视引导的八项原则,对升钟湖区域的乡村旅游发展现状进行分析,发现该区域旅游资源丰富,区位条件优越,社会各界对其乡村旅游的发展给予了全力支持,基础设施逐渐完善,并实施了体育推动乡村旅游发展的方法,创建了中国升钟湖钓鱼文化艺术节,定期举办世界级钓鱼大赛,成功创建了国家4A级风景区,但是,由于经济水平落后、乡村旅游发展起步晚、服务人员素质不高、旅游品牌单一、区内交通不便等问题,制约了该区域乡村旅游的进一步发展。本文针对升钟湖区域乡村旅游发展的现状进行总体规划与定位,并提出加大重点景区文化建设、加强基础设施建设、积极发展配套产业、打造新的旅游项目、加大宣传营销和提高从业人员素质的建议。
[Abstract]:With the continuous progress of science and technology, the accelerating progress of industrialization and urbanization has led to the increase of urban population, traffic congestion, air pollution, noise surrounding and other problems, and the urban living environment has become worse. More and more urban residents are eager to leave the city and enter the countryside to contact nature. Rural tourism has a history of more than one hundred years in developed countries in Europe and America, but the rural tourism in our country starts relatively late and is still in the process of exploration and development. In the 1980s, Guizhou province carried out the fixed point practice of cultural experience type rural tourism to 8 minority villages, and successfully achieved the effect of poverty relief, and the idea of "tourism getting rid of poverty" came into being at the historic moment. Due to the construction of Shengzhong Reservoir in Nanbu County, Sichuan Province in 1977, the land was submerged, and the per capita cultivated land was only 0.54 mu. The people in this area were in a state of poverty for a long time. The county government made different explorations on poverty alleviation work. Finally, a "development of rural tourism with characteristics, leading the people to prosperity" road. The area of Shengzhong Lake is rich in tourism resources and advantageous in location conditions, and has a unique advantage in developing rural tourism. However, due to the lack of experience in developing rural tourism, there are many problems in the development of rural tourism in Shengzhong Lake area that need to be solved urgently. In this paper, the background and significance of rural tourism in Shengzhong Lake area of Nanbu County are studied. On the basis of the study of relevant literature at home and abroad, the purpose, method, content and train of thought of the study are determined, and the experience of typical rural tourism development mode at home and abroad is drawn. Using tourism destination competitiveness theory, community-led development theory, creative tourism theory and enterprise strategy analysis method, to determine the combination of protection and development, economic and social benefits, the overall system, farmers' full participation, government-led, Highlighting the characteristics, strengthening brand building and training, paying attention to the eight guiding principles, and analyzing the present situation of rural tourism development in Shengzhong Lake region, it is found that the region is rich in tourism resources and superior in location conditions. All walks of life have given their full support to the development of rural tourism, and their infrastructure has been gradually improved, and has implemented the method of sports to promote the development of rural tourism. It has created the China Shengzhong Lake fishing Culture and Art Festival and regularly held world-class fishing competitions. The National 4A Scenic spot was successfully established. However, due to the backward economic level, the late start of rural tourism development, the low quality of service personnel, the single tourism brand, the inconvenience of transportation in the region, etc. It restricts the further development of rural tourism in this area. In view of the present situation of rural tourism development in Shengzhong Lake area, this paper makes a general plan and positioning, and proposes to increase the cultural construction of key scenic spots, strengthen the construction of infrastructure, actively develop supporting industries, and create new tourism projects. Suggestions for increasing publicity and marketing and improving the quality of practitioners.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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